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顶级赞助Top Sponsor
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悠易互通是全域智能营销引领者,凭借数据与技术优势,发展成为市场上唯一一家实现跨PC、移动、视频、智能电视、户外的一站式智能营销平台,并构建了完整的全受众、全场景、全链路的全域智能营销策略。
悠易互通一直专注于以人工智能为基础来提升数据及算法等核心技术能力,打造了领先的YOYI PlusX智能媒介管理平台、YOYI DataBank客户数据管理平台、YOYI Hub消费者互动平台等全域智能营销产品体系。通过更加完善的人群洞察、数据管理以及多元化的跨屏投放方式,为品牌提供更优质的营销解决方案。目前,悠易互通已经成功为汽车、快消、3C等多个行业提供了定制解决方案,并服务了包括戴森、联合利华、丰田、Tiffany、希尔顿、美孚、苏泊尔、达能等超千家国内外知名企业。Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs. Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS now upgraded into intelligent media management platform YOYI PlusX, customer data management platform YOYI DataBank and automatic consumer communication platform YOYI Hub. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. http://www.yoyi.com.cn
钻石赞助Diamond Sponsor
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磁力引擎,快手商业化营销服务平台,通过快手独有的公域吸引力和私域吸附力,平等赋能每一个品牌,在这个共生的生态下,帮助品牌及商家找到客户,创造独特的商业价值。
2020年11月,磁力引擎品牌焕新,推出全新商业价值主张“让品牌更有吸引力”。Magnetic Engine is a leading content community and social platform globally. We believe each person is unique with his or her own strengths and needs. We believe engagement and interactions can create value. We constantly improve our content creation tools and services, to allow people to more easily record and share their lives as well as to express and unleash their talents.
https://e.kuaishou.com/#/e/home -
作为国内领先的营销平台,全新升级的腾讯广告汇聚腾讯公司全量的应用场景,拥有核心商业数据、营销技术与专业服务能力。腾讯广告致力于高效的营销解决方案,构建品牌与用户的美好连接,提供涵盖品牌、促销、零售等线上线下融通的一体化数字化营销方案,助力广告主高效实现商业增长。
Tencent Marketing Solution is a leading marketing platform in China providing core business data, marketing technology and excellent services across Tencent’s full range of application scenarios. Tencent Marketing Solution delivers digital marketing solutions that are fully integrated, combining online and offline for brand campaigns, sales promotions and retail needs. Tencent Marketing Solution is committed to providing effective marketing solutions to better connect brands and customers, helping brands achieve smart growth.
https://e.qq.com/ads/ -
巨量引擎是字节跳动旗下综合的数字化营销服务平台,致力于让不分体量、地域的企业及个体,都能通过数字化技术激发创造、驱动生意,实现商业的可持续增长。
官网:
https://www.oceanengine.com/Ocean Engine is a comprehensive digital marketing platform developed by ByteDance that provides services to businesses of all sizes, in various regions, to inspire creativity, drive business, and sustain growth. https://www.oceanengine.com/ -
以华为终端高价值用户的体验为初心,打通华为1+8+N全场景生态布局下的媒介流量,为用户带来高品质的营销体验。
HUAWEI Ads endows your ads with premium attributes, and delivers them to Huawei device users with seamless precision – for maximum effect! https://ads.huawei.com
铂金赞助Platinum Sponsor
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微博作为中国领先的社交平台,截止2020年12月,微博月活跃用户已超过5.21亿,并且活跃用户正在飞速的年轻化,其中90后和00后的用户占比接已近80%,微博从消费、美食、运动等各方面渗透到年轻人的生活,成为年轻人的一种生活方式。
微博经过持续的商业化调整与升级,在品牌客户,整合内容,品效合一的营销能力上,不断实现新突破,帮助企业实现商业化高速增长。在新的市场环境中,充分把握品牌机会,通过差异化的社交广告产品和持续优化的广告竞价体系,被市场上的广告主所认可,成为商业中不可缺少的合作伙伴。
Weibo is one of the leading social platforms in China. By December 2020, the number of monthly active users on Weibo has exceeded 521 million. Meanwhile, this user group is rapidly getting younger. Among which, the post-90s and post-00s users are nearly 80%. Weibo has penetrated into young people’s lives from different aspects such as consumption, food, sports, etc., and it has become a way of life for them. After continuous commercial adjustments and upgrades, Weibo continuously achieve new breakthroughs in brand customers, integrated content, and quality & efficiency integration to assist companies achieve rapid commercial growth. In the new market environment, Weibo fully grasps brand opportunities, gets recognized by advertisers in the industry, and becomes an indispensable business partner through differentiated social advertising products and continuously optimized advertising bidding system. www.weibo.com -
小红书由毛文超和瞿芳于2013年在上海创立。小红书以“Inspire Lives分享和发现世界的精彩”为使命,用户可以通过短视频、图文等形式记录生活点滴,分享生活方式,并基于兴趣形成互动。2018年6月1日,小红书完成了超过3亿美元的新一轮融资,估值超过30亿美元。截至到2019年10月,小红书月活跃用户数已经过亿,其中70%用户是90后,并持续快速增长。凭借真实、向上、多元的社区氛围,小红书已成为年轻人不可替代的生活方式平台和消费决策入口。
Founded in 2013 by Charlwin MAO and Miranda QU in Shanghai, Xiaohongshu bears a mission of “Inspire Lives”. Users can record their daily life and share their lifestyles through short videos and posts. Besides, user interactions based on mutual interest are encouraged and facilitated.
On June 1, 2018, Xiaohongshu completed Series D round funding of more than USD 300 million at a valuation of over USD 3 billion. Xiaohongshu has garnered over 100 million monthly active users as of October 2019, 70% of which are born after 1990, showing a sign of growing momentum.
Providing an authentic, positive and diversified community vibe, Xiaohongshu has become an irreplaceable platform for Chinese young people to get inspirations for lifestyle and consumption decision-making.
https://www.xiaohongshu.com -
一面隶属于艾盛集团,是一家领先的人工智能(AI)商业数据分析解决方案提供商,致力于释放数据价值,通过数据和人工智能技术协助客户制定更智能的决策。公司具备先进分析工具和技术能力,包括可转化来自线下、电商和社交媒体渠道的海量数据的人工智能,提供一系列便捷可执行的解决方案,包括市场描绘、定位与规划、参与与交付、绩效追踪等,为客户提供关于商业战略、产品开发、市场营销与销售、数字商务运营方面的洞察和建议。
Yimian by Ascential is a leading AI-powered commercial data analytics solutions provider devoted to unleashing the value of data, enabling smarter decisions for clients through data and AI technology.
Empowered by advanced analytics and leading technology capabilities, including AI that transforms mega-data sourced from digital commerce channels, our readily actionable suite of solutions – including Market Portraying, Positioning & Proposition, Engagement & Delivery, Performance Tracking – provides real-time accurate insights and advice on business strategy, product development, marketing & sales, digital commerce operation.
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多准(DZ)是一家领先的大数据商业分析解决方案服务商,近期被艾盛集团(Ascential plc, (LSE: ASCL.L))收购。公司致力于整合电商和消费者数据,为企业提供商业决策咨询和企业消费者数据中台产品,并提供运营实施服务及解决方案,主要覆盖快消品、服饰、运动、母婴、美妆、3C数码等超过100家海外知名品牌企业。
DZ is a leading domestic big data marketing strategy platform and integrated e-commerce digital marketing solutions provider, recently acquired by Ascential plc (LSE: ASCL.L). Under Chen’s leadership, the company is committed to seamless e-commerce and consumer data integration, providing enterprises with business consultation and Customer data platform. DZ offers solutions for clients in FMCG, apparel, sports, maternity & child, beauty and digital industries, covering more than 100 international brands. https://www.duozhun.cc/ -
作为一家全球专业化信息公司,艾盛集团(伦敦证券交易代码:ASCL.L)提供全链路的商业信息、数据和洞察,助力企业驱动数字经济的发展。我们多元化的解决方案涵盖了消费者洞察、产品设计、市场营销及销售这些业务的核心领域,旗下品牌包括一面数据、戛纳创意节、Edge by Ascential电商监测、WARC营销智囊库、WGSN趋势预测等,帮助全球最具雄心的企业公司了解当下和未来世界发展趋势并采取相应行动。
As a specialist global information company, Ascential(LSE: ASCL.L) provides a path-to-purchase information lifecycle that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of consumer insight & product design, marketing and sales.
Our product brands include Cannes Lions, Yimian, Edge by Ascential, WARC, WGSN, and more. In an increasingly complex, digitally-driven world, we help the world’s most ambitious businesses understand what’s important and how to act on it – today, and in the future.
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小米营销在小米集团“手机×AIoT”战略的指导下,以OTT、AI、IoT为营销策略,为消费者提供了超出预期的价值,小米也因此快速成长为国民智能生活的推动者。
“小米营销”是小米公司推出的商业化智能营销平台,致力于为广大品牌主提供智能化移动营销解决方案。小米营销以小米品牌为轴心,以AI+IoT+OTT(AIoTT)为工具打通生态核心资源。这种策略能够助力品牌主高效触达优质用户,赋能品牌主产品卖点,为品牌主匹配精准渠道,进而最大化释放品牌能力创新营销。我们为品牌主提供持续影响消费者心智的品效合一的智能化广告服务,极大提升了营销的精准性、延展性和智能性。
小米营销自2014年成立以来,服务超过5000家KA客户,先后获得“十大综合实力营销服务平台”、“最受CMO喜爱的OTT营销平台”、“年度优秀AI平台”等荣誉,也金投赏、艾菲奖等多个营销赛事中获得百余个奖项。小米营销始终致力于为客户提供更优质、更具创新力的营销解决方案。
Under the guidance of the Xiaomi Group’s "smartphone×AIoT" strategy , Xiaomi Marketing takes OTT, AI and IoT as its marketing strategies, providing clients with the value which is highly beyond expectations. Therefore, Xiaomi has rapidly grown into a promoter of national intelligent life. "Xiaomi Marketing" is a commercial intelligent marketing platform launched by Xiaomi, committed to providing intelligent mobile marketing solutions for various brand owners. Xiaomi marketing regards MI brand as an axis, using‘AI+IoT+OTT’ as an available tool to access the core ecological resources. This strategy can help brand owners effectively reach quality users, enabling its brand’s main selling points and matching precise channels them so as to maximally release the brand’s innovative marketing potential. We provide brand owners with intelligent advertising services combining quality and effect that continue to influence the consumers’ minds, greatly improving the precision, extensibility and intelligence of marketing. Since its establishment in 2014, Xiaomi Marketing has served more than 5,000 key accounts and won honors such as "Top Ten Comprehensive Strength Marketing Service Platform", "Most Popular OTT Marketing Platform of CMO", "Excellent AI Platform of the Year". Meanwhile, we also won more than 100 awards in many marketing competitions such as ROI Festival and Effie Award. Xiaomi marketing has always been committed to providing our customers with better quality, more innovative marketing solutions. http://e.mi.com/ -
OPPO 品牌注册于2001年,2004年公司正式成立。目前 OPPO 的业务遍及40多个国家各地区,拥有超过40万个销售网点。作为一家软硬服一体化的科技公司,OPPO 致力于打造万物互融时代的多智能终端及服务,为人们创造美好生活。
依托于 OPPO 的终端媒体优势,OPPO 营销为客户提供一站式融合营销服务。提供应用商店、浏览器、游戏等多元推广资源,覆盖乐划锁屏、智能短信、快应用等系统原生场景,贯穿消费者旅程,实现精准触达,并通过融合营销战略为客户带来 FAST 商业增长。The OPPO brand was registered in 2001, and the company was established in 2004. OPPO’s business is now in over 40 countries and territories, with over 400,000 sales outlets. As a technology company with both software and hardware offerings, OPPO is dedicated to smart services for the hyperconnected age, bringing better quality of life to more people. With its terminal network and media advantages, OPPO marketing offers its clients integrated one-stop marketing services, with app stores, browsers, games and other various resources, that are integrated to lockscreens, text messages, fast apps and other organic settings – facilitating precise reach across touchpoints in the consumer journey, and rapid business growth with integrated marketing strategies. https://e.oppomobile.com/ -
知乎,中文互联网综合性社区平台。自 2010 年成立以来,知乎凭借认真、专业、友善的社区氛围,独特的产品机制,以及结构化、易获得的优质内容,聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群,已成为综合性、全品类,在诸多领域具有关键影响力的社区平台,构建起了以广告和会员为主的商业模式。
截至 2019 年 1 月,知乎已拥有超过 2.2 亿用户,共产出 1.3 亿个回答。知乎的用户结构也发生了大幅变化,大量二三线城市的用户在知乎进行讨论、分享和交流。
Zhihu is an integrated internet community-based platform for Chinese users. Ever since its founding in 2010, Zhihu has gathered the most creative people in internet technology, business, film, fashion, culture, and other fields in the Chinese speaking world. This was possible thanks to its serious, professional, and friendly social atmosphere, as well as its unique product offerings, and its structured, high quality, and easy to obtain content. It has become the most influential community-based platform for all types of content in many fields. It has an advertising and membership business model.
As of January 2019, Zhihu already had over 220 million users who collectively contributed to 130 million responses. Zhihu’s user base has changed greatly over the years, with a large number of users from second and third tier cities who use Zhihu to discuss, share, and communicate.
http://www.zhihu.com -
北京泛为信息科技有限公司(简称:泛为科技),中国领先的移动营销全链路技术服务商,拥有程序化营销、营销SaaS服务、媒体商业化三大主营业务,通过AI技术及自有大数据平台,结合对市场痛点的挖掘,为广告主、媒体方、代理商等营销链路上的各个生态玩家提供高效有价值的营销解决方案。
Beijing Fancy information Technology Ltd is China's leading mobile marketing full-link technology service provider. It has three main businesses: programmatic marketing, marketing SaaS services, and media commercialization. It uses AI technology and its own big data platform, combined with the mining of market pain points. Advertisers, media parties, agencies and other ecological players on the marketing link provide efficient and valuable marketing solutions. http://www.fancydigital.com.cn -
网易是中国领先的互联网技术公司,网易传媒隶属于网易集团,旗下涵盖行业领先的新闻门户业务以及移动资讯平台业务,集中运营网易门户、网易新闻客户端、网易公开课等核心内容产品。
网易传媒在内容资讯业务方面始终保持市场领先地位。网易新闻融合资讯平台及品质原创内容策划为一体,全天候24小时报道新闻热点及突发事件,信息触角遍布全球,重大报道从未缺席;有深度、有温度的原创报道,以及有趣有料的网易跟贴,更是赢得行业和用户的认可。2011年初,网易新闻客户端上线,受众知名度、行业口碑、下载量、用户粘性等核心指标一直位居行业前列。
NetEase, Inc. (“NetEase”), as a leading internet technology company based in China, is dedicated to providing premium online services centered around innovative and diverse content, community, communication and commerce. NetEase develops and operates some of China’s most popular mobile and PC games. NetEase’s other innovative service offerings include the intelligent learning services of its majority-controlled subsidiary, Youdao; music streaming through its leading NetEase Cloud Music business; and its private label e-commerce platform, Yanxuan. http://www.163.com -
友盟+,以“数据智能,驱动业务增长”为使命,基于卓越的技术与算法能力,结合实时更新的全域数据资源,覆盖191个行业分类、输出300+应用或行业的分析指标,通过AI赋能的一站式互联网数据产品与服务体系,帮助企业实现深度用户洞察、实时业务决策和持续业务增长。截至2020年6月已累计为200万移动应用和890万家网站提供十年的专业数据服务。典型客户包括:中国移动、CCTV、人民日报客户端、今日头条、飞常准、喜马拉雅、唱吧、美拍、斗鱼、智慧树等。
Umeng+, a Chinese leading big data company with the mission of "data intelligence, driving business growth", provides professional universal big data service. It has established excellent technology and algorithm capabilities, combined with real-time updated data resources, covering 191 industry categories, outputs 300+ application or industry analysis indicators.
Umeng+ has successfully helped Clients to drive business growth by providing one-stop Internet data product & service system.As of June 2020, it has provided professional data services for 2 million mobile applications and 8.9 million websites for 10 years.
Umeng+ has a variety of well-known Clients, includeing China Mobile, CCTV, People's Daily App, Bytedance, etc.
http://www.umeng.com -
百度,拥有强大互联网基础的领先AI公司。
百度营销是百度集团旗下的营销品牌,以科技、数据、内容、创新为核心,依托百度数据、智能技术及移动生态能力,打通全链营销,为合作伙伴提供具有交易闭环能力的营销服务。
Baidu is a leading AI company with a strong Internet foundation. Baidu Marketing is a marketing brand under the Baidu Group, with technology, data, content, and innovation as the core, relying on Baidu data, smart technology and mobile ecological capabilities to open up full-chain marketing, and provide partners with marketing services with closed-loop trading capabilities. http://yingxiao.baidu.com
黄金赞助Gold Sponsor
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The Trade Desk 是一间为广告买家提供全渠道程序化广告(Programmatic Advertising)购买服务的广告科技公司。
广告买家可透过我们的自助服务云端平台更轻松有效地规划、购买、管理和优化数字广告活动。我们为广告买家提供他们所需的数据驱动洞察,以便在各种设备,渠道和广告格式中定向合适的受众群体 — 包括展示广告,视频广告,音频广告原生广告,社交广告和智能大屏广告(Connected TV, CTV)。
我们与全球领先的数据公司、广告资源公司和媒体合作,确保广告有最大的覆盖范围和决策功能。同时,企业合作伙伴也能够透过应用程序接口(Application Programming Interface, API)开发自订功能。The Trade Desk 由实时竞价(Real-time Bidding, RTB)广告技术的先驱者 Jeff Green 与 Dave Pickles 于2009年创立,2016年于美国纳斯达克股票交易所上市,总部位于美国加州文图拉,并在北美洲,欧洲和亚洲各地设有办公室。Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns. https://www.thetradedesk.com/cn -
北京尘锋信息技术有限公司是国内领先的私域流量运营技术及行业解决方案供应商,致力于以技术驱动私域营销增长变革。尘锋信息依托其核心产品尘锋SCRM,利用人工智能、大数据技术,通过数字化的手段,重构存量时代的数字营销模式,赋予众多品牌方私域运营的新型增长方式。
尘锋信息正积极构建行业生态,助力企业私域运营转型,布局银行 、证券 、保险、 教育、 房地产、零售 、医美等领域。同时,尘锋信息正积极构建私域流量运营的专业研究院-“Growth”,旨在携手各行业、高校及其他机构共同进行私域流量深度行业研究,持续为行业赋能。
Beijing Chenfeng Information Technology Co., Ltd. is a leading provider of private traffic operation technology and industry solutions in China, committed to driving the growth and change of private marketing with technology. With the help of its core product, Chenfeng SCRM , Chenfeng information uses artificial intelligence and big data technology to reconstruct the digital marketing model in the inventory era through digital means, and endows many brands with a new growth mode of private operation. Chenfeng Information is actively building the industry ecology, helping enterprises to transform their private operations, and laying out banking, securities, insurance, education, real estate, retail, medical beauty and other fields. At the same time, Chenfeng information is actively building a professional research institute of private traffic operation - "Growth", aiming to cooperate with various industries, universities and other institutions to conduct in-depth industry research of private traffic, and continue to empower the industry. www.dustess.com -
GrowingIO 是国内领先的一站式数据增长引擎整体方案服务商,以数据智能分析为核心,通过构建客户数据平台,打造增长营销闭环,帮助企业提升数据驱动能力,赋能商业决策、实现业务增长。
GrowingIO 专注于零售、电商、保险、酒旅航司、教育、内容社区等行业,成立以来,服务1500家企业级客户,获得纪梵希、百事、安踏、喜茶、汉光百货、广汽蔚来、招商仁和人寿、东方航空、滴滴、新东方等客户的青睐。
GrowingIO is a leading one-stop growth solution & service provider powered by data and state-of-the-art CDP technology. Focusing on analytics and AI, GrowingIO offers an end-to-end marketing solution to help clients on data-driven marketing, customer operation, and business growth. GrowingIO specializes in retail, e-commerce, insurance, airlines, education, content communities and other industries. With customers’ trust, GrowingIO has served thousands of the World's Top Enterprises such as Givenchy, Pepsi, ANTA, HeyTea, Hanguang Department Store, HYCAN, China Merchants Life Insurance, China Eastern Airlines, Didi, and New Oriental Education & Technology Group. https://www.growingio.com -
安客诚是一家提供全域智能营销解决方案的公司,通过多维度分析完成从人群洞察到激活的闭环,助力企业主通过个性化沟通、精准投放等良好客户营销体验实现营销目标。主要为企业提供咨询规划:以品牌业务特点为起点,以业绩增长为目标,帮助品牌进行触点数字化升级改造、会员忠诚度体系设计、全域客户运营策略设计优化、用户标签体系设计和数字化基础设施建设规划;产品规划和实施:数据中台搭建、CRM/SCRM系统,整合多方数据,连接线上、线下触点,深入挖掘数据潜在价值,提升品牌的数字化基础能力,以适应不断变化的业务需求。运营服务:以数据驱动的全域会员运营服务,涵盖电商、线下、Social等全域会员营销方案及执行,为客户业务保驾护航。服务的客户跨美妆、家清、食品、服饰、健康、3C等知名大快消零售行业。
Acxiom is a globally renowned data-driven omni-channel solution company, helping brands achieve marketing objectives like personalized communication, precise targeting, optimized consumer journey experience through multi-dimensional closed-loop analysis. We provide strategic consulting services: empower brands with digital marketing upgrade, membership loyalty design, cross-channel consumer operation strategy build-up & optimization, as well as tagging system. Customized product and service like end-to-end data solution, marketing automation, CDP, CRM&SCRM, AI solution for enterprises; Operation service including E-commerce, social and offline CRM operation, loyalty program and campaign planning and execution. We enable people-based marketing to connect technology and data to drive better customer experiences and higher ROI for business. Our partners cover health & beauty, food, luxury brands, personal care & cleansing, clothing, 3C industries. http://www.acxiom.com.cn -
创略科技是一家数据技术和AI公司,致力于差异化地为中大型B2C企业提供AI驱动的客户数据技术解决方案,助力企业优化与客户数据相关的应用场景,包括客户洞察、个性化营销、客户生命周期价值管理、客户体验提升等。创略科技服务上百家大中型国内外公司,覆盖零售、汽车、金融、旅游、教育培训等行业。
APEX Technologies is a customer data technology and AI company headquartered in Shanghai with offices in Beijing, Shenzhen, Hong Kong and Silicon Valley. We combine cutting-edge big data and AI to tackle problems in areas of marketing, personalization, and customer analytics. We have served 300+ mid to large global and China enterprises in sectors of retail, automotive & mobility, travel, finance and ecommerce.
http://www.chinapex.com.cn -
明略科技是领先的全球企业级数据分析和组织智能服务平台,致力于通过大数据分析挖掘和认知智能技术,推动知识和管理复杂度高的大中型企业进行数字化转型。
明略科技的数据中台帮助企业采集和集成多源异构数据,整合大数据、物联网、知识图谱和多模态人工智能技术,将正确的数据推送给决策者,提高组织内营销和运营的透明、安全、稳定。
同时,明略科技企业智能决策平台,通过连接企业中的人与机器,不断积累组织知识资产并将其程序化,最终实现具有分析决策能力的高阶人工智能应用,让组织内部高效运转,实现人机同行的美好世界。
As a leading global data analysis and organization smart service platform, Mininglamp Technology facilitates digital transformations of medium- and large-sized companies with expert knowledge and management systems using smart technologies in data analysis and mining. Helping companies collect and integrate multi-source isomerous data, IoT, knowledge mapping, and multi-mode AI technology helps Mininglamp deliver accurate data to decision-makers to enhance transparency and safety of marketing and operation activities. The decision-making platform at Mininglamp, based on man-machine cooperation, continuously accumulates and updates organizational knowledge to generate high-level AI applications with analysis & decision-making capabilities to enable organizational efficiency and harmonious man-machine development. https://www.mininglamp.com/ -
分众传媒诞生于2003年,创建了电梯媒体广告模式,2005年成为首家在美国纳斯达克上市的中国广告传媒股,并于2007年入选纳斯达克100指数。2015年分众传媒回归A股,市值破千亿,成为中国传媒第一股。分众传媒营收超百亿关键在于,抓住了【电梯】这个核心场景。电梯是城市的基础设施,电梯这个日常的生活场景代表着四个词:主流人群、必经、高频、低干扰,而这四个词正是今天引爆品牌的核心稀缺资源。今天4亿城市人口,每天3亿看分众。分众电梯媒体,覆盖230多个城市,超过260万个电梯终端,被评为【中国广告最具品牌引爆力媒体】。
Focus Media is the largest offline advertising solution provider in China. Founded in 2003 as a pioneer of inner-building advertising company globally, Focus Media is China’s largest elevator and cinema media group. Its IPO in 2005 on NASDAQ was the first among Chinese advertising company. In 2007, it was included in the NASDAQ 100 Index. In 2015, Focus Media returned to the China A-share market.
