The current wave of digitalization is driving deep levels of innovation amongst many industries and brands, and traditional brand marketing also needs to adapt to the digital era.
How shall brand communications be realized across a multitude of settings and channels?
How shall brands step up engagement with the younger generation?
How should a full-link consumer experience be enhanced and streamlined?
And how shall the digital DNA be ingrained into the corporate structure?
As a financial brand with an adventurous spirit, CITIC Bank’s Credit Card Center will share with us its new applications and challenges in its digitalization journey.