As the undisputable leader in offline advertising industry, Focus Media owes its impressive RMB 10+ billion results to the pivotal use case of “elevator”. Elevators are the part-and-parcel of urban infrastructure and everyday life. It addresses the mass population passing through elevators with high frequency and low distraction. This makes elevator media the favorite resources for advertising success today. Focus Media covers 300 out of the 400 million Chinese urban residents every day. Focus’ elevator campaigns generate 500+ million impressions per day across 200+ cities, making it the preferred advertising platform in China to boost brand awareness.
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意略明创立于2007年,已从一家以洞察为驱动的战略咨询公司,发展成为以数据赋能为核心,提供营销咨询和解决方案的国际化集团。
意略明的优势在于对数据的独到见解。我们坚信,不同维度的数据,经过适当分析,能够为企业提供启示及洞察,并据此制定具备市场竞争力的商业战略,保障高效的落地执行。从成长蓝图的规划到超级品牌的定位,从产品和商业模式的创新到通过数据赋能来提升营销的投资回报率,从匠心独具的创意营销到基于算法的媒体投放,意略明独特的营销理念和领先的营销方案为众多国内外客户带来巨大的商业价值及影响。
随着业务范围的不断延伸,如今意略明已经成功构建了一系列针对不同行业客户、解决不同商业问题的专业团队,致力于帮助客户实现持续不断的创新、增长和商业成功。我们为客户提供全链路的解决方案,以数据赋能引领营销之变革。Founded in 2007 as an insight-driven marketing consulting firm, Illuminera has evolved into a premier data-empowered marketing consulting and solutions group with global presence.
Illuminera’s unique strength lies in the deep belief that data of all dimensions, if analyzed properly, can lead to revealing insight which in turn illuminates powerful business strategies and ensure highly effective executions. From developing growth roadmaps to positioning mega brands, from innovating new products and business models to elevating marketing ROI with data empowerment, from telling powerful creative stories to using algorithms to guide media placement, time and again our unique philosophies and methodologies deliver substantial business impact.
Today Illuminera has expanded into a collection of boutiques each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win. Combined together, our boutiques provide integrated end-to-end marketing solutions and lead the data-empowered marketing revolution.
http://www.illuminera.com/ -
233成立于2017年9月,为品牌提供品效合一的私域运营解决方案。
近80位来自知名4A广告集团与电商平台的小伙伴凭借丰富的营销经验、长期的私域运营经验与强大的技术产品开发能力,为品牌提供企微私域生态运营、私域管理系统及私域带货三大私域整体解决方案。
233Digital was founded in September 2017, Social Thinking is our core business mindset to provide business value services for brands in China. We had 80+ team members who were mostly from top 4A firms and e-commerce platforms in the industry. Our company had many successful project experiences accumulated in social, e-commerce, new-retail and other marketing fields over the years, and we focused on offering integrated business solutions in social Marketing & social eCommerce. http://233digi.com/ -
利欧数字初创于2014年,秉承着“担当、敏捷、协同、开放”的企业价值观,致力于成为可持续发展的行业领跑者。利欧数字隶属于中国A股上市企业:利欧股份(002131)。总部位于上海,并在北京、深圳、广州、南京、重庆等多地设有分支机构,旗下汇聚了聚胜万合、琥珀传播、氩氪互动、利欧万圣、微创时代、智趣广告六家全资子公司,及世纪鲲鹏、碧橙电商等数家投资公司,汇集了业内1500位优秀人才。五年的发展历程,利欧数字已成长为一家营收超150亿的数字营销集团。
Founded in 2014, LEO Digital Network (LDN) has corporate value of ‘Responsible Eagle Synergetic Open’. LDN is affiliated to China’s A-share listed company LEO Group (SZSE: 002131), dedicated to becoming a sustainable pioneer in the industry. LDN is headquartered in Shanghai, with offices in Beijing, Shenzhen, Guangzhou, Nanjing, Chongqing, comprising six wholly owned agencies as MediaV, Amber Communications, Arke Group, LDN Wansheng, MIAGE and Zhiqu AD and multiple acquisitions, bringing together over 1500 professionals from various backgrounds. In only 5 years, LDN has grown into a digital marketing group with revenues exceeding RMB 150 billion. http://www.leo.cn/
展商Exhibitor
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北京泛为信息科技有限公司(简称:泛为科技),中国领先的移动营销全链路技术服务商,拥有程序化营销、营销SaaS服务、媒体商业化三大主营业务,通过AI技术及自有大数据平台,结合对市场痛点的挖掘,为广告主、媒体方、代理商等营销链路上的各个生态玩家提供高效有价值的营销解决方案。
http://www.fancydigital.com.cn
Beijing Fancy information Technology Ltd is China's leading mobile marketing full-link technology service provider. It has three main businesses: programmatic marketing, marketing SaaS services, and media commercialization. It uses AI technology and its own big data platform, combined with the mining of market pain points. Advertisers, media parties, agencies and other ecological players on the marketing link provide efficient and valuable marketing solutions. http://www.fancydigital.com.cn -
悠易互通是全域智能营销引领者,凭借数据与技术优势,发展成为市场上唯一一家实现跨PC、移动、视频、智能电视、户外的一站式智能营销平台,并构建了完整的全受众、全场景、全链路的全域智能营销策略。
悠易互通一直专注于以人工智能为基础来提升数据及算法等核心技术能力,打造了领先的YOYI PlusX智能媒介管理平台、YOYI DataBank客户数据管理平台、YOYI Hub消费者互动平台等全域智能营销产品体系。通过更加完善的人群洞察、数据管理以及多元化的跨屏投放方式,为品牌提供更优质的营销解决方案。目前,悠易互通已经成功为汽车、快消、3C等多个行业提供了定制解决方案,并服务了包括戴森、联合利华、丰田、Tiffany、希尔顿、美孚、苏泊尔、达能等超千家国内外知名企业。Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs. Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS now upgraded into intelligent media management platform YOYI PlusX, customer data management platform YOYI DataBank and automatic consumer communication platform YOYI Hub. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. http://www.yoyi.com.cn -
Convertlab成立于2015年,是中国领先的一体化营销云企业。Convertlab基于自主创新开发的DM Hub产品,为企业实现以客户为中心的数字化转型,搭建私域流量运营平台,数据驱动增长等业务目标提供可以快速见效的基础设施。
营销云是企业的营销中台,覆盖企业的客户数据管理,营销自动化,内容集客和交互三个沟通的核心环节,并通过分析完成从洞察到执行的闭环。
目前,Convertlab已为超过300家企业提供企业级服务并获得最佳实践,并在零售、快消、耐消、金融、企业服务等行业内形成大量客户成功案例。Convertlab is the first native marketing cloud in China. Convertlab bridges the gap between data and growth through a one-stop marketing cloud service that makes marketing simple and makes growth natural. Convertlab creates professional, smart, and agile products that directly connect enterprises with consumers, refining management capabilities and improving marketing efficiency. Convertlab provides long-term services to over 300companies across a variety of industries, including retail, large chains, finance companies, and FMCG. https://www.convertlab.com -
Mediaocean 是全球知名的专注于全渠道广告业务的关键任务平台,连接全球品牌商、代理商、媒体、第三方技术和数据商,每年通过其平台处理着全球超过 1500 亿美元的广告花费。作为 Vista Equity 旗下的一员,在全球 20 个办事处拥有 1200 名员工。
Mediaocean 拥有精简且综合全面的平台,运用人工智能和机器学习技术,帮助客户管理广告工作流程的各个阶段:包含了从开始的广告年度预算设定、广告投放管理、到数据分析和优化, 再到后期的财务请款及付款全流程。
Mediaocean is the mission-critical platform for omnichannel advertising. With $150 billion in annual media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio. Visit www.mediaocean.com for more information. www.mediaocean.com -
聚塔在线是一家定制化数字营销解决方案提供商。作为HUAWEI Ads 一级服务商,基于华为1+8+N全场景智慧生态,以华为高价值用户为核心,整合华为终端云服务多流量入口,致力于用技术驱动广告创意,与客户共建终端全场景化品质营销新体验。
通过新兴技术及成熟的数据分析及应用,以及自身丰富的SEO、SMO经验及优质的站外推广资源,聚塔在线为品牌主量身定制预判性、创新性、针对性的智能化数字营销解决方案,服务众多品牌客户。
Juta Online is a professional provider of customizable marketing solutions and services, which including digital marketing, data analytics applications, multi-dimensional solutions and e-commerce conversion optimizations.As the core agent of HUAWEI Ads, Juta Online works with HUAWEI to create an integrated marketing solution for customers to balance brands exposure and sales performance, which makes digital marketing more interesting, effective and valuable. Juta Online provides comprehensive insights into different aspects of digital marketing, including monitoring and analyzing public opinions, advertisement performance, traffic data, mini program interactions and user experience in order to provide professional optimization reports. https://jutaol.com/ -
233成立于2017年9月,为品牌提供品效合一的私域运营解决方案。
近80位来自知名4A广告集团与电商平台的小伙伴凭借丰富的营销经验、长期的私域运营经验与强大的技术产品开发能力,为品牌提供企微私域生态运营、私域管理系统及私域带货三大私域整体解决方案。
233Digital was founded in September 2017, Social Thinking is our core business mindset to provide business value services for brands in China. We had 80+ team members who were mostly from top 4A firms and e-commerce platforms in the industry. Our company had many successful project experiences accumulated in social, e-commerce, new-retail and other marketing fields over the years, and we focused on offering integrated business solutions in social Marketing & social eCommerce. http://233digi.com/ -
北京尘锋信息技术有限公司是国内领先的私域流量运营技术及行业解决方案供应商,致力于以技术驱动私域营销增长变革。尘锋信息依托其核心产品尘锋SCRM,利用人工智能、大数据技术,通过数字化的手段,重构存量时代的数字营销模式,赋予众多品牌方私域运营的新型增长方式。
尘锋信息正积极构建行业生态,助力企业私域运营转型,布局银行 、证券 、保险、 教育、 房地产、零售 、医美等领域。同时,尘锋信息正积极构建私域流量运营的专业研究院-“Growth”,旨在携手各行业、高校及其他机构共同进行私域流量深度行业研究,持续为行业赋能。
Beijing Chenfeng Information Technology Co., Ltd. is a leading provider of private traffic operation technology and industry solutions in China, committed to driving the growth and change of private marketing with technology. With the help of its core product, Chenfeng SCRM , Chenfeng information uses artificial intelligence and big data technology to reconstruct the digital marketing model in the inventory era through digital means, and endows many brands with a new growth mode of private operation. Chenfeng Information is actively building the industry ecology, helping enterprises to transform their private operations, and laying out banking, securities, insurance, education, real estate, retail, medical beauty and other fields. At the same time, Chenfeng information is actively building a professional research institute of private traffic operation - "Growth", aiming to cooperate with various industries, universities and other institutions to conduct in-depth industry research of private traffic, and continue to empower the industry. www.dustess.com -
Linkflow是一款低代码客户数据平台(CDP),无需编程即可让数据流动起来。通过连接内外部数据源,打通营销触点,为企业市场及运营部门提供从客户数据采集、分析到营销执行的一体化客户运营闭环,最终帮助企业通过数据驱动业务增长。通过使用Linkflow,可以大幅度降低数字营销项目的开发成本,缩短实施周期。
Linkflow is a Customer Data Platform(CDP) that allows data to flow without programming. By effectively connecting data islands and getting through customer touch-points, we can provide integrated customer operation experience from information collection, analysis to operation for enterprise market and operation departments, and help enterprises drive business growth through data.CDP currently supports scenarios such as AD effect tracking, SCRM, marketing automation, customer lifecycle management etc.
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久其数字传播有限公司是A股上市公司久其软件(股票代码:002279)旗下全资子公司。公司以“数据+传播”双基因为特色,以大数据支撑传播,以传播释放数据价值,实现了传播的持续增值,让用户画像更精细、创意更有效、媒介更精准、效果更优化,致力于为政府、企业集团、媒体单位客户提供全球全渠道的一站式数字传播服务。
Join Digital Group is A wholly-owned subsidiary of a-share listed Join-Cheer (stock code: 002279).We’re committed to using data to build innovative products and solutions that bring together communication、management and marketing automation in the era of big data.
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Whale 帷幄是国内领先的全域数字化营销运营平台。通过人工智能 (AI), 大规模物联网络 (IoT) 和数据模型 (Data) 的创新,为面向未来的品牌和零售企业提供简单、快速、易复制、数据驱动的底层和应用层解决方案。
Whale 帷幄团队正在快速稳健地扩张过程中,总部位于杭州,并于上海、深圳建设分部。目前已完成由源码资本领投,BAI资本、线性资本跟投的 A 轮融资;以及由蔚来资本领投,源码资本、线性资本与阿尔法公社跟投的 A+ 轮融资。
成立至今,Whale 帷幄深耕消费品牌,利用数字化杠杆赋能品牌方,抓住大数据时代的营销机遇,目前已积累标杆客户如蔚来汽车、屈臣氏、联合利华、西贝及家乐福等 200 余家,沉淀大量行业核心产品,提供最懂零售品牌业务的数字化转型服务。
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群脉全域用户运营平台,以“用户为中心”,赋能企业数字化变革,通过全渠道获客、私域流量运营,打造销售闭环,提升存量市场运营效率,开拓新增量市场,助力企业超级增长。依托群脉「PaaS」+「SaaS」+「增值服务」的平台化战略,可靠的技术核心竞争力,连接全球2亿+消费者,30万+企业用户,为联合利华、达能、美德乐、vivo、Burberry、万科等500强企业带来平均超过30%的用户增长,客户续约率为100%。
MAI, an omni-channel social CRM platform, is focusing on customized solutions for enterprises.We make it possible for companies to achieve digital transformation. With the power of 'Omni-channel Customer Acquisition' and 'Operation of Private Domain Traffic',it could easily create a closed-loop marketing, improve the operational efficiency of existing market shares, develop new potential markets and help enterprises to achieve super growth. Relying on the platform strategy of "PaaS" + "SaaS" + "Value-added Services" and reliable technology core competitiveness, MAI has served 200 million+ consumers worldwide and 300,000+ corporate users successfully,such as Unilever, Danone, Medela, vivo, Burberry, Vanke and other fortune 500 companies, which have achieved an average user growth more than 30%.The renewal rate is 100%. For more information, please visit : http:/www.maiscrm.com -
深演智能由品友互动发展而来,2019年8月,“品友互动”品牌升级为“深演智能”,“品友”成为深演智能旗下专注于营销技术领域(MarTech)的业务品牌。以“AI赋能决策”的理念助力品牌增长,以深度学习、NLP、知识图谱等人工智能技术为核心,驱动企业营销智能化,推动产业数字化升级。服务企业横跨汽车、快消、零售、美妆、网服、医药、金融等行业,涵盖90%的世界500强企业。以数据中台+业务中台的全栈式解决方案,强大的数据技术、产品能力,赋能企业高效集成和管理各类数据,助力决策者获得营销及经营的商业洞察,实现数字化创新。自2008年成立以来,荣获50+项专利、40+项国家级软件著作权、100+项行业大奖,旗下数据管理产品在国际调研机构Forrester亚太区DMP Wave™报告中成为国内最领先平台之一。
DeepZero, the first and largest MarTech Company in China, formerly known as iPinYou.
With a broader vision of development, iPinYou has been upgraded to DeepZero in August 2019. Meanwhile, iPinYou remains as the MarTech sub-brand of DeepZero. DeepZero has been utilized artificial intelligence and big data technologies to empower marketing professionals increase decision-making efficiency and boost the development of AI empowers decisions in digital transformation with core technologies.
DeepZero has provided data management service and digital advertising service for over 90% of the Fortune 500 companies across various industries including automotive, FMCG, retail, beauty, online service, pharmaceutical and finance. The intelligent decision and data processing capabilities of DeepZero is based on more than 50 patents, 40 software copyrights and 100 awards. Its data management platform leads the Strong Performers in the Forrester Wave™ in Asia Pacific.
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友盟+,以“数据智能,驱动业务增长”为使命,基于卓越的技术与算法能力,结合实时更新的全域数据资源,覆盖191个行业分类、输出300+应用或行业的分析指标,通过AI赋能的一站式互联网数据产品与服务体系,帮助企业实现深度用户洞察、实时业务决策和持续业务增长。截至2020年6月已累计为200万移动应用和890万家网站提供十年的专业数据服务。典型客户包括:中国移动、CCTV、人民日报客户端、今日头条、飞常准、喜马拉雅、唱吧、美拍、斗鱼、智慧树等。
Umeng+, a Chinese leading big data company with the mission of "data intelligence, driving business growth", provides professional universal big data service. It has established excellent technology and algorithm capabilities, combined with real-time updated data resources, covering 191 industry categories, outputs 300+ application or industry analysis indicators.
Umeng+ has successfully helped Clients to drive business growth by providing one-stop Internet data product & service system.As of June 2020, it has provided professional data services for 2 million mobile applications and 8.9 million websites for 10 years.
Umeng+ has a variety of well-known Clients, includeing China Mobile, CCTV, People's Daily App, Bytedance, etc.
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用友友福研习社是用友旗下企业自播人才赋能创新培跑研习社。
通过“线上+线下”企业自播人才培训、3000平企业自播专业基地实训等多形态课程,帮助企业搭建自播进阶体系及自播能力提升。增强企业核心增长力,推动企业实现品效合一,新营销维度全面领跑。
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安客诚是一家提供全域智能营销解决方案的公司,通过多维度分析完成从人群洞察到激活的闭环,助力企业主通过个性化沟通、精准投放等良好客户营销体验实现营销目标。主要为企业提供咨询规划:以品牌业务特点为起点,以业绩增长为目标,帮助品牌进行触点数字化升级改造、会员忠诚度体系设计、全域客户运营策略设计优化、用户标签体系设计和数字化基础设施建设规划;产品规划和实施:数据中台搭建、CRM/SCRM系统,整合多方数据,连接线上、线下触点,深入挖掘数据潜在价值,提升品牌的数字化基础能力,以适应不断变化的业务需求。运营服务:以数据驱动的全域会员运营服务,涵盖电商、线下、Social等全域会员营销方案及执行,为客户业务保驾护航。服务的客户跨美妆、家清、食品、服饰、健康、3C等知名大快消零售行业。
Acxiom is a globally renowned data-driven omni-channel solution company, helping brands achieve marketing objectives like personalized communication, precise targeting, optimized consumer journey experience through multi-dimensional closed-loop analysis. We provide strategic consulting services: empower brands with digital marketing upgrade, membership loyalty design, cross-channel consumer operation strategy build-up & optimization, as well as tagging system. Customized product and service like end-to-end data solution, marketing automation, CDP, CRM&SCRM, AI solution for enterprises; Operation service including E-commerce, social and offline CRM operation, loyalty program and campaign planning and execution. We enable people-based marketing to connect technology and data to drive better customer experiences and higher ROI for business. Our partners cover health & beauty, food, luxury brands, personal care & cleansing, clothing, 3C industries. http://www.acxiom.com.cn -
创略科技是一家数据技术和AI公司,致力于差异化地为中大型B2C企业提供AI驱动的客户数据技术解决方案,助力企业优化与客户数据相关的应用场景,包括客户洞察、个性化营销、客户生命周期价值管理、客户体验提升等。创略科技服务上百家大中型国内外公司,覆盖零售、汽车、金融、旅游、教育培训等行业。
APEX Technologies is a customer data technology and AI company headquartered in Shanghai with offices in Beijing, Shenzhen, Hong Kong and Silicon Valley. We combine cutting-edge big data and AI to tackle problems in areas of marketing, personalization, and customer analytics. We have served 300+ mid to large global and China enterprises in sectors of retail, automotive & mobility, travel, finance and ecommerce.
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Webpower于1999年在荷兰成立,2006年进入中国,目前已在全球各地设有11个分支机构。
作为全渠道智能化会员营销服务商,Webpower在中国扎根发展的十余年里,始终关注企业的多维营销需求,不断输出各种创新、前沿、实效的营销产品及服务。2018年,Webpower推出”智慧营销”体系,为企业打造从全渠道数据连接、营销自动化、多维数据分析到场景应用及定制开发的营销闭环。Webpower现已为零售、IT、旅游、航空、会展、金融等10大行业提供专业营销服务,其中包括:星巴克、SONY、沃尔玛、GIVENCHY、人头马、联想、Disney、东方航空、星展银行、太平洋保险等全球知名的企业。
秉承”智慧营销”的理念,Webpower的目标是:以技术驱动营销,为企业深度挖掘会员价值,帮助企业打造”智慧营销”图谱,无限延伸会员营销想象力。Founded in the Netherlands in 1999,Webpower entered China in 2006 and now it has 11 branches around the world. As an Omni-channel intelligent marketing service provider, Webpower has always paid attention to the multi-dimensional marketing needs of enterprises and continuously exported a variety of innovative, cutting-edge and effective marketing products and services during the past ten years' development in China. In 2018, Webpower launched the intelligent marketing platform Dmartech, creating a marketing closed loop for enterprises from omni-channel data connection, marketing automation, BI data analysis to scenario application and customized development. Webpower has provided professional marketing services for 10 major industries including retail, IT, tourism, aviation, exhibition, finance etc., and brands like Starbucks, SONY, Wal-mart, GIVENCHY, Remy Martin, Lenovo, Disney, China Eastern Airlines, DBS Bank, Pacific Insurance and so on. Inspired by the concept of intelligent marketing, Webpower is dedicated to technology-driven marketing, in-depth exploration of member value for enterprises, to help enterprises create “intelligent marketing" map, as well as various possibilities of member marketing. http://webpowerchina.com/ -
HYPERS是中国领先的数据·智能公司,为企业提供营销云产品及相关服务。利用前沿科技,HYPERS帮助品牌深度洞察消费者,实现智能化的用户资产管理和运营,最终驱动业务快速增长。在2020年福布斯最具价值品牌榜单中,HYPERS已经长期服务其中近20%的品牌,助力企业加速数字化转型,赋能全域营销链路的消费者数据激活与数字化运营。
As the leading marketing technology provider in China, HYPERS is committed to helping brands discover customer insights, measure impacts, drive business growth. We’re proud of being trusted by industry leaders, including 20% of brands listed in the 2020 World’s Most Valuable Brands by Forbes. Hypers Marketing Cloud ingests and analyses all the customer data, integrates it with AI, and activates it to intelligently orchestrate personalized experiences across all touch points, in real-time, at scale. http://www.hypers.com -
31会议,中国数字会展新基建的重要推动者。公司一直秉承“会·更轻松”的使命,致力于成为会展主办方、服务方和参会人群的基础连接者。公司运用互联网、物联网、人工智能、大数据和云计算等技术,针对会议、展览、活动等线上和线下场景,推出的6大核心产品和7大行业解决方案,赢得30多万家机构客户信任,成就130多万场会议、展览和活动,成为推动中国会展产业升级和创新的重要力量。
31Event - China's leading marketing technology service provider - is specialized in a wide range of cutting-edge event technologies. 31Event has established its reliable reputation and won the trust of more than 300,000 customers with its dedicated and professional team as well as its project execution expertise. This has not only resulted in achieving more than 1.3 million successful conferences and exhibitions, but more importantly, 31Event has been the core force in the forefront in advancing events technology integration and developing innovative IT solution for the China's conference & exhibition industry. It is regarded as the company who knows events solutions best. http://www.31huiyi.com/ -
微吼创立于2010年,是全球领先的互动视频云平台,一站式互动视频解决方案服务商。目前,微吼已经为35万+行业标杆及企业客户提供了超过2000万次企业直播服务,用户覆盖2.5亿商务人群,应用场景包括数字化直播营销、企业培训、大型峰会现场等,覆盖快消、IT 互联网、金融、医疗等数十个垂直行业。其中,世界500强企业中有16%是微吼服务的客户,福布斯-全球品牌价值100强中有35%是微吼服务的客户。
Established in 2010, Vhall is the leading interactive webinar marketing platform in China with over 250 million users. Vhall has currently provided over 20 million webinars for more than 350,000 corporate customers, in corporate training and industry summits, and in areas such as FMCG, IT, Healthcare and Finance. Vhall has provided state-of-the-art webinar services for 16% of the Fortune Global 500 companies and 35% of The World’s 100 Most Valuable Brands including Microsoft, Apple, Google, Amazon, AstraZeneca, Nestle, Amway, NIKE etc. https://www.vhall.com/
战略合作媒体Strategic Media Partner
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整合旗下综合门户凤凰网(https://www.ifeng.com)、手机凤凰网(https://i.ifeng.com)及移动客户端、凤凰视频(https://v.ifeng.com)三大平台
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第一财经商业数据中心(CBNData)成立于2015年,是由第一财经和阿里巴巴共同发起成立的国内领先的消费大数据研究机构、数据传播服务商和金融资讯运营服务商。
依托阿里巴巴和第一财经的优势资源,CBNData以科技为驱动,以场景为延展,面向市场全面输出数据服务、内容服务、整合营销服务、MCN整合运营服务四大核心能力。
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天极网致力于有价值的科技原创内容产出及持续的产品创新,以年轻化、时尚化、移动化、开放化作为发展方向。同时依托强势内容资源,打造自媒体矩阵,以精品原创及多元风格适应不同用户需求,全面拓展分发渠道,建立更为广泛的传播平台。
赞助商Sponsor
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微博作为中国领先的社交平台,截止2020年12月,微博月活跃用户已超过5.21亿,并且活跃用户正在飞速的年轻化,其中90后和00后的用户占比接已近80%,微博从消费、美食、运动等各方面渗透到年轻人的生活,成为年轻人的一种生活方式。
微博经过持续的商业化调整与升级,在品牌客户,整合内容,品效合一的营销能力上,不断实现新突破,帮助企业实现商业化高速增长。在新的市场环境中,充分把握品牌机会,通过差异化的社交广告产品和持续优化的广告竞价体系,被市场上的广告主所认可,成为商业中不可缺少的合作伙伴。
Weibo is one of the leading social platforms in China. By December 2020, the number of monthly active users on Weibo has exceeded 521 million. Meanwhile, this user group is rapidly getting younger. Among which, the post-90s and post-00s users are nearly 80%. Weibo has penetrated into young people’s lives from different aspects such as consumption, food, sports, etc., and it has become a way of life for them. After continuous commercial adjustments and upgrades, Weibo continuously achieve new breakthroughs in brand customers, integrated content, and quality & efficiency integration to assist companies achieve rapid commercial growth. In the new market environment, Weibo fully grasps brand opportunities, gets recognized by advertisers in the industry, and becomes an indispensable business partner through differentiated social advertising products and continuously optimized advertising bidding system. www.weibo.com -
悠易互通是全域智能营销引领者,凭借数据与技术优势,发展成为市场上唯一一家实现跨PC、移动、视频、智能电视、户外的一站式智能营销平台,并构建了完整的全受众、全场景、全链路的全域智能营销策略。
悠易互通一直专注于以人工智能为基础来提升数据及算法等核心技术能力,打造了领先的YOYI PlusX智能媒介管理平台、YOYI DataBank客户数据管理平台、YOYI Hub消费者互动平台等全域智能营销产品体系。通过更加完善的人群洞察、数据管理以及多元化的跨屏投放方式,为品牌提供更优质的营销解决方案。目前,悠易互通已经成功为汽车、快消、3C等多个行业提供了定制解决方案,并服务了包括戴森、联合利华、丰田、Tiffany、希尔顿、美孚、苏泊尔、达能等超千家国内外知名企业。Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs. Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS now upgraded into intelligent media management platform YOYI PlusX, customer data management platform YOYI DataBank and automatic consumer communication platform YOYI Hub. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. http://www.yoyi.com.cn -
The Trade Desk 是一间为广告买家提供全渠道程序化广告(Programmatic Advertising)购买服务的广告科技公司。
广告买家可透过我们的自助服务云端平台更轻松有效地规划、购买、管理和优化数字广告活动。我们为广告买家提供他们所需的数据驱动洞察,以便在各种设备,渠道和广告格式中定向合适的受众群体 — 包括展示广告,视频广告,音频广告原生广告,社交广告和智能大屏广告(Connected TV, CTV)。
我们与全球领先的数据公司、广告资源公司和媒体合作,确保广告有最大的覆盖范围和决策功能。同时,企业合作伙伴也能够透过应用程序接口(Application Programming Interface, API)开发自订功能。The Trade Desk 由实时竞价(Real-time Bidding, RTB)广告技术的先驱者 Jeff Green 与 Dave Pickles 于2009年创立,2016年于美国纳斯达克股票交易所上市,总部位于美国加州文图拉,并在北美洲,欧洲和亚洲各地设有办公室。Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns. https://www.thetradedesk.com/cn -
北京尘锋信息技术有限公司是国内领先的私域流量运营技术及行业解决方案供应商,致力于以技术驱动私域营销增长变革。尘锋信息依托其核心产品尘锋SCRM,利用人工智能、大数据技术,通过数字化的手段,重构存量时代的数字营销模式,赋予众多品牌方私域运营的新型增长方式。
尘锋信息正积极构建行业生态,助力企业私域运营转型,布局银行 、证券 、保险、 教育、 房地产、零售 、医美等领域。同时,尘锋信息正积极构建私域流量运营的专业研究院-“Growth”,旨在携手各行业、高校及其他机构共同进行私域流量深度行业研究,持续为行业赋能。
Beijing Chenfeng Information Technology Co., Ltd. is a leading provider of private traffic operation technology and industry solutions in China, committed to driving the growth and change of private marketing with technology. With the help of its core product, Chenfeng SCRM , Chenfeng information uses artificial intelligence and big data technology to reconstruct the digital marketing model in the inventory era through digital means, and endows many brands with a new growth mode of private operation. Chenfeng Information is actively building the industry ecology, helping enterprises to transform their private operations, and laying out banking, securities, insurance, education, real estate, retail, medical beauty and other fields. At the same time, Chenfeng information is actively building a professional research institute of private traffic operation - "Growth", aiming to cooperate with various industries, universities and other institutions to conduct in-depth industry research of private traffic, and continue to empower the industry. www.dustess.com -
磁力引擎,快手商业化营销服务平台,通过快手独有的公域吸引力和私域吸附力,平等赋能每一个品牌,在这个共生的生态下,帮助品牌及商家找到客户,创造独特的商业价值。
2020年11月,磁力引擎品牌焕新,推出全新商业价值主张“让品牌更有吸引力”。Magnetic Engine is a leading content community and social platform globally. We believe each person is unique with his or her own strengths and needs. We believe engagement and interactions can create value. We constantly improve our content creation tools and services, to allow people to more easily record and share their lives as well as to express and unleash their talents.
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作为国内领先的营销平台,全新升级的腾讯广告汇聚腾讯公司全量的应用场景,拥有核心商业数据、营销技术与专业服务能力。腾讯广告致力于高效的营销解决方案,构建品牌与用户的美好连接,提供涵盖品牌、促销、零售等线上线下融通的一体化数字化营销方案,助力广告主高效实现商业增长。
Tencent Marketing Solution is a leading marketing platform in China providing core business data, marketing technology and excellent services across Tencent’s full range of application scenarios. Tencent Marketing Solution delivers digital marketing solutions that are fully integrated, combining online and offline for brand campaigns, sales promotions and retail needs. Tencent Marketing Solution is committed to providing effective marketing solutions to better connect brands and customers, helping brands achieve smart growth.
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GrowingIO 是国内领先的一站式数据增长引擎整体方案服务商,以数据智能分析为核心,通过构建客户数据平台,打造增长营销闭环,帮助企业提升数据驱动能力,赋能商业决策、实现业务增长。
GrowingIO 专注于零售、电商、保险、酒旅航司、教育、内容社区等行业,成立以来,服务1500家企业级客户,获得纪梵希、百事、安踏、喜茶、汉光百货、广汽蔚来、招商仁和人寿、东方航空、滴滴、新东方等客户的青睐。
GrowingIO is a leading one-stop growth solution & service provider powered by data and state-of-the-art CDP technology. Focusing on analytics and AI, GrowingIO offers an end-to-end marketing solution to help clients on data-driven marketing, customer operation, and business growth. GrowingIO specializes in retail, e-commerce, insurance, airlines, education, content communities and other industries. With customers’ trust, GrowingIO has served thousands of the World's Top Enterprises such as Givenchy, Pepsi, ANTA, HeyTea, Hanguang Department Store, HYCAN, China Merchants Life Insurance, China Eastern Airlines, Didi, and New Oriental Education & Technology Group. https://www.growingio.com -
小红书由毛文超和瞿芳于2013年在上海创立。小红书以“Inspire Lives分享和发现世界的精彩”为使命,用户可以通过短视频、图文等形式记录生活点滴,分享生活方式,并基于兴趣形成互动。2018年6月1日,小红书完成了超过3亿美元的新一轮融资,估值超过30亿美元。截至到2019年10月,小红书月活跃用户数已经过亿,其中70%用户是90后,并持续快速增长。凭借真实、向上、多元的社区氛围,小红书已成为年轻人不可替代的生活方式平台和消费决策入口。
Founded in 2013 by Charlwin MAO and Miranda QU in Shanghai, Xiaohongshu bears a mission of “Inspire Lives”. Users can record their daily life and share their lifestyles through short videos and posts. Besides, user interactions based on mutual interest are encouraged and facilitated.
On June 1, 2018, Xiaohongshu completed Series D round funding of more than USD 300 million at a valuation of over USD 3 billion. Xiaohongshu has garnered over 100 million monthly active users as of October 2019, 70% of which are born after 1990, showing a sign of growing momentum.
Providing an authentic, positive and diversified community vibe, Xiaohongshu has become an irreplaceable platform for Chinese young people to get inspirations for lifestyle and consumption decision-making.
https://www.xiaohongshu.com -
一面隶属于艾盛集团,是一家领先的人工智能(AI)商业数据分析解决方案提供商,致力于释放数据价值,通过数据和人工智能技术协助客户制定更智能的决策。公司具备先进分析工具和技术能力,包括可转化来自线下、电商和社交媒体渠道的海量数据的人工智能,提供一系列便捷可执行的解决方案,包括市场描绘、定位与规划、参与与交付、绩效追踪等,为客户提供关于商业战略、产品开发、市场营销与销售、数字商务运营方面的洞察和建议。
Yimian by Ascential is a leading AI-powered commercial data analytics solutions provider devoted to unleashing the value of data, enabling smarter decisions for clients through data and AI technology.
Empowered by advanced analytics and leading technology capabilities, including AI that transforms mega-data sourced from digital commerce channels, our readily actionable suite of solutions – including Market Portraying, Positioning & Proposition, Engagement & Delivery, Performance Tracking – provides real-time accurate insights and advice on business strategy, product development, marketing & sales, digital commerce operation.
https://www.yimian.com.cn/ -
多准(DZ)是一家领先的大数据商业分析解决方案服务商,近期被艾盛集团(Ascential plc, (LSE: ASCL.L))收购。公司致力于整合电商和消费者数据,为企业提供商业决策咨询和企业消费者数据中台产品,并提供运营实施服务及解决方案,主要覆盖快消品、服饰、运动、母婴、美妆、3C数码等超过100家海外知名品牌企业。
DZ is a leading domestic big data marketing strategy platform and integrated e-commerce digital marketing solutions provider, recently acquired by Ascential plc (LSE: ASCL.L). Under Chen’s leadership, the company is committed to seamless e-commerce and consumer data integration, providing enterprises with business consultation and Customer data platform. DZ offers solutions for clients in FMCG, apparel, sports, maternity & child, beauty and digital industries, covering more than 100 international brands. https://www.duozhun.cc/ -
作为一家全球专业化信息公司,艾盛集团(伦敦证券交易代码:ASCL.L)提供全链路的商业信息、数据和洞察,助力企业驱动数字经济的发展。我们多元化的解决方案涵盖了消费者洞察、产品设计、市场营销及销售这些业务的核心领域,旗下品牌包括一面数据、戛纳创意节、Edge by Ascential电商监测、WARC营销智囊库、WGSN趋势预测等,帮助全球最具雄心的企业公司了解当下和未来世界发展趋势并采取相应行动。
As a specialist global information company, Ascential(LSE: ASCL.L) provides a path-to-purchase information lifecycle that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of consumer insight & product design, marketing and sales.
Our product brands include Cannes Lions, Yimian, Edge by Ascential, WARC, WGSN, and more. In an increasingly complex, digitally-driven world, we help the world’s most ambitious businesses understand what’s important and how to act on it – today, and in the future.
https://www.ascential.com.cn/ -
小米营销在小米集团“手机×AIoT”战略的指导下,以OTT、AI、IoT为营销策略,为消费者提供了超出预期的价值,小米也因此快速成长为国民智能生活的推动者。
“小米营销”是小米公司推出的商业化智能营销平台,致力于为广大品牌主提供智能化移动营销解决方案。小米营销以小米品牌为轴心,以AI+IoT+OTT(AIoTT)为工具打通生态核心资源。这种策略能够助力品牌主高效触达优质用户,赋能品牌主产品卖点,为品牌主匹配精准渠道,进而最大化释放品牌能力创新营销。我们为品牌主提供持续影响消费者心智的品效合一的智能化广告服务,极大提升了营销的精准性、延展性和智能性。
小米营销自2014年成立以来,服务超过5000家KA客户,先后获得“十大综合实力营销服务平台”、“最受CMO喜爱的OTT营销平台”、“年度优秀AI平台”等荣誉,也金投赏、艾菲奖等多个营销赛事中获得百余个奖项。小米营销始终致力于为客户提供更优质、更具创新力的营销解决方案。
Under the guidance of the Xiaomi Group’s "smartphone×AIoT" strategy , Xiaomi Marketing takes OTT, AI and IoT as its marketing strategies, providing clients with the value which is highly beyond expectations. Therefore, Xiaomi has rapidly grown into a promoter of national intelligent life. "Xiaomi Marketing" is a commercial intelligent marketing platform launched by Xiaomi, committed to providing intelligent mobile marketing solutions for various brand owners. Xiaomi marketing regards MI brand as an axis, using‘AI+IoT+OTT’ as an available tool to access the core ecological resources. This strategy can help brand owners effectively reach quality users, enabling its brand’s main selling points and matching precise channels them so as to maximally release the brand’s innovative marketing potential. We provide brand owners with intelligent advertising services combining quality and effect that continue to influence the consumers’ minds, greatly improving the precision, extensibility and intelligence of marketing. Since its establishment in 2014, Xiaomi Marketing has served more than 5,000 key accounts and won honors such as "Top Ten Comprehensive Strength Marketing Service Platform", "Most Popular OTT Marketing Platform of CMO", "Excellent AI Platform of the Year". Meanwhile, we also won more than 100 awards in many marketing competitions such as ROI Festival and Effie Award. Xiaomi marketing has always been committed to providing our customers with better quality, more innovative marketing solutions. http://e.mi.com/ -
OPPO 品牌注册于2001年,2004年公司正式成立。目前 OPPO 的业务遍及40多个国家各地区,拥有超过40万个销售网点。作为一家软硬服一体化的科技公司,OPPO 致力于打造万物互融时代的多智能终端及服务,为人们创造美好生活。
依托于 OPPO 的终端媒体优势,OPPO 营销为客户提供一站式融合营销服务。提供应用商店、浏览器、游戏等多元推广资源,覆盖乐划锁屏、智能短信、快应用等系统原生场景,贯穿消费者旅程,实现精准触达,并通过融合营销战略为客户带来 FAST 商业增长。The OPPO brand was registered in 2001, and the company was established in 2004. OPPO’s business is now in over 40 countries and territories, with over 400,000 sales outlets. As a technology company with both software and hardware offerings, OPPO is dedicated to smart services for the hyperconnected age, bringing better quality of life to more people. With its terminal network and media advantages, OPPO marketing offers its clients integrated one-stop marketing services, with app stores, browsers, games and other various resources, that are integrated to lockscreens, text messages, fast apps and other organic settings – facilitating precise reach across touchpoints in the consumer journey, and rapid business growth with integrated marketing strategies. https://e.oppomobile.com/ -
知乎,中文互联网综合性社区平台。自 2010 年成立以来,知乎凭借认真、专业、友善的社区氛围,独特的产品机制,以及结构化、易获得的优质内容,聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群,已成为综合性、全品类,在诸多领域具有关键影响力的社区平台,构建起了以广告和会员为主的商业模式。
截至 2019 年 1 月,知乎已拥有超过 2.2 亿用户,共产出 1.3 亿个回答。知乎的用户结构也发生了大幅变化,大量二三线城市的用户在知乎进行讨论、分享和交流。
Zhihu is an integrated internet community-based platform for Chinese users. Ever since its founding in 2010, Zhihu has gathered the most creative people in internet technology, business, film, fashion, culture, and other fields in the Chinese speaking world. This was possible thanks to its serious, professional, and friendly social atmosphere, as well as its unique product offerings, and its structured, high quality, and easy to obtain content. It has become the most influential community-based platform for all types of content in many fields. It has an advertising and membership business model.
As of January 2019, Zhihu already had over 220 million users who collectively contributed to 130 million responses. Zhihu’s user base has changed greatly over the years, with a large number of users from second and third tier cities who use Zhihu to discuss, share, and communicate.
http://www.zhihu.com -
北京泛为信息科技有限公司(简称:泛为科技),中国领先的移动营销全链路技术服务商,拥有程序化营销、营销SaaS服务、媒体商业化三大主营业务,通过AI技术及自有大数据平台,结合对市场痛点的挖掘,为广告主、媒体方、代理商等营销链路上的各个生态玩家提供高效有价值的营销解决方案。
Beijing Fancy information Technology Ltd is China's leading mobile marketing full-link technology service provider. It has three main businesses: programmatic marketing, marketing SaaS services, and media commercialization. It uses AI technology and its own big data platform, combined with the mining of market pain points. Advertisers, media parties, agencies and other ecological players on the marketing link provide efficient and valuable marketing solutions. http://www.fancydigital.com.cn -
网易是中国领先的互联网技术公司,网易传媒隶属于网易集团,旗下涵盖行业领先的新闻门户业务以及移动资讯平台业务,集中运营网易门户、网易新闻客户端、网易公开课等核心内容产品。
网易传媒在内容资讯业务方面始终保持市场领先地位。网易新闻融合资讯平台及品质原创内容策划为一体,全天候24小时报道新闻热点及突发事件,信息触角遍布全球,重大报道从未缺席;有深度、有温度的原创报道,以及有趣有料的网易跟贴,更是赢得行业和用户的认可。2011年初,网易新闻客户端上线,受众知名度、行业口碑、下载量、用户粘性等核心指标一直位居行业前列。
NetEase, Inc. (“NetEase”), as a leading internet technology company based in China, is dedicated to providing premium online services centered around innovative and diverse content, community, communication and commerce. NetEase develops and operates some of China’s most popular mobile and PC games. NetEase’s other innovative service offerings include the intelligent learning services of its majority-controlled subsidiary, Youdao; music streaming through its leading NetEase Cloud Music business; and its private label e-commerce platform, Yanxuan. http://www.163.com -
友盟+,以“数据智能,驱动业务增长”为使命,基于卓越的技术与算法能力,结合实时更新的全域数据资源,覆盖191个行业分类、输出300+应用或行业的分析指标,通过AI赋能的一站式互联网数据产品与服务体系,帮助企业实现深度用户洞察、实时业务决策和持续业务增长。截至2020年6月已累计为200万移动应用和890万家网站提供十年的专业数据服务。典型客户包括:中国移动、CCTV、人民日报客户端、今日头条、飞常准、喜马拉雅、唱吧、美拍、斗鱼、智慧树等。
Umeng+, a Chinese leading big data company with the mission of "data intelligence, driving business growth", provides professional universal big data service. It has established excellent technology and algorithm capabilities, combined with real-time updated data resources, covering 191 industry categories, outputs 300+ application or industry analysis indicators.
Umeng+ has successfully helped Clients to drive business growth by providing one-stop Internet data product & service system.As of June 2020, it has provided professional data services for 2 million mobile applications and 8.9 million websites for 10 years.
Umeng+ has a variety of well-known Clients, includeing China Mobile, CCTV, People's Daily App, Bytedance, etc.
http://www.umeng.com -
巨量引擎是字节跳动旗下综合的数字化营销服务平台,致力于让不分体量、地域的企业及个体,都能通过数字化技术激发创造、驱动生意,实现商业的可持续增长。
官网:
https://www.oceanengine.com/Ocean Engine is a comprehensive digital marketing platform developed by ByteDance that provides services to businesses of all sizes, in various regions, to inspire creativity, drive business, and sustain growth. https://www.oceanengine.com/ -
以华为终端高价值用户的体验为初心,打通华为1+8+N全场景生态布局下的媒介流量,为用户带来高品质的营销体验。
HUAWEI Ads endows your ads with premium attributes, and delivers them to Huawei device users with seamless precision – for maximum effect! https://ads.huawei.com -
安客诚是一家提供全域智能营销解决方案的公司,通过多维度分析完成从人群洞察到激活的闭环,助力企业主通过个性化沟通、精准投放等良好客户营销体验实现营销目标。主要为企业提供咨询规划:以品牌业务特点为起点,以业绩增长为目标,帮助品牌进行触点数字化升级改造、会员忠诚度体系设计、全域客户运营策略设计优化、用户标签体系设计和数字化基础设施建设规划;产品规划和实施:数据中台搭建、CRM/SCRM系统,整合多方数据,连接线上、线下触点,深入挖掘数据潜在价值,提升品牌的数字化基础能力,以适应不断变化的业务需求。运营服务:以数据驱动的全域会员运营服务,涵盖电商、线下、Social等全域会员营销方案及执行,为客户业务保驾护航。服务的客户跨美妆、家清、食品、服饰、健康、3C等知名大快消零售行业。
Acxiom is a globally renowned data-driven omni-channel solution company, helping brands achieve marketing objectives like personalized communication, precise targeting, optimized consumer journey experience through multi-dimensional closed-loop analysis. We provide strategic consulting services: empower brands with digital marketing upgrade, membership loyalty design, cross-channel consumer operation strategy build-up & optimization, as well as tagging system. Customized product and service like end-to-end data solution, marketing automation, CDP, CRM&SCRM, AI solution for enterprises; Operation service including E-commerce, social and offline CRM operation, loyalty program and campaign planning and execution. We enable people-based marketing to connect technology and data to drive better customer experiences and higher ROI for business. Our partners cover health & beauty, food, luxury brands, personal care & cleansing, clothing, 3C industries. http://www.acxiom.com.cn -
创略科技是一家数据技术和AI公司,致力于差异化地为中大型B2C企业提供AI驱动的客户数据技术解决方案,助力企业优化与客户数据相关的应用场景,包括客户洞察、个性化营销、客户生命周期价值管理、客户体验提升等。创略科技服务上百家大中型国内外公司,覆盖零售、汽车、金融、旅游、教育培训等行业。
APEX Technologies is a customer data technology and AI company headquartered in Shanghai with offices in Beijing, Shenzhen, Hong Kong and Silicon Valley. We combine cutting-edge big data and AI to tackle problems in areas of marketing, personalization, and customer analytics. We have served 300+ mid to large global and China enterprises in sectors of retail, automotive & mobility, travel, finance and ecommerce.
http://www.chinapex.com.cn -
明略科技是领先的全球企业级数据分析和组织智能服务平台,致力于通过大数据分析挖掘和认知智能技术,推动知识和管理复杂度高的大中型企业进行数字化转型。
明略科技的数据中台帮助企业采集和集成多源异构数据,整合大数据、物联网、知识图谱和多模态人工智能技术,将正确的数据推送给决策者,提高组织内营销和运营的透明、安全、稳定。
同时,明略科技企业智能决策平台,通过连接企业中的人与机器,不断积累组织知识资产并将其程序化,最终实现具有分析决策能力的高阶人工智能应用,让组织内部高效运转,实现人机同行的美好世界。
As a leading global data analysis and organization smart service platform, Mininglamp Technology facilitates digital transformations of medium- and large-sized companies with expert knowledge and management systems using smart technologies in data analysis and mining. Helping companies collect and integrate multi-source isomerous data, IoT, knowledge mapping, and multi-mode AI technology helps Mininglamp deliver accurate data to decision-makers to enhance transparency and safety of marketing and operation activities. The decision-making platform at Mininglamp, based on man-machine cooperation, continuously accumulates and updates organizational knowledge to generate high-level AI applications with analysis & decision-making capabilities to enable organizational efficiency and harmonious man-machine development. https://www.mininglamp.com/ -
分众传媒诞生于2003年,创建了电梯媒体广告模式,2005年成为首家在美国纳斯达克上市的中国广告传媒股,并于2007年入选纳斯达克100指数。2015年分众传媒回归A股,市值破千亿,成为中国传媒第一股。分众传媒营收超百亿关键在于,抓住了【电梯】这个核心场景。电梯是城市的基础设施,电梯这个日常的生活场景代表着四个词:主流人群、必经、高频、低干扰,而这四个词正是今天引爆品牌的核心稀缺资源。今天4亿城市人口,每天3亿看分众。分众电梯媒体,覆盖230多个城市,超过260万个电梯终端,被评为【中国广告最具品牌引爆力媒体】。
Focus Media is the largest offline advertising solution provider in China. Founded in 2003 as a pioneer of inner-building advertising company globally, Focus Media is China’s largest elevator and cinema media group. Its IPO in 2005 on NASDAQ was the first among Chinese advertising company. In 2007, it was included in the NASDAQ 100 Index. In 2015, Focus Media returned to the China A-share market.
As the undisputable leader in offline advertising industry, Focus Media owes its impressive RMB 10+ billion results to the pivotal use case of “elevator”. Elevators are the part-and-parcel of urban infrastructure and everyday life. It addresses the mass population passing through elevators with high frequency and low distraction. This makes elevator media the favorite resources for advertising success today. Focus Media covers 300 out of the 400 million Chinese urban residents every day. Focus’ elevator campaigns generate 500+ million impressions per day across 200+ cities, making it the preferred advertising platform in China to boost brand awareness.
https://www.focusmedia.cn/ -
意略明创立于2007年,已从一家以洞察为驱动的战略咨询公司,发展成为以数据赋能为核心,提供营销咨询和解决方案的国际化集团。
意略明的优势在于对数据的独到见解。我们坚信,不同维度的数据,经过适当分析,能够为企业提供启示及洞察,并据此制定具备市场竞争力的商业战略,保障高效的落地执行。从成长蓝图的规划到超级品牌的定位,从产品和商业模式的创新到通过数据赋能来提升营销的投资回报率,从匠心独具的创意营销到基于算法的媒体投放,意略明独特的营销理念和领先的营销方案为众多国内外客户带来巨大的商业价值及影响。
随着业务范围的不断延伸,如今意略明已经成功构建了一系列针对不同行业客户、解决不同商业问题的专业团队,致力于帮助客户实现持续不断的创新、增长和商业成功。我们为客户提供全链路的解决方案,以数据赋能引领营销之变革。Founded in 2007 as an insight-driven marketing consulting firm, Illuminera has evolved into a premier data-empowered marketing consulting and solutions group with global presence.
Illuminera’s unique strength lies in the deep belief that data of all dimensions, if analyzed properly, can lead to revealing insight which in turn illuminates powerful business strategies and ensure highly effective executions. From developing growth roadmaps to positioning mega brands, from innovating new products and business models to elevating marketing ROI with data empowerment, from telling powerful creative stories to using algorithms to guide media placement, time and again our unique philosophies and methodologies deliver substantial business impact.
Today Illuminera has expanded into a collection of boutiques each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win. Combined together, our boutiques provide integrated end-to-end marketing solutions and lead the data-empowered marketing revolution.
http://www.illuminera.com/ -
233成立于2017年9月,为品牌提供品效合一的私域运营解决方案。
近80位来自知名4A广告集团与电商平台的小伙伴凭借丰富的营销经验、长期的私域运营经验与强大的技术产品开发能力,为品牌提供企微私域生态运营、私域管理系统及私域带货三大私域整体解决方案。
233Digital was founded in September 2017, Social Thinking is our core business mindset to provide business value services for brands in China. We had 80+ team members who were mostly from top 4A firms and e-commerce platforms in the industry. Our company had many successful project experiences accumulated in social, e-commerce, new-retail and other marketing fields over the years, and we focused on offering integrated business solutions in social Marketing & social eCommerce. http://233digi.com/ -
利欧数字初创于2014年,秉承着“担当、敏捷、协同、开放”的企业价值观,致力于成为可持续发展的行业领跑者。利欧数字隶属于中国A股上市企业:利欧股份(002131)。总部位于上海,并在北京、深圳、广州、南京、重庆等多地设有分支机构,旗下汇聚了聚胜万合、琥珀传播、氩氪互动、利欧万圣、微创时代、智趣广告六家全资子公司,及世纪鲲鹏、碧橙电商等数家投资公司,汇集了业内1500位优秀人才。五年的发展历程,利欧数字已成长为一家营收超150亿的数字营销集团。
Founded in 2014, LEO Digital Network (LDN) has corporate value of ‘Responsible Eagle Synergetic Open’. LDN is affiliated to China’s A-share listed company LEO Group (SZSE: 002131), dedicated to becoming a sustainable pioneer in the industry. LDN is headquartered in Shanghai, with offices in Beijing, Shenzhen, Guangzhou, Nanjing, Chongqing, comprising six wholly owned agencies as MediaV, Amber Communications, Arke Group, LDN Wansheng, MIAGE and Zhiqu AD and multiple acquisitions, bringing together over 1500 professionals from various backgrounds. In only 5 years, LDN has grown into a digital marketing group with revenues exceeding RMB 150 billion. http://www.leo.cn/ -
百度,拥有强大互联网基础的领先AI公司。
百度营销是百度集团旗下的营销品牌,以科技、数据、内容、创新为核心,依托百度数据、智能技术及移动生态能力,打通全链营销,为合作伙伴提供具有交易闭环能力的营销服务。
Baidu is a leading AI company with a strong Internet foundation. Baidu Marketing is a marketing brand under the Baidu Group, with technology, data, content, and innovation as the core, relying on Baidu data, smart technology and mobile ecological capabilities to open up full-chain marketing, and provide partners with marketing services with closed-loop trading capabilities. http://yingxiao.baidu.com -
零一裂变(深圳)科技有限公司成立于2017年8月,现有团队成员100+人,专注为客户提供微信生态中系统化的用户裂变增长解决方案,打造产品化规模化、可复用的低成本用户增长模型,为垂直行业赋能、服务500+头部企业,如腾讯、京东金融、滴滴、中信集团、宝洁、华为荣耀、三联生活周刊、太平保险、网易云课堂、喜马拉雅、知乎等。
合作伙伴Partner
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微博作为中国领先的社交平台,截止2020年12月,微博月活跃用户已超过5.21亿,并且活跃用户正在飞速的年轻化,其中90后和00后的用户占比接已近80%,微博从消费、美食、运动等各方面渗透到年轻人的生活,成为年轻人的一种生活方式。
微博经过持续的商业化调整与升级,在品牌客户,整合内容,品效合一的营销能力上,不断实现新突破,帮助企业实现商业化高速增长。在新的市场环境中,充分把握品牌机会,通过差异化的社交广告产品和持续优化的广告竞价体系,被市场上的广告主所认可,成为商业中不可缺少的合作伙伴。
Weibo is one of the leading social platforms in China. By December 2020, the number of monthly active users on Weibo has exceeded 521 million. Meanwhile, this user group is rapidly getting younger. Among which, the post-90s and post-00s users are nearly 80%. Weibo has penetrated into young people’s lives from different aspects such as consumption, food, sports, etc., and it has become a way of life for them. After continuous commercial adjustments and upgrades, Weibo continuously achieve new breakthroughs in brand customers, integrated content, and quality & efficiency integration to assist companies achieve rapid commercial growth. In the new market environment, Weibo fully grasps brand opportunities, gets recognized by advertisers in the industry, and becomes an indispensable business partner through differentiated social advertising products and continuously optimized advertising bidding system. www.weibo.com -
整合旗下综合门户凤凰网(https://www.ifeng.com)、手机凤凰网(https://i.ifeng.com)及移动客户端、凤凰视频(https://v.ifeng.com)三大平台
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数英DIGITALING是一个汇聚能量和发散能量的互动媒体平台。自2007年初创至今,我们已为无数的个人和企业提供资讯和专业服务。
这里集结了来自营销、新媒体、电商、互联网及无线互联网等数字领域人才的智慧结晶。
我们的使命是整合数字业界信息,受益于访问者。
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第一财经商业数据中心(CBNData)成立于2015年,是由第一财经和阿里巴巴共同发起成立的国内领先的消费大数据研究机构、数据传播服务商和金融资讯运营服务商。
依托阿里巴巴和第一财经的优势资源,CBNData以科技为驱动,以场景为延展,面向市场全面输出数据服务、内容服务、整合营销服务、MCN整合运营服务四大核心能力。
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胖鲸成立于2013年,致力于为品牌企业在数字时代变革中的营销创新提供启发与线索。胖鲸为品牌企业、营销创新服务机构与媒体平台提供媒体报道、品牌公关、会议组织、会员服务、策略咨询工作坊、企业培训等业务。
创立至今,胖鲸坚持与行业领先品牌、媒体平台与营销创新服务机构紧密合作,敏锐探知营销趋势变化、深入洞察品牌主营销挑战,通过提供专业内容、优质行业中高层人脉、丰富多样的行业活动,胖鲸逐渐成为营销领域最受品牌企业及营销专业人士关注媒体平台。
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我们是全球领先的旅游商业和科技媒体,致力于以独立的新闻态度,关注和报道影响旅游业发展的新事件、新趋势、新模式和新科技。
环球旅讯创立于2006年,一个中国在线旅游业发展风起云涌的时代。经过15年的发展,环球旅讯的业务如今已覆盖了资讯、会议、展览、营销服务等领域,并在不断延伸:
环球旅讯与全球著名的旅游展ITB Berlin成立了合资公司,联合主办的ITB China已经得到了业界的高度认可,成为了中国领先的出境旅游交易平台,并在逐步进入入境游和国内游领域。
环球旅讯将深度介入旅游科技和数字营销领域,为旅游业和专业服务公司打造沟通和合作的平台。
环球旅讯的英文网站ChinaTravelNews.com已经成为全球业界了解中国旅游业动态和趋势的重要窗口。
走过了15年的环球旅讯,将继续专注于媒体、会议、展览、营销服务及其他企业增值服务等领域,深度连接企业与企业、人与人的需求,影响行业的力量,我们的未来才刚刚开启!
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美通社通过其多渠道发布网络、受众情报、定向、评估及信息披露和投资者传播服务,帮助企业和组织与媒体、消费者、决策者、投资者及普通大众进行充分、及时的动态对话,从而为塑造品牌、打响知名度、影响公共政策、推动销售和筹集资本提供支持。美通社隶属于美速通商务咨询(上海)有限公司。
美通社在1954年开创了企业新闻稿发布行业的先河,通过分布在南北美洲、欧洲、亚洲和中东16个国家和地区的无与伦比的办事处网络,借助与全球领先新闻机构之间的独特关系,用40多种语言将客户与170多个国家的受众联系起来。全球4万多家公司、组织和政府机构都在使用美通社的服务,其中包括50%以上的财富500强企业。
PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.
Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a Cision company.
https://www.prnasia.com/ -
天极网致力于有价值的科技原创内容产出及持续的产品创新,以年轻化、时尚化、移动化、开放化作为发展方向。同时依托强势内容资源,打造自媒体矩阵,以精品原创及多元风格适应不同用户需求,全面拓展分发渠道,建立更为广泛的传播平台。
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SocialBeta 成立于 2008 年,是国内最早关注社会化媒体及其商业应用的内容平台,自成立以来,一直致力于报道品牌在数字世界的营销资讯、营销案例、营销趋势及各大品牌的营销最佳实践,为品牌主、广告代理公司及广大从业者提供学习和交流机会,共同探索品牌和消费者的沟通之道。
SocialBeta 旗下拥有国内第一家专注数字营销行业的人才招聘平台独角招聘,和关注品牌广告片领域的内容厂牌@品牌制片厂。
SocialBeta is the leading digital media in China focusing on digital, social media, marketing innovation and creativity.
They cover top marketing and ad news, case studies and resources related to publishing, agency, brand and digital platform.
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关于胡润百富(Hurun Report)
向上向善
胡润百富作为新型全媒体集团,旗下拥有调研与咨询、媒体与活动、金融与投资三大板块。拥有最具规模的中国高净值人群在线活数据,引领由富及贵的格调,为高端品牌提供调研与咨询服务。
调研与咨询:胡润研究院已经成为全球最权威的中国高净值人群研究机构,紧密联系客户与目标消费群,为客户提供直通车。1999年,胡润在中国打造第一张《胡润百富榜》,已连续21年发布。2012年,创制《胡润全球富豪榜》,已连续9年发布。此外,还首创了数个权威性榜单,如:《胡润慈善榜》、《胡润艺术榜》、《胡润品牌榜》和《胡润财富报告》等。胡润百富还长期追踪记录高端人群的变化,携手泰康发布《中国高净值人群医养白皮书》,携手民生银行发布《中国超高净值人群需求调研报告》,携手兴业银行发布《中国高净值人群心灵投资白皮书》、《另类投资白皮书》和《消费需求白皮书》,携手中信银行发布《中国企业家家族传承白皮书》、《中国高净值人群财富管理需求白皮书》、《出国需求与趋势白皮书》和《海外教育特别报告》,携手汇加移民发布《中国投资移民白皮书》,与民生金融租赁发布《中国公务机行业特别报告》,与星河湾发布《第一居所趋势白皮书》,与易界DealGlobe发布《中国企业跨境并购特别报告》,与海银财富发布《财富传承密码特别报告》,与MEC尚扬媒介发布《中国高净值人群情谊往来白皮书》,与中航健康时尚集团发布《中国高净值人群健康指数白皮书》,与招商银行信用卡发布《中国80后财富新贵生活方式报告》,与平安好医生发布《中国好医生榜》,与余彭年慈善基金会发布《中国高净值人群公益行为白皮书》等。此外还有《至尚优品—中国千万富豪品牌倾向报告》、《中国奢华旅游白皮书》、《中国高净值人群威士忌消费研究白皮书》、《中国豪华车品牌特性研究白皮书》和《中国高净值人群养生白皮书》等等。
媒体与活动:胡润百富的媒体传播高达每月2亿人次,媒体浏览量每月达100万人次,拥有在同行业顶尖的新媒体和极具影响力的全媒体平台,鲜活实用讲述创富秘籍、互动体验奢华时尚。胡润百富每年都会定向举办数十场高端活动,每年吸引超过十万高净值人群参与,精准强势地影响有影响力的意见领袖圈层。胡润百富还有至尚优品颁奖盛典、胡润慈善榜、胡润艺术榜、创时代、原创文学IP价值榜、名校之夜以及胡润海外行等一系列丰富高端的活动。
金融与投资:胡润百富的投资取得了斐然的成绩,至今已拥有20余家子公司,胡润百学体现了胡润百富对教育的重视,至今已出版过多个国家的世界顶尖学校指南。2008年胡润马道成立,之后多年支持华天参加奥运马术;2016年,胡润马道成立了胡润英国马主会,并购买了首匹战马。胡润光谷是设计、地产、金融跨产业资源整合运营平台。胡润光谷和胡润艺术荟鼓励企业家成为收藏家,并计划在十年内推出500个具有发展潜力的艺术家。金港胡润承办高端古典汽车集结赛,以竞赛、文化体验、高端活动、品牌推广、嘉年华和公益行的多样化形式交叉展开,为参加者及合作伙伴抓紧中国“一带一路”中南线的发展机遇。德爵胡润致力于用全球最顶级的面料与工艺为高净值商务人群提供全手工量体定制体验,为企业营造良好形象。21世纪百富学院由胡润担任院长,聚焦中国民营企业产业升级及转型成长,以百富榜企业家导师制、全程实战互动为特色,传承商业领袖智慧,汇聚全球商业资源,旨在打造国际化实战商学院。
总部位于上海的胡润百富,在伦敦、洛杉矶、孟买均设有分支机构,为各国企业家搭建交流平台。自2012年起,发布了《胡润印度富豪榜》,《胡润印度慈善榜》,以及“最受尊敬的印度企业家”等等。
更多信息,请浏览胡润百富网站http://www.hurun.net,关注胡润百富官方微信HurunReport和微博。
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上海市东方世纪消费品发展促进中心(简称“东方快消品中心”)是上海市经济和信息化委员会主管、上海市民政局登记成立的民非单位。
东方快消品中心的宗旨是促进上海及周边地区消费品产业的持续健康发展, 被相关职能部门授予“民生消费品自主品牌增值服务平台”、“中小企业信息服务机构”、“快消品流通领域诚信服务平台”、“创意+快消品公共服务平台”等,旗下的《快消品》全媒体至今已有20年历史。
东方快消品中心的定位是为政府和行业提供商机资讯、供应链对接撮合、品牌营销、零售及产业研究和诚信维权等“五位一体增值服务平台”。
东方快消品中心已成为长三角地区领先的快消品行业组织,拥有线下会员企业近2000家,线上高端经理人近170,000名。
Shanghai Oriental Century Consumer Goods Development & Promotion Center is in the charge of Shanghai Commission of Economy and Informatization. It is a civilian management unit which is registered by Shanghai Civil Affairs Bureau.
The center aims at promoting consumer goods industry of Shanghai and surrounding areas to develop continuously. It has been awarded value added service platform for self-owned brand of consumer goods for the people's livelihood, information service organization for small and medium-sized enterprises, integrity service platform in fast consumer goods circulation area, creativity+FMCG platform.
The center has published full-media named fmcgchina for twenty years. It provides “Five in One value-added service” for the government and the industry in the aspect of information, supply-chain, marketing, retail and industrial research, integrality & protection of rights. The center has become leading Fmcg Industry Association in the Yangtze River Delta region, its enterprises members are nearly 2,000 offline and have over 170,000 top managers online.
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成功营销,是财讯传媒集团下属垂直营销媒体平台,被誉为“中国营销媒体第一品牌”。
作为专业的ToB营销服务机构,成功营销拥有38万+优质订阅用户,通过提供营销热点日报、行业专题策划、定制公关活动、奖项传播包装、营销高阶课堂、走进企业、营销行业峰会等产品,为企业打造线上线下整合营销服务,以专业视角发掘品牌价值,传播企业形象。成功营销定位:发现营销价值 影响营销决策
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执牛耳传媒,90后资深营销媒体人乔云云于2015年在北京创立,中国主流的数字营销信息服务提供商。以“连接数字商业,赢在数字营销”为核心使命,着力构建专属于数字营销领域的商业信息服务平台。旗下全球数字商业营销媒体「执牛耳」(www.zhiniuer.net)定位为“数字营销技术邦·Digital Marketing Technology Space”,为全行业持续带来“更懂营销的科技商业报道”。研究&报道领域:创新的数字营销服务模式;先进的数字营销盈利策略;最佳表现的数字营销公司;最有价值的营销增长指南;最前沿的营销技术新动向;最有影响力的数字化品牌。
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道程广告(上海)有限公司成立于2011年,多年来以以客户品牌价值最大化为目标,以高品味创意和高品质的服务为国内外众多品牌提供品牌传播方案。
道程相信广告始于创意,胜于执行,因此长期以来勇于突破经典,通过TVC,病毒视频,事件营销,社会化营销等方式为品牌方寻找最佳展露方式,以升华独特品牌价值。
除了Idea,更让道程团队骄傲的是每个创意的完美落地。道程广告深耕于汽车汽配,高端家居,精密仪器,金融保险等行业,分别为欧普照明、NATUZZI、伊士曼化工、临港集团,蒂森克虏伯,太平洋保险,丝涟床垫,PPG大师漆等国内外知名品牌创造价值。
冠名合作伙伴Official Named Partner
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我们是全球领先的旅游商业和科技媒体,致力于以独立的新闻态度,关注和报道影响旅游业发展的新事件、新趋势、新模式和新科技。
环球旅讯创立于2006年,一个中国在线旅游业发展风起云涌的时代。经过15年的发展,环球旅讯的业务如今已覆盖了资讯、会议、展览、营销服务等领域,并在不断延伸:
环球旅讯与全球著名的旅游展ITB Berlin成立了合资公司,联合主办的ITB China已经得到了业界的高度认可,成为了中国领先的出境旅游交易平台,并在逐步进入入境游和国内游领域。
环球旅讯将深度介入旅游科技和数字营销领域,为旅游业和专业服务公司打造沟通和合作的平台。
环球旅讯的英文网站ChinaTravelNews.com已经成为全球业界了解中国旅游业动态和趋势的重要窗口。
走过了15年的环球旅讯,将继续专注于媒体、会议、展览、营销服务及其他企业增值服务等领域,深度连接企业与企业、人与人的需求,影响行业的力量,我们的未来才刚刚开启!
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美通社通过其多渠道发布网络、受众情报、定向、评估及信息披露和投资者传播服务,帮助企业和组织与媒体、消费者、决策者、投资者及普通大众进行充分、及时的动态对话,从而为塑造品牌、打响知名度、影响公共政策、推动销售和筹集资本提供支持。美通社隶属于美速通商务咨询(上海)有限公司。
美通社在1954年开创了企业新闻稿发布行业的先河,通过分布在南北美洲、欧洲、亚洲和中东16个国家和地区的无与伦比的办事处网络,借助与全球领先新闻机构之间的独特关系,用40多种语言将客户与170多个国家的受众联系起来。全球4万多家公司、组织和政府机构都在使用美通社的服务,其中包括50%以上的财富500强企业。
PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.
Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a Cision company.
https://www.prnasia.com/ -
道程广告(上海)有限公司成立于2011年,多年来以以客户品牌价值最大化为目标,以高品味创意和高品质的服务为国内外众多品牌提供品牌传播方案。
道程相信广告始于创意,胜于执行,因此长期以来勇于突破经典,通过TVC,病毒视频,事件营销,社会化营销等方式为品牌方寻找最佳展露方式,以升华独特品牌价值。
除了Idea,更让道程团队骄傲的是每个创意的完美落地。道程广告深耕于汽车汽配,高端家居,精密仪器,金融保险等行业,分别为欧普照明、NATUZZI、伊士曼化工、临港集团,蒂森克虏伯,太平洋保险,丝涟床垫,PPG大师漆等国内外知名品牌创造价值。
支持媒体Supporting Media
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微博作为中国领先的社交平台,截止2020年12月,微博月活跃用户已超过5.21亿,并且活跃用户正在飞速的年轻化,其中90后和00后的用户占比接已近80%,微博从消费、美食、运动等各方面渗透到年轻人的生活,成为年轻人的一种生活方式。
微博经过持续的商业化调整与升级,在品牌客户,整合内容,品效合一的营销能力上,不断实现新突破,帮助企业实现商业化高速增长。在新的市场环境中,充分把握品牌机会,通过差异化的社交广告产品和持续优化的广告竞价体系,被市场上的广告主所认可,成为商业中不可缺少的合作伙伴。
Weibo is one of the leading social platforms in China. By December 2020, the number of monthly active users on Weibo has exceeded 521 million. Meanwhile, this user group is rapidly getting younger. Among which, the post-90s and post-00s users are nearly 80%. Weibo has penetrated into young people’s lives from different aspects such as consumption, food, sports, etc., and it has become a way of life for them. After continuous commercial adjustments and upgrades, Weibo continuously achieve new breakthroughs in brand customers, integrated content, and quality & efficiency integration to assist companies achieve rapid commercial growth. In the new market environment, Weibo fully grasps brand opportunities, gets recognized by advertisers in the industry, and becomes an indispensable business partner through differentiated social advertising products and continuously optimized advertising bidding system. www.weibo.com -
数英DIGITALING是一个汇聚能量和发散能量的互动媒体平台。自2007年初创至今,我们已为无数的个人和企业提供资讯和专业服务。
这里集结了来自营销、新媒体、电商、互联网及无线互联网等数字领域人才的智慧结晶。
我们的使命是整合数字业界信息,受益于访问者。
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胖鲸成立于2013年,致力于为品牌企业在数字时代变革中的营销创新提供启发与线索。胖鲸为品牌企业、营销创新服务机构与媒体平台提供媒体报道、品牌公关、会议组织、会员服务、策略咨询工作坊、企业培训等业务。
创立至今,胖鲸坚持与行业领先品牌、媒体平台与营销创新服务机构紧密合作,敏锐探知营销趋势变化、深入洞察品牌主营销挑战,通过提供专业内容、优质行业中高层人脉、丰富多样的行业活动,胖鲸逐渐成为营销领域最受品牌企业及营销专业人士关注媒体平台。
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SocialBeta 成立于 2008 年,是国内最早关注社会化媒体及其商业应用的内容平台,自成立以来,一直致力于报道品牌在数字世界的营销资讯、营销案例、营销趋势及各大品牌的营销最佳实践,为品牌主、广告代理公司及广大从业者提供学习和交流机会,共同探索品牌和消费者的沟通之道。
SocialBeta 旗下拥有国内第一家专注数字营销行业的人才招聘平台独角招聘,和关注品牌广告片领域的内容厂牌@品牌制片厂。
SocialBeta is the leading digital media in China focusing on digital, social media, marketing innovation and creativity.
They cover top marketing and ad news, case studies and resources related to publishing, agency, brand and digital platform.
https://socialbeta.com/ -
关于胡润百富(Hurun Report)
向上向善
胡润百富作为新型全媒体集团,旗下拥有调研与咨询、媒体与活动、金融与投资三大板块。拥有最具规模的中国高净值人群在线活数据,引领由富及贵的格调,为高端品牌提供调研与咨询服务。
调研与咨询:胡润研究院已经成为全球最权威的中国高净值人群研究机构,紧密联系客户与目标消费群,为客户提供直通车。1999年,胡润在中国打造第一张《胡润百富榜》,已连续21年发布。2012年,创制《胡润全球富豪榜》,已连续9年发布。此外,还首创了数个权威性榜单,如:《胡润慈善榜》、《胡润艺术榜》、《胡润品牌榜》和《胡润财富报告》等。胡润百富还长期追踪记录高端人群的变化,携手泰康发布《中国高净值人群医养白皮书》,携手民生银行发布《中国超高净值人群需求调研报告》,携手兴业银行发布《中国高净值人群心灵投资白皮书》、《另类投资白皮书》和《消费需求白皮书》,携手中信银行发布《中国企业家家族传承白皮书》、《中国高净值人群财富管理需求白皮书》、《出国需求与趋势白皮书》和《海外教育特别报告》,携手汇加移民发布《中国投资移民白皮书》,与民生金融租赁发布《中国公务机行业特别报告》,与星河湾发布《第一居所趋势白皮书》,与易界DealGlobe发布《中国企业跨境并购特别报告》,与海银财富发布《财富传承密码特别报告》,与MEC尚扬媒介发布《中国高净值人群情谊往来白皮书》,与中航健康时尚集团发布《中国高净值人群健康指数白皮书》,与招商银行信用卡发布《中国80后财富新贵生活方式报告》,与平安好医生发布《中国好医生榜》,与余彭年慈善基金会发布《中国高净值人群公益行为白皮书》等。此外还有《至尚优品—中国千万富豪品牌倾向报告》、《中国奢华旅游白皮书》、《中国高净值人群威士忌消费研究白皮书》、《中国豪华车品牌特性研究白皮书》和《中国高净值人群养生白皮书》等等。
媒体与活动:胡润百富的媒体传播高达每月2亿人次,媒体浏览量每月达100万人次,拥有在同行业顶尖的新媒体和极具影响力的全媒体平台,鲜活实用讲述创富秘籍、互动体验奢华时尚。胡润百富每年都会定向举办数十场高端活动,每年吸引超过十万高净值人群参与,精准强势地影响有影响力的意见领袖圈层。胡润百富还有至尚优品颁奖盛典、胡润慈善榜、胡润艺术榜、创时代、原创文学IP价值榜、名校之夜以及胡润海外行等一系列丰富高端的活动。
金融与投资:胡润百富的投资取得了斐然的成绩,至今已拥有20余家子公司,胡润百学体现了胡润百富对教育的重视,至今已出版过多个国家的世界顶尖学校指南。2008年胡润马道成立,之后多年支持华天参加奥运马术;2016年,胡润马道成立了胡润英国马主会,并购买了首匹战马。胡润光谷是设计、地产、金融跨产业资源整合运营平台。胡润光谷和胡润艺术荟鼓励企业家成为收藏家,并计划在十年内推出500个具有发展潜力的艺术家。金港胡润承办高端古典汽车集结赛,以竞赛、文化体验、高端活动、品牌推广、嘉年华和公益行的多样化形式交叉展开,为参加者及合作伙伴抓紧中国“一带一路”中南线的发展机遇。德爵胡润致力于用全球最顶级的面料与工艺为高净值商务人群提供全手工量体定制体验,为企业营造良好形象。21世纪百富学院由胡润担任院长,聚焦中国民营企业产业升级及转型成长,以百富榜企业家导师制、全程实战互动为特色,传承商业领袖智慧,汇聚全球商业资源,旨在打造国际化实战商学院。
总部位于上海的胡润百富,在伦敦、洛杉矶、孟买均设有分支机构,为各国企业家搭建交流平台。自2012年起,发布了《胡润印度富豪榜》,《胡润印度慈善榜》,以及“最受尊敬的印度企业家”等等。
更多信息,请浏览胡润百富网站http://www.hurun.net,关注胡润百富官方微信HurunReport和微博。
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上海市东方世纪消费品发展促进中心(简称“东方快消品中心”)是上海市经济和信息化委员会主管、上海市民政局登记成立的民非单位。
东方快消品中心的宗旨是促进上海及周边地区消费品产业的持续健康发展, 被相关职能部门授予“民生消费品自主品牌增值服务平台”、“中小企业信息服务机构”、“快消品流通领域诚信服务平台”、“创意+快消品公共服务平台”等,旗下的《快消品》全媒体至今已有20年历史。
东方快消品中心的定位是为政府和行业提供商机资讯、供应链对接撮合、品牌营销、零售及产业研究和诚信维权等“五位一体增值服务平台”。
东方快消品中心已成为长三角地区领先的快消品行业组织,拥有线下会员企业近2000家,线上高端经理人近170,000名。
Shanghai Oriental Century Consumer Goods Development & Promotion Center is in the charge of Shanghai Commission of Economy and Informatization. It is a civilian management unit which is registered by Shanghai Civil Affairs Bureau.
The center aims at promoting consumer goods industry of Shanghai and surrounding areas to develop continuously. It has been awarded value added service platform for self-owned brand of consumer goods for the people's livelihood, information service organization for small and medium-sized enterprises, integrity service platform in fast consumer goods circulation area, creativity+FMCG platform.
The center has published full-media named fmcgchina for twenty years. It provides “Five in One value-added service” for the government and the industry in the aspect of information, supply-chain, marketing, retail and industrial research, integrality & protection of rights. The center has become leading Fmcg Industry Association in the Yangtze River Delta region, its enterprises members are nearly 2,000 offline and have over 170,000 top managers online.
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成功营销,是财讯传媒集团下属垂直营销媒体平台,被誉为“中国营销媒体第一品牌”。
作为专业的ToB营销服务机构,成功营销拥有38万+优质订阅用户,通过提供营销热点日报、行业专题策划、定制公关活动、奖项传播包装、营销高阶课堂、走进企业、营销行业峰会等产品,为企业打造线上线下整合营销服务,以专业视角发掘品牌价值,传播企业形象。成功营销定位:发现营销价值 影响营销决策
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执牛耳传媒,90后资深营销媒体人乔云云于2015年在北京创立,中国主流的数字营销信息服务提供商。以“连接数字商业,赢在数字营销”为核心使命,着力构建专属于数字营销领域的商业信息服务平台。旗下全球数字商业营销媒体「执牛耳」(www.zhiniuer.net)定位为“数字营销技术邦·Digital Marketing Technology Space”,为全行业持续带来“更懂营销的科技商业报道”。研究&报道领域:创新的数字营销服务模式;先进的数字营销盈利策略;最佳表现的数字营销公司;最有价值的营销增长指南;最前沿的营销技术新动向;最有影响力的数字化品牌。
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GDMS·合作伙伴
顶级赞助Top Sponsor
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悠易互通是全域智能营销引领者,凭借数据与技术优势,发展成为市场上唯一一家实现跨PC、移动、视频、智能电视、户外的一站式智能营销平台,并构建了完整的全受众、全场景、全链路的全域智能营销策略。
悠易互通一直专注于以人工智能为基础来提升数据及算法等核心技术能力,打造了领先的YOYI PlusX智能媒介管理平台、YOYI DataBank客户数据管理平台、YOYI Hub消费者互动平台等全域智能营销产品体系。通过更加完善的人群洞察、数据管理以及多元化的跨屏投放方式,为品牌提供更优质的营销解决方案。目前,悠易互通已经成功为汽车、快消、3C等多个行业提供了定制解决方案,并服务了包括戴森、联合利华、丰田、Tiffany、希尔顿、美孚、苏泊尔、达能等超千家国内外知名企业。Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs. Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS now upgraded into intelligent media management platform YOYI PlusX, customer data management platform YOYI DataBank and automatic consumer communication platform YOYI Hub. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. http://www.yoyi.com.cn
钻石赞助Diamond Sponsor
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磁力引擎,快手商业化营销服务平台,通过快手独有的公域吸引力和私域吸附力,平等赋能每一个品牌,在这个共生的生态下,帮助品牌及商家找到客户,创造独特的商业价值。
2020年11月,磁力引擎品牌焕新,推出全新商业价值主张“让品牌更有吸引力”。Magnetic Engine is a leading content community and social platform globally. We believe each person is unique with his or her own strengths and needs. We believe engagement and interactions can create value. We constantly improve our content creation tools and services, to allow people to more easily record and share their lives as well as to express and unleash their talents.
https://e.kuaishou.com/#/e/home -
作为国内领先的营销平台,全新升级的腾讯广告汇聚腾讯公司全量的应用场景,拥有核心商业数据、营销技术与专业服务能力。腾讯广告致力于高效的营销解决方案,构建品牌与用户的美好连接,提供涵盖品牌、促销、零售等线上线下融通的一体化数字化营销方案,助力广告主高效实现商业增长。
Tencent Marketing Solution is a leading marketing platform in China providing core business data, marketing technology and excellent services across Tencent’s full range of application scenarios. Tencent Marketing Solution delivers digital marketing solutions that are fully integrated, combining online and offline for brand campaigns, sales promotions and retail needs. Tencent Marketing Solution is committed to providing effective marketing solutions to better connect brands and customers, helping brands achieve smart growth.
https://e.qq.com/ads/ -
巨量引擎是字节跳动旗下综合的数字化营销服务平台,致力于让不分体量、地域的企业及个体,都能通过数字化技术激发创造、驱动生意,实现商业的可持续增长。
官网:
https://www.oceanengine.com/Ocean Engine is a comprehensive digital marketing platform developed by ByteDance that provides services to businesses of all sizes, in various regions, to inspire creativity, drive business, and sustain growth. https://www.oceanengine.com/ -
以华为终端高价值用户的体验为初心,打通华为1+8+N全场景生态布局下的媒介流量,为用户带来高品质的营销体验。
HUAWEI Ads endows your ads with premium attributes, and delivers them to Huawei device users with seamless precision – for maximum effect! https://ads.huawei.com
铂金赞助Platinum Sponsor
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微博作为中国领先的社交平台,截止2020年12月,微博月活跃用户已超过5.21亿,并且活跃用户正在飞速的年轻化,其中90后和00后的用户占比接已近80%,微博从消费、美食、运动等各方面渗透到年轻人的生活,成为年轻人的一种生活方式。
微博经过持续的商业化调整与升级,在品牌客户,整合内容,品效合一的营销能力上,不断实现新突破,帮助企业实现商业化高速增长。在新的市场环境中,充分把握品牌机会,通过差异化的社交广告产品和持续优化的广告竞价体系,被市场上的广告主所认可,成为商业中不可缺少的合作伙伴。
Weibo is one of the leading social platforms in China. By December 2020, the number of monthly active users on Weibo has exceeded 521 million. Meanwhile, this user group is rapidly getting younger. Among which, the post-90s and post-00s users are nearly 80%. Weibo has penetrated into young people’s lives from different aspects such as consumption, food, sports, etc., and it has become a way of life for them. After continuous commercial adjustments and upgrades, Weibo continuously achieve new breakthroughs in brand customers, integrated content, and quality & efficiency integration to assist companies achieve rapid commercial growth. In the new market environment, Weibo fully grasps brand opportunities, gets recognized by advertisers in the industry, and becomes an indispensable business partner through differentiated social advertising products and continuously optimized advertising bidding system. www.weibo.com -
小红书由毛文超和瞿芳于2013年在上海创立。小红书以“Inspire Lives分享和发现世界的精彩”为使命,用户可以通过短视频、图文等形式记录生活点滴,分享生活方式,并基于兴趣形成互动。2018年6月1日,小红书完成了超过3亿美元的新一轮融资,估值超过30亿美元。截至到2019年10月,小红书月活跃用户数已经过亿,其中70%用户是90后,并持续快速增长。凭借真实、向上、多元的社区氛围,小红书已成为年轻人不可替代的生活方式平台和消费决策入口。
Founded in 2013 by Charlwin MAO and Miranda QU in Shanghai, Xiaohongshu bears a mission of “Inspire Lives”. Users can record their daily life and share their lifestyles through short videos and posts. Besides, user interactions based on mutual interest are encouraged and facilitated.
On June 1, 2018, Xiaohongshu completed Series D round funding of more than USD 300 million at a valuation of over USD 3 billion. Xiaohongshu has garnered over 100 million monthly active users as of October 2019, 70% of which are born after 1990, showing a sign of growing momentum.
Providing an authentic, positive and diversified community vibe, Xiaohongshu has become an irreplaceable platform for Chinese young people to get inspirations for lifestyle and consumption decision-making.
https://www.xiaohongshu.com -
一面隶属于艾盛集团,是一家领先的人工智能(AI)商业数据分析解决方案提供商,致力于释放数据价值,通过数据和人工智能技术协助客户制定更智能的决策。公司具备先进分析工具和技术能力,包括可转化来自线下、电商和社交媒体渠道的海量数据的人工智能,提供一系列便捷可执行的解决方案,包括市场描绘、定位与规划、参与与交付、绩效追踪等,为客户提供关于商业战略、产品开发、市场营销与销售、数字商务运营方面的洞察和建议。
Yimian by Ascential is a leading AI-powered commercial data analytics solutions provider devoted to unleashing the value of data, enabling smarter decisions for clients through data and AI technology.
Empowered by advanced analytics and leading technology capabilities, including AI that transforms mega-data sourced from digital commerce channels, our readily actionable suite of solutions – including Market Portraying, Positioning & Proposition, Engagement & Delivery, Performance Tracking – provides real-time accurate insights and advice on business strategy, product development, marketing & sales, digital commerce operation.
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多准(DZ)是一家领先的大数据商业分析解决方案服务商,近期被艾盛集团(Ascential plc, (LSE: ASCL.L))收购。公司致力于整合电商和消费者数据,为企业提供商业决策咨询和企业消费者数据中台产品,并提供运营实施服务及解决方案,主要覆盖快消品、服饰、运动、母婴、美妆、3C数码等超过100家海外知名品牌企业。
DZ is a leading domestic big data marketing strategy platform and integrated e-commerce digital marketing solutions provider, recently acquired by Ascential plc (LSE: ASCL.L). Under Chen’s leadership, the company is committed to seamless e-commerce and consumer data integration, providing enterprises with business consultation and Customer data platform. DZ offers solutions for clients in FMCG, apparel, sports, maternity & child, beauty and digital industries, covering more than 100 international brands. https://www.duozhun.cc/ -
作为一家全球专业化信息公司,艾盛集团(伦敦证券交易代码:ASCL.L)提供全链路的商业信息、数据和洞察,助力企业驱动数字经济的发展。我们多元化的解决方案涵盖了消费者洞察、产品设计、市场营销及销售这些业务的核心领域,旗下品牌包括一面数据、戛纳创意节、Edge by Ascential电商监测、WARC营销智囊库、WGSN趋势预测等,帮助全球最具雄心的企业公司了解当下和未来世界发展趋势并采取相应行动。
As a specialist global information company, Ascential(LSE: ASCL.L) provides a path-to-purchase information lifecycle that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of consumer insight & product design, marketing and sales.
Our product brands include Cannes Lions, Yimian, Edge by Ascential, WARC, WGSN, and more. In an increasingly complex, digitally-driven world, we help the world’s most ambitious businesses understand what’s important and how to act on it – today, and in the future.
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小米营销在小米集团“手机×AIoT”战略的指导下,以OTT、AI、IoT为营销策略,为消费者提供了超出预期的价值,小米也因此快速成长为国民智能生活的推动者。
“小米营销”是小米公司推出的商业化智能营销平台,致力于为广大品牌主提供智能化移动营销解决方案。小米营销以小米品牌为轴心,以AI+IoT+OTT(AIoTT)为工具打通生态核心资源。这种策略能够助力品牌主高效触达优质用户,赋能品牌主产品卖点,为品牌主匹配精准渠道,进而最大化释放品牌能力创新营销。我们为品牌主提供持续影响消费者心智的品效合一的智能化广告服务,极大提升了营销的精准性、延展性和智能性。
小米营销自2014年成立以来,服务超过5000家KA客户,先后获得“十大综合实力营销服务平台”、“最受CMO喜爱的OTT营销平台”、“年度优秀AI平台”等荣誉,也金投赏、艾菲奖等多个营销赛事中获得百余个奖项。小米营销始终致力于为客户提供更优质、更具创新力的营销解决方案。
Under the guidance of the Xiaomi Group’s "smartphone×AIoT" strategy , Xiaomi Marketing takes OTT, AI and IoT as its marketing strategies, providing clients with the value which is highly beyond expectations. Therefore, Xiaomi has rapidly grown into a promoter of national intelligent life. "Xiaomi Marketing" is a commercial intelligent marketing platform launched by Xiaomi, committed to providing intelligent mobile marketing solutions for various brand owners. Xiaomi marketing regards MI brand as an axis, using‘AI+IoT+OTT’ as an available tool to access the core ecological resources. This strategy can help brand owners effectively reach quality users, enabling its brand’s main selling points and matching precise channels them so as to maximally release the brand’s innovative marketing potential. We provide brand owners with intelligent advertising services combining quality and effect that continue to influence the consumers’ minds, greatly improving the precision, extensibility and intelligence of marketing. Since its establishment in 2014, Xiaomi Marketing has served more than 5,000 key accounts and won honors such as "Top Ten Comprehensive Strength Marketing Service Platform", "Most Popular OTT Marketing Platform of CMO", "Excellent AI Platform of the Year". Meanwhile, we also won more than 100 awards in many marketing competitions such as ROI Festival and Effie Award. Xiaomi marketing has always been committed to providing our customers with better quality, more innovative marketing solutions. http://e.mi.com/ -
OPPO 品牌注册于2001年,2004年公司正式成立。目前 OPPO 的业务遍及40多个国家各地区,拥有超过40万个销售网点。作为一家软硬服一体化的科技公司,OPPO 致力于打造万物互融时代的多智能终端及服务,为人们创造美好生活。
依托于 OPPO 的终端媒体优势,OPPO 营销为客户提供一站式融合营销服务。提供应用商店、浏览器、游戏等多元推广资源,覆盖乐划锁屏、智能短信、快应用等系统原生场景,贯穿消费者旅程,实现精准触达,并通过融合营销战略为客户带来 FAST 商业增长。The OPPO brand was registered in 2001, and the company was established in 2004. OPPO’s business is now in over 40 countries and territories, with over 400,000 sales outlets. As a technology company with both software and hardware offerings, OPPO is dedicated to smart services for the hyperconnected age, bringing better quality of life to more people. With its terminal network and media advantages, OPPO marketing offers its clients integrated one-stop marketing services, with app stores, browsers, games and other various resources, that are integrated to lockscreens, text messages, fast apps and other organic settings – facilitating precise reach across touchpoints in the consumer journey, and rapid business growth with integrated marketing strategies. https://e.oppomobile.com/ -
知乎,中文互联网综合性社区平台。自 2010 年成立以来,知乎凭借认真、专业、友善的社区氛围,独特的产品机制,以及结构化、易获得的优质内容,聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群,已成为综合性、全品类,在诸多领域具有关键影响力的社区平台,构建起了以广告和会员为主的商业模式。
截至 2019 年 1 月,知乎已拥有超过 2.2 亿用户,共产出 1.3 亿个回答。知乎的用户结构也发生了大幅变化,大量二三线城市的用户在知乎进行讨论、分享和交流。
Zhihu is an integrated internet community-based platform for Chinese users. Ever since its founding in 2010, Zhihu has gathered the most creative people in internet technology, business, film, fashion, culture, and other fields in the Chinese speaking world. This was possible thanks to its serious, professional, and friendly social atmosphere, as well as its unique product offerings, and its structured, high quality, and easy to obtain content. It has become the most influential community-based platform for all types of content in many fields. It has an advertising and membership business model.
As of January 2019, Zhihu already had over 220 million users who collectively contributed to 130 million responses. Zhihu’s user base has changed greatly over the years, with a large number of users from second and third tier cities who use Zhihu to discuss, share, and communicate.
http://www.zhihu.com -
北京泛为信息科技有限公司(简称:泛为科技),中国领先的移动营销全链路技术服务商,拥有程序化营销、营销SaaS服务、媒体商业化三大主营业务,通过AI技术及自有大数据平台,结合对市场痛点的挖掘,为广告主、媒体方、代理商等营销链路上的各个生态玩家提供高效有价值的营销解决方案。
Beijing Fancy information Technology Ltd is China's leading mobile marketing full-link technology service provider. It has three main businesses: programmatic marketing, marketing SaaS services, and media commercialization. It uses AI technology and its own big data platform, combined with the mining of market pain points. Advertisers, media parties, agencies and other ecological players on the marketing link provide efficient and valuable marketing solutions. http://www.fancydigital.com.cn -
网易是中国领先的互联网技术公司,网易传媒隶属于网易集团,旗下涵盖行业领先的新闻门户业务以及移动资讯平台业务,集中运营网易门户、网易新闻客户端、网易公开课等核心内容产品。
网易传媒在内容资讯业务方面始终保持市场领先地位。网易新闻融合资讯平台及品质原创内容策划为一体,全天候24小时报道新闻热点及突发事件,信息触角遍布全球,重大报道从未缺席;有深度、有温度的原创报道,以及有趣有料的网易跟贴,更是赢得行业和用户的认可。2011年初,网易新闻客户端上线,受众知名度、行业口碑、下载量、用户粘性等核心指标一直位居行业前列。
NetEase, Inc. (“NetEase”), as a leading internet technology company based in China, is dedicated to providing premium online services centered around innovative and diverse content, community, communication and commerce. NetEase develops and operates some of China’s most popular mobile and PC games. NetEase’s other innovative service offerings include the intelligent learning services of its majority-controlled subsidiary, Youdao; music streaming through its leading NetEase Cloud Music business; and its private label e-commerce platform, Yanxuan. http://www.163.com -
友盟+,以“数据智能,驱动业务增长”为使命,基于卓越的技术与算法能力,结合实时更新的全域数据资源,覆盖191个行业分类、输出300+应用或行业的分析指标,通过AI赋能的一站式互联网数据产品与服务体系,帮助企业实现深度用户洞察、实时业务决策和持续业务增长。截至2020年6月已累计为200万移动应用和890万家网站提供十年的专业数据服务。典型客户包括:中国移动、CCTV、人民日报客户端、今日头条、飞常准、喜马拉雅、唱吧、美拍、斗鱼、智慧树等。
Umeng+, a Chinese leading big data company with the mission of "data intelligence, driving business growth", provides professional universal big data service. It has established excellent technology and algorithm capabilities, combined with real-time updated data resources, covering 191 industry categories, outputs 300+ application or industry analysis indicators.
Umeng+ has successfully helped Clients to drive business growth by providing one-stop Internet data product & service system.As of June 2020, it has provided professional data services for 2 million mobile applications and 8.9 million websites for 10 years.
Umeng+ has a variety of well-known Clients, includeing China Mobile, CCTV, People's Daily App, Bytedance, etc.
http://www.umeng.com -
百度,拥有强大互联网基础的领先AI公司。
百度营销是百度集团旗下的营销品牌,以科技、数据、内容、创新为核心,依托百度数据、智能技术及移动生态能力,打通全链营销,为合作伙伴提供具有交易闭环能力的营销服务。
Baidu is a leading AI company with a strong Internet foundation. Baidu Marketing is a marketing brand under the Baidu Group, with technology, data, content, and innovation as the core, relying on Baidu data, smart technology and mobile ecological capabilities to open up full-chain marketing, and provide partners with marketing services with closed-loop trading capabilities. http://yingxiao.baidu.com
黄金赞助Gold Sponsor
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The Trade Desk 是一间为广告买家提供全渠道程序化广告(Programmatic Advertising)购买服务的广告科技公司。
广告买家可透过我们的自助服务云端平台更轻松有效地规划、购买、管理和优化数字广告活动。我们为广告买家提供他们所需的数据驱动洞察,以便在各种设备,渠道和广告格式中定向合适的受众群体 — 包括展示广告,视频广告,音频广告原生广告,社交广告和智能大屏广告(Connected TV, CTV)。
我们与全球领先的数据公司、广告资源公司和媒体合作,确保广告有最大的覆盖范围和决策功能。同时,企业合作伙伴也能够透过应用程序接口(Application Programming Interface, API)开发自订功能。The Trade Desk 由实时竞价(Real-time Bidding, RTB)广告技术的先驱者 Jeff Green 与 Dave Pickles 于2009年创立,2016年于美国纳斯达克股票交易所上市,总部位于美国加州文图拉,并在北美洲,欧洲和亚洲各地设有办公室。Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns. https://www.thetradedesk.com/cn -
北京尘锋信息技术有限公司是国内领先的私域流量运营技术及行业解决方案供应商,致力于以技术驱动私域营销增长变革。尘锋信息依托其核心产品尘锋SCRM,利用人工智能、大数据技术,通过数字化的手段,重构存量时代的数字营销模式,赋予众多品牌方私域运营的新型增长方式。
尘锋信息正积极构建行业生态,助力企业私域运营转型,布局银行 、证券 、保险、 教育、 房地产、零售 、医美等领域。同时,尘锋信息正积极构建私域流量运营的专业研究院-“Growth”,旨在携手各行业、高校及其他机构共同进行私域流量深度行业研究,持续为行业赋能。
Beijing Chenfeng Information Technology Co., Ltd. is a leading provider of private traffic operation technology and industry solutions in China, committed to driving the growth and change of private marketing with technology. With the help of its core product, Chenfeng SCRM , Chenfeng information uses artificial intelligence and big data technology to reconstruct the digital marketing model in the inventory era through digital means, and endows many brands with a new growth mode of private operation. Chenfeng Information is actively building the industry ecology, helping enterprises to transform their private operations, and laying out banking, securities, insurance, education, real estate, retail, medical beauty and other fields. At the same time, Chenfeng information is actively building a professional research institute of private traffic operation - "Growth", aiming to cooperate with various industries, universities and other institutions to conduct in-depth industry research of private traffic, and continue to empower the industry. www.dustess.com -
GrowingIO 是国内领先的一站式数据增长引擎整体方案服务商,以数据智能分析为核心,通过构建客户数据平台,打造增长营销闭环,帮助企业提升数据驱动能力,赋能商业决策、实现业务增长。
GrowingIO 专注于零售、电商、保险、酒旅航司、教育、内容社区等行业,成立以来,服务1500家企业级客户,获得纪梵希、百事、安踏、喜茶、汉光百货、广汽蔚来、招商仁和人寿、东方航空、滴滴、新东方等客户的青睐。
GrowingIO is a leading one-stop growth solution & service provider powered by data and state-of-the-art CDP technology. Focusing on analytics and AI, GrowingIO offers an end-to-end marketing solution to help clients on data-driven marketing, customer operation, and business growth. GrowingIO specializes in retail, e-commerce, insurance, airlines, education, content communities and other industries. With customers’ trust, GrowingIO has served thousands of the World's Top Enterprises such as Givenchy, Pepsi, ANTA, HeyTea, Hanguang Department Store, HYCAN, China Merchants Life Insurance, China Eastern Airlines, Didi, and New Oriental Education & Technology Group. https://www.growingio.com -
安客诚是一家提供全域智能营销解决方案的公司,通过多维度分析完成从人群洞察到激活的闭环,助力企业主通过个性化沟通、精准投放等良好客户营销体验实现营销目标。主要为企业提供咨询规划:以品牌业务特点为起点,以业绩增长为目标,帮助品牌进行触点数字化升级改造、会员忠诚度体系设计、全域客户运营策略设计优化、用户标签体系设计和数字化基础设施建设规划;产品规划和实施:数据中台搭建、CRM/SCRM系统,整合多方数据,连接线上、线下触点,深入挖掘数据潜在价值,提升品牌的数字化基础能力,以适应不断变化的业务需求。运营服务:以数据驱动的全域会员运营服务,涵盖电商、线下、Social等全域会员营销方案及执行,为客户业务保驾护航。服务的客户跨美妆、家清、食品、服饰、健康、3C等知名大快消零售行业。
Acxiom is a globally renowned data-driven omni-channel solution company, helping brands achieve marketing objectives like personalized communication, precise targeting, optimized consumer journey experience through multi-dimensional closed-loop analysis. We provide strategic consulting services: empower brands with digital marketing upgrade, membership loyalty design, cross-channel consumer operation strategy build-up & optimization, as well as tagging system. Customized product and service like end-to-end data solution, marketing automation, CDP, CRM&SCRM, AI solution for enterprises; Operation service including E-commerce, social and offline CRM operation, loyalty program and campaign planning and execution. We enable people-based marketing to connect technology and data to drive better customer experiences and higher ROI for business. Our partners cover health & beauty, food, luxury brands, personal care & cleansing, clothing, 3C industries. http://www.acxiom.com.cn -
创略科技是一家数据技术和AI公司,致力于差异化地为中大型B2C企业提供AI驱动的客户数据技术解决方案,助力企业优化与客户数据相关的应用场景,包括客户洞察、个性化营销、客户生命周期价值管理、客户体验提升等。创略科技服务上百家大中型国内外公司,覆盖零售、汽车、金融、旅游、教育培训等行业。
APEX Technologies is a customer data technology and AI company headquartered in Shanghai with offices in Beijing, Shenzhen, Hong Kong and Silicon Valley. We combine cutting-edge big data and AI to tackle problems in areas of marketing, personalization, and customer analytics. We have served 300+ mid to large global and China enterprises in sectors of retail, automotive & mobility, travel, finance and ecommerce.
http://www.chinapex.com.cn -
明略科技是领先的全球企业级数据分析和组织智能服务平台,致力于通过大数据分析挖掘和认知智能技术,推动知识和管理复杂度高的大中型企业进行数字化转型。
明略科技的数据中台帮助企业采集和集成多源异构数据,整合大数据、物联网、知识图谱和多模态人工智能技术,将正确的数据推送给决策者,提高组织内营销和运营的透明、安全、稳定。
同时,明略科技企业智能决策平台,通过连接企业中的人与机器,不断积累组织知识资产并将其程序化,最终实现具有分析决策能力的高阶人工智能应用,让组织内部高效运转,实现人机同行的美好世界。
As a leading global data analysis and organization smart service platform, Mininglamp Technology facilitates digital transformations of medium- and large-sized companies with expert knowledge and management systems using smart technologies in data analysis and mining. Helping companies collect and integrate multi-source isomerous data, IoT, knowledge mapping, and multi-mode AI technology helps Mininglamp deliver accurate data to decision-makers to enhance transparency and safety of marketing and operation activities. The decision-making platform at Mininglamp, based on man-machine cooperation, continuously accumulates and updates organizational knowledge to generate high-level AI applications with analysis & decision-making capabilities to enable organizational efficiency and harmonious man-machine development. https://www.mininglamp.com/ -
分众传媒诞生于2003年,创建了电梯媒体广告模式,2005年成为首家在美国纳斯达克上市的中国广告传媒股,并于2007年入选纳斯达克100指数。2015年分众传媒回归A股,市值破千亿,成为中国传媒第一股。分众传媒营收超百亿关键在于,抓住了【电梯】这个核心场景。电梯是城市的基础设施,电梯这个日常的生活场景代表着四个词:主流人群、必经、高频、低干扰,而这四个词正是今天引爆品牌的核心稀缺资源。今天4亿城市人口,每天3亿看分众。分众电梯媒体,覆盖230多个城市,超过260万个电梯终端,被评为【中国广告最具品牌引爆力媒体】。
Focus Media is the largest offline advertising solution provider in China. Founded in 2003 as a pioneer of inner-building advertising company globally, Focus Media is China’s largest elevator and cinema media group. Its IPO in 2005 on NASDAQ was the first among Chinese advertising company. In 2007, it was included in the NASDAQ 100 Index. In 2015, Focus Media returned to the China A-share market.
As the undisputable leader in offline advertising industry, Focus Media owes its impressive RMB 10+ billion results to the pivotal use case of “elevator”. Elevators are the part-and-parcel of urban infrastructure and everyday life. It addresses the mass population passing through elevators with high frequency and low distraction. This makes elevator media the favorite resources for advertising success today. Focus Media covers 300 out of the 400 million Chinese urban residents every day. Focus’ elevator campaigns generate 500+ million impressions per day across 200+ cities, making it the preferred advertising platform in China to boost brand awareness.
https://www.focusmedia.cn/ -
意略明创立于2007年,已从一家以洞察为驱动的战略咨询公司,发展成为以数据赋能为核心,提供营销咨询和解决方案的国际化集团。
意略明的优势在于对数据的独到见解。我们坚信,不同维度的数据,经过适当分析,能够为企业提供启示及洞察,并据此制定具备市场竞争力的商业战略,保障高效的落地执行。从成长蓝图的规划到超级品牌的定位,从产品和商业模式的创新到通过数据赋能来提升营销的投资回报率,从匠心独具的创意营销到基于算法的媒体投放,意略明独特的营销理念和领先的营销方案为众多国内外客户带来巨大的商业价值及影响。
随着业务范围的不断延伸,如今意略明已经成功构建了一系列针对不同行业客户、解决不同商业问题的专业团队,致力于帮助客户实现持续不断的创新、增长和商业成功。我们为客户提供全链路的解决方案,以数据赋能引领营销之变革。Founded in 2007 as an insight-driven marketing consulting firm, Illuminera has evolved into a premier data-empowered marketing consulting and solutions group with global presence.
Illuminera’s unique strength lies in the deep belief that data of all dimensions, if analyzed properly, can lead to revealing insight which in turn illuminates powerful business strategies and ensure highly effective executions. From developing growth roadmaps to positioning mega brands, from innovating new products and business models to elevating marketing ROI with data empowerment, from telling powerful creative stories to using algorithms to guide media placement, time and again our unique philosophies and methodologies deliver substantial business impact.
Today Illuminera has expanded into a collection of boutiques each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win. Combined together, our boutiques provide integrated end-to-end marketing solutions and lead the data-empowered marketing revolution.
http://www.illuminera.com/ -
233成立于2017年9月,为品牌提供品效合一的私域运营解决方案。
近80位来自知名4A广告集团与电商平台的小伙伴凭借丰富的营销经验、长期的私域运营经验与强大的技术产品开发能力,为品牌提供企微私域生态运营、私域管理系统及私域带货三大私域整体解决方案。
233Digital was founded in September 2017, Social Thinking is our core business mindset to provide business value services for brands in China. We had 80+ team members who were mostly from top 4A firms and e-commerce platforms in the industry. Our company had many successful project experiences accumulated in social, e-commerce, new-retail and other marketing fields over the years, and we focused on offering integrated business solutions in social Marketing & social eCommerce. http://233digi.com/ -
利欧数字初创于2014年,秉承着“担当、敏捷、协同、开放”的企业价值观,致力于成为可持续发展的行业领跑者。利欧数字隶属于中国A股上市企业:利欧股份(002131)。总部位于上海,并在北京、深圳、广州、南京、重庆等多地设有分支机构,旗下汇聚了聚胜万合、琥珀传播、氩氪互动、利欧万圣、微创时代、智趣广告六家全资子公司,及世纪鲲鹏、碧橙电商等数家投资公司,汇集了业内1500位优秀人才。五年的发展历程,利欧数字已成长为一家营收超150亿的数字营销集团。
Founded in 2014, LEO Digital Network (LDN) has corporate value of ‘Responsible Eagle Synergetic Open’. LDN is affiliated to China’s A-share listed company LEO Group (SZSE: 002131), dedicated to becoming a sustainable pioneer in the industry. LDN is headquartered in Shanghai, with offices in Beijing, Shenzhen, Guangzhou, Nanjing, Chongqing, comprising six wholly owned agencies as MediaV, Amber Communications, Arke Group, LDN Wansheng, MIAGE and Zhiqu AD and multiple acquisitions, bringing together over 1500 professionals from various backgrounds. In only 5 years, LDN has grown into a digital marketing group with revenues exceeding RMB 150 billion. http://www.leo.cn/
展商Exhibitor
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北京泛为信息科技有限公司(简称:泛为科技),中国领先的移动营销全链路技术服务商,拥有程序化营销、营销SaaS服务、媒体商业化三大主营业务,通过AI技术及自有大数据平台,结合对市场痛点的挖掘,为广告主、媒体方、代理商等营销链路上的各个生态玩家提供高效有价值的营销解决方案。
http://www.fancydigital.com.cn
Beijing Fancy information Technology Ltd is China's leading mobile marketing full-link technology service provider. It has three main businesses: programmatic marketing, marketing SaaS services, and media commercialization. It uses AI technology and its own big data platform, combined with the mining of market pain points. Advertisers, media parties, agencies and other ecological players on the marketing link provide efficient and valuable marketing solutions. http://www.fancydigital.com.cn -
悠易互通是全域智能营销引领者,凭借数据与技术优势,发展成为市场上唯一一家实现跨PC、移动、视频、智能电视、户外的一站式智能营销平台,并构建了完整的全受众、全场景、全链路的全域智能营销策略。
悠易互通一直专注于以人工智能为基础来提升数据及算法等核心技术能力,打造了领先的YOYI PlusX智能媒介管理平台、YOYI DataBank客户数据管理平台、YOYI Hub消费者互动平台等全域智能营销产品体系。通过更加完善的人群洞察、数据管理以及多元化的跨屏投放方式,为品牌提供更优质的营销解决方案。目前,悠易互通已经成功为汽车、快消、3C等多个行业提供了定制解决方案,并服务了包括戴森、联合利华、丰田、Tiffany、希尔顿、美孚、苏泊尔、达能等超千家国内外知名企业。Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs. Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS now upgraded into intelligent media management platform YOYI PlusX, customer data management platform YOYI DataBank and automatic consumer communication platform YOYI Hub. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. http://www.yoyi.com.cn -
Convertlab成立于2015年,是中国领先的一体化营销云企业。Convertlab基于自主创新开发的DM Hub产品,为企业实现以客户为中心的数字化转型,搭建私域流量运营平台,数据驱动增长等业务目标提供可以快速见效的基础设施。
营销云是企业的营销中台,覆盖企业的客户数据管理,营销自动化,内容集客和交互三个沟通的核心环节,并通过分析完成从洞察到执行的闭环。
目前,Convertlab已为超过300家企业提供企业级服务并获得最佳实践,并在零售、快消、耐消、金融、企业服务等行业内形成大量客户成功案例。Convertlab is the first native marketing cloud in China. Convertlab bridges the gap between data and growth through a one-stop marketing cloud service that makes marketing simple and makes growth natural. Convertlab creates professional, smart, and agile products that directly connect enterprises with consumers, refining management capabilities and improving marketing efficiency. Convertlab provides long-term services to over 300companies across a variety of industries, including retail, large chains, finance companies, and FMCG. https://www.convertlab.com -
Mediaocean 是全球知名的专注于全渠道广告业务的关键任务平台,连接全球品牌商、代理商、媒体、第三方技术和数据商,每年通过其平台处理着全球超过 1500 亿美元的广告花费。作为 Vista Equity 旗下的一员,在全球 20 个办事处拥有 1200 名员工。
Mediaocean 拥有精简且综合全面的平台,运用人工智能和机器学习技术,帮助客户管理广告工作流程的各个阶段:包含了从开始的广告年度预算设定、广告投放管理、到数据分析和优化, 再到后期的财务请款及付款全流程。
Mediaocean is the mission-critical platform for omnichannel advertising. With $150 billion in annual media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio. Visit www.mediaocean.com for more information. www.mediaocean.com -
聚塔在线是一家定制化数字营销解决方案提供商。作为HUAWEI Ads 一级服务商,基于华为1+8+N全场景智慧生态,以华为高价值用户为核心,整合华为终端云服务多流量入口,致力于用技术驱动广告创意,与客户共建终端全场景化品质营销新体验。
通过新兴技术及成熟的数据分析及应用,以及自身丰富的SEO、SMO经验及优质的站外推广资源,聚塔在线为品牌主量身定制预判性、创新性、针对性的智能化数字营销解决方案,服务众多品牌客户。
Juta Online is a professional provider of customizable marketing solutions and services, which including digital marketing, data analytics applications, multi-dimensional solutions and e-commerce conversion optimizations.As the core agent of HUAWEI Ads, Juta Online works with HUAWEI to create an integrated marketing solution for customers to balance brands exposure and sales performance, which makes digital marketing more interesting, effective and valuable. Juta Online provides comprehensive insights into different aspects of digital marketing, including monitoring and analyzing public opinions, advertisement performance, traffic data, mini program interactions and user experience in order to provide professional optimization reports. https://jutaol.com/ -
233成立于2017年9月,为品牌提供品效合一的私域运营解决方案。
近80位来自知名4A广告集团与电商平台的小伙伴凭借丰富的营销经验、长期的私域运营经验与强大的技术产品开发能力,为品牌提供企微私域生态运营、私域管理系统及私域带货三大私域整体解决方案。
233Digital was founded in September 2017, Social Thinking is our core business mindset to provide business value services for brands in China. We had 80+ team members who were mostly from top 4A firms and e-commerce platforms in the industry. Our company had many successful project experiences accumulated in social, e-commerce, new-retail and other marketing fields over the years, and we focused on offering integrated business solutions in social Marketing & social eCommerce. http://233digi.com/ -
北京尘锋信息技术有限公司是国内领先的私域流量运营技术及行业解决方案供应商,致力于以技术驱动私域营销增长变革。尘锋信息依托其核心产品尘锋SCRM,利用人工智能、大数据技术,通过数字化的手段,重构存量时代的数字营销模式,赋予众多品牌方私域运营的新型增长方式。
尘锋信息正积极构建行业生态,助力企业私域运营转型,布局银行 、证券 、保险、 教育、 房地产、零售 、医美等领域。同时,尘锋信息正积极构建私域流量运营的专业研究院-“Growth”,旨在携手各行业、高校及其他机构共同进行私域流量深度行业研究,持续为行业赋能。
Beijing Chenfeng Information Technology Co., Ltd. is a leading provider of private traffic operation technology and industry solutions in China, committed to driving the growth and change of private marketing with technology. With the help of its core product, Chenfeng SCRM , Chenfeng information uses artificial intelligence and big data technology to reconstruct the digital marketing model in the inventory era through digital means, and endows many brands with a new growth mode of private operation. Chenfeng Information is actively building the industry ecology, helping enterprises to transform their private operations, and laying out banking, securities, insurance, education, real estate, retail, medical beauty and other fields. At the same time, Chenfeng information is actively building a professional research institute of private traffic operation - "Growth", aiming to cooperate with various industries, universities and other institutions to conduct in-depth industry research of private traffic, and continue to empower the industry. www.dustess.com -
Linkflow是一款低代码客户数据平台(CDP),无需编程即可让数据流动起来。通过连接内外部数据源,打通营销触点,为企业市场及运营部门提供从客户数据采集、分析到营销执行的一体化客户运营闭环,最终帮助企业通过数据驱动业务增长。通过使用Linkflow,可以大幅度降低数字营销项目的开发成本,缩短实施周期。
Linkflow is a Customer Data Platform(CDP) that allows data to flow without programming. By effectively connecting data islands and getting through customer touch-points, we can provide integrated customer operation experience from information collection, analysis to operation for enterprise market and operation departments, and help enterprises drive business growth through data.CDP currently supports scenarios such as AD effect tracking, SCRM, marketing automation, customer lifecycle management etc.
https://www.linkflowtech.com/ -
久其数字传播有限公司是A股上市公司久其软件(股票代码:002279)旗下全资子公司。公司以“数据+传播”双基因为特色,以大数据支撑传播,以传播释放数据价值,实现了传播的持续增值,让用户画像更精细、创意更有效、媒介更精准、效果更优化,致力于为政府、企业集团、媒体单位客户提供全球全渠道的一站式数字传播服务。
Join Digital Group is A wholly-owned subsidiary of a-share listed Join-Cheer (stock code: 002279).We’re committed to using data to build innovative products and solutions that bring together communication、management and marketing automation in the era of big data.
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Whale 帷幄是国内领先的全域数字化营销运营平台。通过人工智能 (AI), 大规模物联网络 (IoT) 和数据模型 (Data) 的创新,为面向未来的品牌和零售企业提供简单、快速、易复制、数据驱动的底层和应用层解决方案。
Whale 帷幄团队正在快速稳健地扩张过程中,总部位于杭州,并于上海、深圳建设分部。目前已完成由源码资本领投,BAI资本、线性资本跟投的 A 轮融资;以及由蔚来资本领投,源码资本、线性资本与阿尔法公社跟投的 A+ 轮融资。
成立至今,Whale 帷幄深耕消费品牌,利用数字化杠杆赋能品牌方,抓住大数据时代的营销机遇,目前已积累标杆客户如蔚来汽车、屈臣氏、联合利华、西贝及家乐福等 200 余家,沉淀大量行业核心产品,提供最懂零售品牌业务的数字化转型服务。
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群脉全域用户运营平台,以“用户为中心”,赋能企业数字化变革,通过全渠道获客、私域流量运营,打造销售闭环,提升存量市场运营效率,开拓新增量市场,助力企业超级增长。依托群脉「PaaS」+「SaaS」+「增值服务」的平台化战略,可靠的技术核心竞争力,连接全球2亿+消费者,30万+企业用户,为联合利华、达能、美德乐、vivo、Burberry、万科等500强企业带来平均超过30%的用户增长,客户续约率为100%。
MAI, an omni-channel social CRM platform, is focusing on customized solutions for enterprises.We make it possible for companies to achieve digital transformation. With the power of 'Omni-channel Customer Acquisition' and 'Operation of Private Domain Traffic',it could easily create a closed-loop marketing, improve the operational efficiency of existing market shares, develop new potential markets and help enterprises to achieve super growth. Relying on the platform strategy of "PaaS" + "SaaS" + "Value-added Services" and reliable technology core competitiveness, MAI has served 200 million+ consumers worldwide and 300,000+ corporate users successfully,such as Unilever, Danone, Medela, vivo, Burberry, Vanke and other fortune 500 companies, which have achieved an average user growth more than 30%.The renewal rate is 100%. For more information, please visit : http:/www.maiscrm.com -
深演智能由品友互动发展而来,2019年8月,“品友互动”品牌升级为“深演智能”,“品友”成为深演智能旗下专注于营销技术领域(MarTech)的业务品牌。以“AI赋能决策”的理念助力品牌增长,以深度学习、NLP、知识图谱等人工智能技术为核心,驱动企业营销智能化,推动产业数字化升级。服务企业横跨汽车、快消、零售、美妆、网服、医药、金融等行业,涵盖90%的世界500强企业。以数据中台+业务中台的全栈式解决方案,强大的数据技术、产品能力,赋能企业高效集成和管理各类数据,助力决策者获得营销及经营的商业洞察,实现数字化创新。自2008年成立以来,荣获50+项专利、40+项国家级软件著作权、100+项行业大奖,旗下数据管理产品在国际调研机构Forrester亚太区DMP Wave™报告中成为国内最领先平台之一。
DeepZero, the first and largest MarTech Company in China, formerly known as iPinYou.
With a broader vision of development, iPinYou has been upgraded to DeepZero in August 2019. Meanwhile, iPinYou remains as the MarTech sub-brand of DeepZero. DeepZero has been utilized artificial intelligence and big data technologies to empower marketing professionals increase decision-making efficiency and boost the development of AI empowers decisions in digital transformation with core technologies.
DeepZero has provided data management service and digital advertising service for over 90% of the Fortune 500 companies across various industries including automotive, FMCG, retail, beauty, online service, pharmaceutical and finance. The intelligent decision and data processing capabilities of DeepZero is based on more than 50 patents, 40 software copyrights and 100 awards. Its data management platform leads the Strong Performers in the Forrester Wave™ in Asia Pacific.
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友盟+,以“数据智能,驱动业务增长”为使命,基于卓越的技术与算法能力,结合实时更新的全域数据资源,覆盖191个行业分类、输出300+应用或行业的分析指标,通过AI赋能的一站式互联网数据产品与服务体系,帮助企业实现深度用户洞察、实时业务决策和持续业务增长。截至2020年6月已累计为200万移动应用和890万家网站提供十年的专业数据服务。典型客户包括:中国移动、CCTV、人民日报客户端、今日头条、飞常准、喜马拉雅、唱吧、美拍、斗鱼、智慧树等。
Umeng+, a Chinese leading big data company with the mission of "data intelligence, driving business growth", provides professional universal big data service. It has established excellent technology and algorithm capabilities, combined with real-time updated data resources, covering 191 industry categories, outputs 300+ application or industry analysis indicators.
Umeng+ has successfully helped Clients to drive business growth by providing one-stop Internet data product & service system.As of June 2020, it has provided professional data services for 2 million mobile applications and 8.9 million websites for 10 years.
Umeng+ has a variety of well-known Clients, includeing China Mobile, CCTV, People's Daily App, Bytedance, etc.
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用友友福研习社是用友旗下企业自播人才赋能创新培跑研习社。
通过“线上+线下”企业自播人才培训、3000平企业自播专业基地实训等多形态课程,帮助企业搭建自播进阶体系及自播能力提升。增强企业核心增长力,推动企业实现品效合一,新营销维度全面领跑。
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安客诚是一家提供全域智能营销解决方案的公司,通过多维度分析完成从人群洞察到激活的闭环,助力企业主通过个性化沟通、精准投放等良好客户营销体验实现营销目标。主要为企业提供咨询规划:以品牌业务特点为起点,以业绩增长为目标,帮助品牌进行触点数字化升级改造、会员忠诚度体系设计、全域客户运营策略设计优化、用户标签体系设计和数字化基础设施建设规划;产品规划和实施:数据中台搭建、CRM/SCRM系统,整合多方数据,连接线上、线下触点,深入挖掘数据潜在价值,提升品牌的数字化基础能力,以适应不断变化的业务需求。运营服务:以数据驱动的全域会员运营服务,涵盖电商、线下、Social等全域会员营销方案及执行,为客户业务保驾护航。服务的客户跨美妆、家清、食品、服饰、健康、3C等知名大快消零售行业。
Acxiom is a globally renowned data-driven omni-channel solution company, helping brands achieve marketing objectives like personalized communication, precise targeting, optimized consumer journey experience through multi-dimensional closed-loop analysis. We provide strategic consulting services: empower brands with digital marketing upgrade, membership loyalty design, cross-channel consumer operation strategy build-up & optimization, as well as tagging system. Customized product and service like end-to-end data solution, marketing automation, CDP, CRM&SCRM, AI solution for enterprises; Operation service including E-commerce, social and offline CRM operation, loyalty program and campaign planning and execution. We enable people-based marketing to connect technology and data to drive better customer experiences and higher ROI for business. Our partners cover health & beauty, food, luxury brands, personal care & cleansing, clothing, 3C industries. http://www.acxiom.com.cn -
创略科技是一家数据技术和AI公司,致力于差异化地为中大型B2C企业提供AI驱动的客户数据技术解决方案,助力企业优化与客户数据相关的应用场景,包括客户洞察、个性化营销、客户生命周期价值管理、客户体验提升等。创略科技服务上百家大中型国内外公司,覆盖零售、汽车、金融、旅游、教育培训等行业。
APEX Technologies is a customer data technology and AI company headquartered in Shanghai with offices in Beijing, Shenzhen, Hong Kong and Silicon Valley. We combine cutting-edge big data and AI to tackle problems in areas of marketing, personalization, and customer analytics. We have served 300+ mid to large global and China enterprises in sectors of retail, automotive & mobility, travel, finance and ecommerce.
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Webpower于1999年在荷兰成立,2006年进入中国,目前已在全球各地设有11个分支机构。
作为全渠道智能化会员营销服务商,Webpower在中国扎根发展的十余年里,始终关注企业的多维营销需求,不断输出各种创新、前沿、实效的营销产品及服务。2018年,Webpower推出”智慧营销”体系,为企业打造从全渠道数据连接、营销自动化、多维数据分析到场景应用及定制开发的营销闭环。Webpower现已为零售、IT、旅游、航空、会展、金融等10大行业提供专业营销服务,其中包括:星巴克、SONY、沃尔玛、GIVENCHY、人头马、联想、Disney、东方航空、星展银行、太平洋保险等全球知名的企业。
秉承”智慧营销”的理念,Webpower的目标是:以技术驱动营销,为企业深度挖掘会员价值,帮助企业打造”智慧营销”图谱,无限延伸会员营销想象力。Founded in the Netherlands in 1999,Webpower entered China in 2006 and now it has 11 branches around the world. As an Omni-channel intelligent marketing service provider, Webpower has always paid attention to the multi-dimensional marketing needs of enterprises and continuously exported a variety of innovative, cutting-edge and effective marketing products and services during the past ten years' development in China. In 2018, Webpower launched the intelligent marketing platform Dmartech, creating a marketing closed loop for enterprises from omni-channel data connection, marketing automation, BI data analysis to scenario application and customized development. Webpower has provided professional marketing services for 10 major industries including retail, IT, tourism, aviation, exhibition, finance etc., and brands like Starbucks, SONY, Wal-mart, GIVENCHY, Remy Martin, Lenovo, Disney, China Eastern Airlines, DBS Bank, Pacific Insurance and so on. Inspired by the concept of intelligent marketing, Webpower is dedicated to technology-driven marketing, in-depth exploration of member value for enterprises, to help enterprises create “intelligent marketing" map, as well as various possibilities of member marketing. http://webpowerchina.com/ -
HYPERS是中国领先的数据·智能公司,为企业提供营销云产品及相关服务。利用前沿科技,HYPERS帮助品牌深度洞察消费者,实现智能化的用户资产管理和运营,最终驱动业务快速增长。在2020年福布斯最具价值品牌榜单中,HYPERS已经长期服务其中近20%的品牌,助力企业加速数字化转型,赋能全域营销链路的消费者数据激活与数字化运营。
As the leading marketing technology provider in China, HYPERS is committed to helping brands discover customer insights, measure impacts, drive business growth. We’re proud of being trusted by industry leaders, including 20% of brands listed in the 2020 World’s Most Valuable Brands by Forbes. Hypers Marketing Cloud ingests and analyses all the customer data, integrates it with AI, and activates it to intelligently orchestrate personalized experiences across all touch points, in real-time, at scale. http://www.hypers.com -
31会议,中国数字会展新基建的重要推动者。公司一直秉承“会·更轻松”的使命,致力于成为会展主办方、服务方和参会人群的基础连接者。公司运用互联网、物联网、人工智能、大数据和云计算等技术,针对会议、展览、活动等线上和线下场景,推出的6大核心产品和7大行业解决方案,赢得30多万家机构客户信任,成就130多万场会议、展览和活动,成为推动中国会展产业升级和创新的重要力量。
31Event - China's leading marketing technology service provider - is specialized in a wide range of cutting-edge event technologies. 31Event has established its reliable reputation and won the trust of more than 300,000 customers with its dedicated and professional team as well as its project execution expertise. This has not only resulted in achieving more than 1.3 million successful conferences and exhibitions, but more importantly, 31Event has been the core force in the forefront in advancing events technology integration and developing innovative IT solution for the China's conference & exhibition industry. It is regarded as the company who knows events solutions best. http://www.31huiyi.com/ -
微吼创立于2010年,是全球领先的互动视频云平台,一站式互动视频解决方案服务商。目前,微吼已经为35万+行业标杆及企业客户提供了超过2000万次企业直播服务,用户覆盖2.5亿商务人群,应用场景包括数字化直播营销、企业培训、大型峰会现场等,覆盖快消、IT 互联网、金融、医疗等数十个垂直行业。其中,世界500强企业中有16%是微吼服务的客户,福布斯-全球品牌价值100强中有35%是微吼服务的客户。
Established in 2010, Vhall is the leading interactive webinar marketing platform in China with over 250 million users. Vhall has currently provided over 20 million webinars for more than 350,000 corporate customers, in corporate training and industry summits, and in areas such as FMCG, IT, Healthcare and Finance. Vhall has provided state-of-the-art webinar services for 16% of the Fortune Global 500 companies and 35% of The World’s 100 Most Valuable Brands including Microsoft, Apple, Google, Amazon, AstraZeneca, Nestle, Amway, NIKE etc. https://www.vhall.com/
战略合作媒体Strategic Media Partner
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整合旗下综合门户凤凰网(https://www.ifeng.com)、手机凤凰网(https://i.ifeng.com)及移动客户端、凤凰视频(https://v.ifeng.com)三大平台
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第一财经商业数据中心(CBNData)成立于2015年,是由第一财经和阿里巴巴共同发起成立的国内领先的消费大数据研究机构、数据传播服务商和金融资讯运营服务商。
依托阿里巴巴和第一财经的优势资源,CBNData以科技为驱动,以场景为延展,面向市场全面输出数据服务、内容服务、整合营销服务、MCN整合运营服务四大核心能力。
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天极网致力于有价值的科技原创内容产出及持续的产品创新,以年轻化、时尚化、移动化、开放化作为发展方向。同时依托强势内容资源,打造自媒体矩阵,以精品原创及多元风格适应不同用户需求,全面拓展分发渠道,建立更为广泛的传播平台。
赞助商Sponsor
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微博作为中国领先的社交平台,截止2020年12月,微博月活跃用户已超过5.21亿,并且活跃用户正在飞速的年轻化,其中90后和00后的用户占比接已近80%,微博从消费、美食、运动等各方面渗透到年轻人的生活,成为年轻人的一种生活方式。
微博经过持续的商业化调整与升级,在品牌客户,整合内容,品效合一的营销能力上,不断实现新突破,帮助企业实现商业化高速增长。在新的市场环境中,充分把握品牌机会,通过差异化的社交广告产品和持续优化的广告竞价体系,被市场上的广告主所认可,成为商业中不可缺少的合作伙伴。
Weibo is one of the leading social platforms in China. By December 2020, the number of monthly active users on Weibo has exceeded 521 million. Meanwhile, this user group is rapidly getting younger. Among which, the post-90s and post-00s users are nearly 80%. Weibo has penetrated into young people’s lives from different aspects such as consumption, food, sports, etc., and it has become a way of life for them. After continuous commercial adjustments and upgrades, Weibo continuously achieve new breakthroughs in brand customers, integrated content, and quality & efficiency integration to assist companies achieve rapid commercial growth. In the new market environment, Weibo fully grasps brand opportunities, gets recognized by advertisers in the industry, and becomes an indispensable business partner through differentiated social advertising products and continuously optimized advertising bidding system. www.weibo.com -
悠易互通是全域智能营销引领者,凭借数据与技术优势,发展成为市场上唯一一家实现跨PC、移动、视频、智能电视、户外的一站式智能营销平台,并构建了完整的全受众、全场景、全链路的全域智能营销策略。
悠易互通一直专注于以人工智能为基础来提升数据及算法等核心技术能力,打造了领先的YOYI PlusX智能媒介管理平台、YOYI DataBank客户数据管理平台、YOYI Hub消费者互动平台等全域智能营销产品体系。通过更加完善的人群洞察、数据管理以及多元化的跨屏投放方式,为品牌提供更优质的营销解决方案。目前,悠易互通已经成功为汽车、快消、3C等多个行业提供了定制解决方案,并服务了包括戴森、联合利华、丰田、Tiffany、希尔顿、美孚、苏泊尔、达能等超千家国内外知名企业。Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs. Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS now upgraded into intelligent media management platform YOYI PlusX, customer data management platform YOYI DataBank and automatic consumer communication platform YOYI Hub. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. http://www.yoyi.com.cn -
The Trade Desk 是一间为广告买家提供全渠道程序化广告(Programmatic Advertising)购买服务的广告科技公司。
广告买家可透过我们的自助服务云端平台更轻松有效地规划、购买、管理和优化数字广告活动。我们为广告买家提供他们所需的数据驱动洞察,以便在各种设备,渠道和广告格式中定向合适的受众群体 — 包括展示广告,视频广告,音频广告原生广告,社交广告和智能大屏广告(Connected TV, CTV)。
我们与全球领先的数据公司、广告资源公司和媒体合作,确保广告有最大的覆盖范围和决策功能。同时,企业合作伙伴也能够透过应用程序接口(Application Programming Interface, API)开发自订功能。The Trade Desk 由实时竞价(Real-time Bidding, RTB)广告技术的先驱者 Jeff Green 与 Dave Pickles 于2009年创立,2016年于美国纳斯达克股票交易所上市,总部位于美国加州文图拉,并在北美洲,欧洲和亚洲各地设有办公室。Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns. https://www.thetradedesk.com/cn -
北京尘锋信息技术有限公司是国内领先的私域流量运营技术及行业解决方案供应商,致力于以技术驱动私域营销增长变革。尘锋信息依托其核心产品尘锋SCRM,利用人工智能、大数据技术,通过数字化的手段,重构存量时代的数字营销模式,赋予众多品牌方私域运营的新型增长方式。
尘锋信息正积极构建行业生态,助力企业私域运营转型,布局银行 、证券 、保险、 教育、 房地产、零售 、医美等领域。同时,尘锋信息正积极构建私域流量运营的专业研究院-“Growth”,旨在携手各行业、高校及其他机构共同进行私域流量深度行业研究,持续为行业赋能。
Beijing Chenfeng Information Technology Co., Ltd. is a leading provider of private traffic operation technology and industry solutions in China, committed to driving the growth and change of private marketing with technology. With the help of its core product, Chenfeng SCRM , Chenfeng information uses artificial intelligence and big data technology to reconstruct the digital marketing model in the inventory era through digital means, and endows many brands with a new growth mode of private operation. Chenfeng Information is actively building the industry ecology, helping enterprises to transform their private operations, and laying out banking, securities, insurance, education, real estate, retail, medical beauty and other fields. At the same time, Chenfeng information is actively building a professional research institute of private traffic operation - "Growth", aiming to cooperate with various industries, universities and other institutions to conduct in-depth industry research of private traffic, and continue to empower the industry. www.dustess.com -
磁力引擎,快手商业化营销服务平台,通过快手独有的公域吸引力和私域吸附力,平等赋能每一个品牌,在这个共生的生态下,帮助品牌及商家找到客户,创造独特的商业价值。
2020年11月,磁力引擎品牌焕新,推出全新商业价值主张“让品牌更有吸引力”。Magnetic Engine is a leading content community and social platform globally. We believe each person is unique with his or her own strengths and needs. We believe engagement and interactions can create value. We constantly improve our content creation tools and services, to allow people to more easily record and share their lives as well as to express and unleash their talents.
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作为国内领先的营销平台,全新升级的腾讯广告汇聚腾讯公司全量的应用场景,拥有核心商业数据、营销技术与专业服务能力。腾讯广告致力于高效的营销解决方案,构建品牌与用户的美好连接,提供涵盖品牌、促销、零售等线上线下融通的一体化数字化营销方案,助力广告主高效实现商业增长。
Tencent Marketing Solution is a leading marketing platform in China providing core business data, marketing technology and excellent services across Tencent’s full range of application scenarios. Tencent Marketing Solution delivers digital marketing solutions that are fully integrated, combining online and offline for brand campaigns, sales promotions and retail needs. Tencent Marketing Solution is committed to providing effective marketing solutions to better connect brands and customers, helping brands achieve smart growth.
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GrowingIO 是国内领先的一站式数据增长引擎整体方案服务商,以数据智能分析为核心,通过构建客户数据平台,打造增长营销闭环,帮助企业提升数据驱动能力,赋能商业决策、实现业务增长。
GrowingIO 专注于零售、电商、保险、酒旅航司、教育、内容社区等行业,成立以来,服务1500家企业级客户,获得纪梵希、百事、安踏、喜茶、汉光百货、广汽蔚来、招商仁和人寿、东方航空、滴滴、新东方等客户的青睐。
GrowingIO is a leading one-stop growth solution & service provider powered by data and state-of-the-art CDP technology. Focusing on analytics and AI, GrowingIO offers an end-to-end marketing solution to help clients on data-driven marketing, customer operation, and business growth. GrowingIO specializes in retail, e-commerce, insurance, airlines, education, content communities and other industries. With customers’ trust, GrowingIO has served thousands of the World's Top Enterprises such as Givenchy, Pepsi, ANTA, HeyTea, Hanguang Department Store, HYCAN, China Merchants Life Insurance, China Eastern Airlines, Didi, and New Oriental Education & Technology Group. https://www.growingio.com -
小红书由毛文超和瞿芳于2013年在上海创立。小红书以“Inspire Lives分享和发现世界的精彩”为使命,用户可以通过短视频、图文等形式记录生活点滴,分享生活方式,并基于兴趣形成互动。2018年6月1日,小红书完成了超过3亿美元的新一轮融资,估值超过30亿美元。截至到2019年10月,小红书月活跃用户数已经过亿,其中70%用户是90后,并持续快速增长。凭借真实、向上、多元的社区氛围,小红书已成为年轻人不可替代的生活方式平台和消费决策入口。
Founded in 2013 by Charlwin MAO and Miranda QU in Shanghai, Xiaohongshu bears a mission of “Inspire Lives”. Users can record their daily life and share their lifestyles through short videos and posts. Besides, user interactions based on mutual interest are encouraged and facilitated.
On June 1, 2018, Xiaohongshu completed Series D round funding of more than USD 300 million at a valuation of over USD 3 billion. Xiaohongshu has garnered over 100 million monthly active users as of October 2019, 70% of which are born after 1990, showing a sign of growing momentum.
Providing an authentic, positive and diversified community vibe, Xiaohongshu has become an irreplaceable platform for Chinese young people to get inspirations for lifestyle and consumption decision-making.
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一面隶属于艾盛集团,是一家领先的人工智能(AI)商业数据分析解决方案提供商,致力于释放数据价值,通过数据和人工智能技术协助客户制定更智能的决策。公司具备先进分析工具和技术能力,包括可转化来自线下、电商和社交媒体渠道的海量数据的人工智能,提供一系列便捷可执行的解决方案,包括市场描绘、定位与规划、参与与交付、绩效追踪等,为客户提供关于商业战略、产品开发、市场营销与销售、数字商务运营方面的洞察和建议。
Yimian by Ascential is a leading AI-powered commercial data analytics solutions provider devoted to unleashing the value of data, enabling smarter decisions for clients through data and AI technology.
Empowered by advanced analytics and leading technology capabilities, including AI that transforms mega-data sourced from digital commerce channels, our readily actionable suite of solutions – including Market Portraying, Positioning & Proposition, Engagement & Delivery, Performance Tracking – provides real-time accurate insights and advice on business strategy, product development, marketing & sales, digital commerce operation.
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多准(DZ)是一家领先的大数据商业分析解决方案服务商,近期被艾盛集团(Ascential plc, (LSE: ASCL.L))收购。公司致力于整合电商和消费者数据,为企业提供商业决策咨询和企业消费者数据中台产品,并提供运营实施服务及解决方案,主要覆盖快消品、服饰、运动、母婴、美妆、3C数码等超过100家海外知名品牌企业。
DZ is a leading domestic big data marketing strategy platform and integrated e-commerce digital marketing solutions provider, recently acquired by Ascential plc (LSE: ASCL.L). Under Chen’s leadership, the company is committed to seamless e-commerce and consumer data integration, providing enterprises with business consultation and Customer data platform. DZ offers solutions for clients in FMCG, apparel, sports, maternity & child, beauty and digital industries, covering more than 100 international brands. https://www.duozhun.cc/ -
作为一家全球专业化信息公司,艾盛集团(伦敦证券交易代码:ASCL.L)提供全链路的商业信息、数据和洞察,助力企业驱动数字经济的发展。我们多元化的解决方案涵盖了消费者洞察、产品设计、市场营销及销售这些业务的核心领域,旗下品牌包括一面数据、戛纳创意节、Edge by Ascential电商监测、WARC营销智囊库、WGSN趋势预测等,帮助全球最具雄心的企业公司了解当下和未来世界发展趋势并采取相应行动。
As a specialist global information company, Ascential(LSE: ASCL.L) provides a path-to-purchase information lifecycle that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of consumer insight & product design, marketing and sales.
Our product brands include Cannes Lions, Yimian, Edge by Ascential, WARC, WGSN, and more. In an increasingly complex, digitally-driven world, we help the world’s most ambitious businesses understand what’s important and how to act on it – today, and in the future.
https://www.ascential.com.cn/ -
小米营销在小米集团“手机×AIoT”战略的指导下,以OTT、AI、IoT为营销策略,为消费者提供了超出预期的价值,小米也因此快速成长为国民智能生活的推动者。
“小米营销”是小米公司推出的商业化智能营销平台,致力于为广大品牌主提供智能化移动营销解决方案。小米营销以小米品牌为轴心,以AI+IoT+OTT(AIoTT)为工具打通生态核心资源。这种策略能够助力品牌主高效触达优质用户,赋能品牌主产品卖点,为品牌主匹配精准渠道,进而最大化释放品牌能力创新营销。我们为品牌主提供持续影响消费者心智的品效合一的智能化广告服务,极大提升了营销的精准性、延展性和智能性。
小米营销自2014年成立以来,服务超过5000家KA客户,先后获得“十大综合实力营销服务平台”、“最受CMO喜爱的OTT营销平台”、“年度优秀AI平台”等荣誉,也金投赏、艾菲奖等多个营销赛事中获得百余个奖项。小米营销始终致力于为客户提供更优质、更具创新力的营销解决方案。
Under the guidance of the Xiaomi Group’s "smartphone×AIoT" strategy , Xiaomi Marketing takes OTT, AI and IoT as its marketing strategies, providing clients with the value which is highly beyond expectations. Therefore, Xiaomi has rapidly grown into a promoter of national intelligent life. "Xiaomi Marketing" is a commercial intelligent marketing platform launched by Xiaomi, committed to providing intelligent mobile marketing solutions for various brand owners. Xiaomi marketing regards MI brand as an axis, using‘AI+IoT+OTT’ as an available tool to access the core ecological resources. This strategy can help brand owners effectively reach quality users, enabling its brand’s main selling points and matching precise channels them so as to maximally release the brand’s innovative marketing potential. We provide brand owners with intelligent advertising services combining quality and effect that continue to influence the consumers’ minds, greatly improving the precision, extensibility and intelligence of marketing. Since its establishment in 2014, Xiaomi Marketing has served more than 5,000 key accounts and won honors such as "Top Ten Comprehensive Strength Marketing Service Platform", "Most Popular OTT Marketing Platform of CMO", "Excellent AI Platform of the Year". Meanwhile, we also won more than 100 awards in many marketing competitions such as ROI Festival and Effie Award. Xiaomi marketing has always been committed to providing our customers with better quality, more innovative marketing solutions. http://e.mi.com/ -
OPPO 品牌注册于2001年,2004年公司正式成立。目前 OPPO 的业务遍及40多个国家各地区,拥有超过40万个销售网点。作为一家软硬服一体化的科技公司,OPPO 致力于打造万物互融时代的多智能终端及服务,为人们创造美好生活。
依托于 OPPO 的终端媒体优势,OPPO 营销为客户提供一站式融合营销服务。提供应用商店、浏览器、游戏等多元推广资源,覆盖乐划锁屏、智能短信、快应用等系统原生场景,贯穿消费者旅程,实现精准触达,并通过融合营销战略为客户带来 FAST 商业增长。The OPPO brand was registered in 2001, and the company was established in 2004. OPPO’s business is now in over 40 countries and territories, with over 400,000 sales outlets. As a technology company with both software and hardware offerings, OPPO is dedicated to smart services for the hyperconnected age, bringing better quality of life to more people. With its terminal network and media advantages, OPPO marketing offers its clients integrated one-stop marketing services, with app stores, browsers, games and other various resources, that are integrated to lockscreens, text messages, fast apps and other organic settings – facilitating precise reach across touchpoints in the consumer journey, and rapid business growth with integrated marketing strategies. https://e.oppomobile.com/ -
知乎,中文互联网综合性社区平台。自 2010 年成立以来,知乎凭借认真、专业、友善的社区氛围,独特的产品机制,以及结构化、易获得的优质内容,聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群,已成为综合性、全品类,在诸多领域具有关键影响力的社区平台,构建起了以广告和会员为主的商业模式。
截至 2019 年 1 月,知乎已拥有超过 2.2 亿用户,共产出 1.3 亿个回答。知乎的用户结构也发生了大幅变化,大量二三线城市的用户在知乎进行讨论、分享和交流。
Zhihu is an integrated internet community-based platform for Chinese users. Ever since its founding in 2010, Zhihu has gathered the most creative people in internet technology, business, film, fashion, culture, and other fields in the Chinese speaking world. This was possible thanks to its serious, professional, and friendly social atmosphere, as well as its unique product offerings, and its structured, high quality, and easy to obtain content. It has become the most influential community-based platform for all types of content in many fields. It has an advertising and membership business model.
As of January 2019, Zhihu already had over 220 million users who collectively contributed to 130 million responses. Zhihu’s user base has changed greatly over the years, with a large number of users from second and third tier cities who use Zhihu to discuss, share, and communicate.
http://www.zhihu.com -
北京泛为信息科技有限公司(简称:泛为科技),中国领先的移动营销全链路技术服务商,拥有程序化营销、营销SaaS服务、媒体商业化三大主营业务,通过AI技术及自有大数据平台,结合对市场痛点的挖掘,为广告主、媒体方、代理商等营销链路上的各个生态玩家提供高效有价值的营销解决方案。
Beijing Fancy information Technology Ltd is China's leading mobile marketing full-link technology service provider. It has three main businesses: programmatic marketing, marketing SaaS services, and media commercialization. It uses AI technology and its own big data platform, combined with the mining of market pain points. Advertisers, media parties, agencies and other ecological players on the marketing link provide efficient and valuable marketing solutions. http://www.fancydigital.com.cn -
网易是中国领先的互联网技术公司,网易传媒隶属于网易集团,旗下涵盖行业领先的新闻门户业务以及移动资讯平台业务,集中运营网易门户、网易新闻客户端、网易公开课等核心内容产品。
网易传媒在内容资讯业务方面始终保持市场领先地位。网易新闻融合资讯平台及品质原创内容策划为一体,全天候24小时报道新闻热点及突发事件,信息触角遍布全球,重大报道从未缺席;有深度、有温度的原创报道,以及有趣有料的网易跟贴,更是赢得行业和用户的认可。2011年初,网易新闻客户端上线,受众知名度、行业口碑、下载量、用户粘性等核心指标一直位居行业前列。
NetEase, Inc. (“NetEase”), as a leading internet technology company based in China, is dedicated to providing premium online services centered around innovative and diverse content, community, communication and commerce. NetEase develops and operates some of China’s most popular mobile and PC games. NetEase’s other innovative service offerings include the intelligent learning services of its majority-controlled subsidiary, Youdao; music streaming through its leading NetEase Cloud Music business; and its private label e-commerce platform, Yanxuan. http://www.163.com -
友盟+,以“数据智能,驱动业务增长”为使命,基于卓越的技术与算法能力,结合实时更新的全域数据资源,覆盖191个行业分类、输出300+应用或行业的分析指标,通过AI赋能的一站式互联网数据产品与服务体系,帮助企业实现深度用户洞察、实时业务决策和持续业务增长。截至2020年6月已累计为200万移动应用和890万家网站提供十年的专业数据服务。典型客户包括:中国移动、CCTV、人民日报客户端、今日头条、飞常准、喜马拉雅、唱吧、美拍、斗鱼、智慧树等。
Umeng+, a Chinese leading big data company with the mission of "data intelligence, driving business growth", provides professional universal big data service. It has established excellent technology and algorithm capabilities, combined with real-time updated data resources, covering 191 industry categories, outputs 300+ application or industry analysis indicators.
Umeng+ has successfully helped Clients to drive business growth by providing one-stop Internet data product & service system.As of June 2020, it has provided professional data services for 2 million mobile applications and 8.9 million websites for 10 years.
Umeng+ has a variety of well-known Clients, includeing China Mobile, CCTV, People's Daily App, Bytedance, etc.
http://www.umeng.com -
巨量引擎是字节跳动旗下综合的数字化营销服务平台,致力于让不分体量、地域的企业及个体,都能通过数字化技术激发创造、驱动生意,实现商业的可持续增长。
官网:
https://www.oceanengine.com/Ocean Engine is a comprehensive digital marketing platform developed by ByteDance that provides services to businesses of all sizes, in various regions, to inspire creativity, drive business, and sustain growth. https://www.oceanengine.com/ -
以华为终端高价值用户的体验为初心,打通华为1+8+N全场景生态布局下的媒介流量,为用户带来高品质的营销体验。
HUAWEI Ads endows your ads with premium attributes, and delivers them to Huawei device users with seamless precision – for maximum effect! https://ads.huawei.com -
安客诚是一家提供全域智能营销解决方案的公司,通过多维度分析完成从人群洞察到激活的闭环,助力企业主通过个性化沟通、精准投放等良好客户营销体验实现营销目标。主要为企业提供咨询规划:以品牌业务特点为起点,以业绩增长为目标,帮助品牌进行触点数字化升级改造、会员忠诚度体系设计、全域客户运营策略设计优化、用户标签体系设计和数字化基础设施建设规划;产品规划和实施:数据中台搭建、CRM/SCRM系统,整合多方数据,连接线上、线下触点,深入挖掘数据潜在价值,提升品牌的数字化基础能力,以适应不断变化的业务需求。运营服务:以数据驱动的全域会员运营服务,涵盖电商、线下、Social等全域会员营销方案及执行,为客户业务保驾护航。服务的客户跨美妆、家清、食品、服饰、健康、3C等知名大快消零售行业。
Acxiom is a globally renowned data-driven omni-channel solution company, helping brands achieve marketing objectives like personalized communication, precise targeting, optimized consumer journey experience through multi-dimensional closed-loop analysis. We provide strategic consulting services: empower brands with digital marketing upgrade, membership loyalty design, cross-channel consumer operation strategy build-up & optimization, as well as tagging system. Customized product and service like end-to-end data solution, marketing automation, CDP, CRM&SCRM, AI solution for enterprises; Operation service including E-commerce, social and offline CRM operation, loyalty program and campaign planning and execution. We enable people-based marketing to connect technology and data to drive better customer experiences and higher ROI for business. Our partners cover health & beauty, food, luxury brands, personal care & cleansing, clothing, 3C industries. http://www.acxiom.com.cn -
创略科技是一家数据技术和AI公司,致力于差异化地为中大型B2C企业提供AI驱动的客户数据技术解决方案,助力企业优化与客户数据相关的应用场景,包括客户洞察、个性化营销、客户生命周期价值管理、客户体验提升等。创略科技服务上百家大中型国内外公司,覆盖零售、汽车、金融、旅游、教育培训等行业。
APEX Technologies is a customer data technology and AI company headquartered in Shanghai with offices in Beijing, Shenzhen, Hong Kong and Silicon Valley. We combine cutting-edge big data and AI to tackle problems in areas of marketing, personalization, and customer analytics. We have served 300+ mid to large global and China enterprises in sectors of retail, automotive & mobility, travel, finance and ecommerce.
http://www.chinapex.com.cn -
明略科技是领先的全球企业级数据分析和组织智能服务平台,致力于通过大数据分析挖掘和认知智能技术,推动知识和管理复杂度高的大中型企业进行数字化转型。
明略科技的数据中台帮助企业采集和集成多源异构数据,整合大数据、物联网、知识图谱和多模态人工智能技术,将正确的数据推送给决策者,提高组织内营销和运营的透明、安全、稳定。
同时,明略科技企业智能决策平台,通过连接企业中的人与机器,不断积累组织知识资产并将其程序化,最终实现具有分析决策能力的高阶人工智能应用,让组织内部高效运转,实现人机同行的美好世界。
As a leading global data analysis and organization smart service platform, Mininglamp Technology facilitates digital transformations of medium- and large-sized companies with expert knowledge and management systems using smart technologies in data analysis and mining. Helping companies collect and integrate multi-source isomerous data, IoT, knowledge mapping, and multi-mode AI technology helps Mininglamp deliver accurate data to decision-makers to enhance transparency and safety of marketing and operation activities. The decision-making platform at Mininglamp, based on man-machine cooperation, continuously accumulates and updates organizational knowledge to generate high-level AI applications with analysis & decision-making capabilities to enable organizational efficiency and harmonious man-machine development. https://www.mininglamp.com/ -
分众传媒诞生于2003年,创建了电梯媒体广告模式,2005年成为首家在美国纳斯达克上市的中国广告传媒股,并于2007年入选纳斯达克100指数。2015年分众传媒回归A股,市值破千亿,成为中国传媒第一股。分众传媒营收超百亿关键在于,抓住了【电梯】这个核心场景。电梯是城市的基础设施,电梯这个日常的生活场景代表着四个词:主流人群、必经、高频、低干扰,而这四个词正是今天引爆品牌的核心稀缺资源。今天4亿城市人口,每天3亿看分众。分众电梯媒体,覆盖230多个城市,超过260万个电梯终端,被评为【中国广告最具品牌引爆力媒体】。
Focus Media is the largest offline advertising solution provider in China. Founded in 2003 as a pioneer of inner-building advertising company globally, Focus Media is China’s largest elevator and cinema media group. Its IPO in 2005 on NASDAQ was the first among Chinese advertising company. In 2007, it was included in the NASDAQ 100 Index. In 2015, Focus Media returned to the China A-share market.
As the undisputable leader in offline advertising industry, Focus Media owes its impressive RMB 10+ billion results to the pivotal use case of “elevator”. Elevators are the part-and-parcel of urban infrastructure and everyday life. It addresses the mass population passing through elevators with high frequency and low distraction. This makes elevator media the favorite resources for advertising success today. Focus Media covers 300 out of the 400 million Chinese urban residents every day. Focus’ elevator campaigns generate 500+ million impressions per day across 200+ cities, making it the preferred advertising platform in China to boost brand awareness.
https://www.focusmedia.cn/ -
意略明创立于2007年,已从一家以洞察为驱动的战略咨询公司,发展成为以数据赋能为核心,提供营销咨询和解决方案的国际化集团。
意略明的优势在于对数据的独到见解。我们坚信,不同维度的数据,经过适当分析,能够为企业提供启示及洞察,并据此制定具备市场竞争力的商业战略,保障高效的落地执行。从成长蓝图的规划到超级品牌的定位,从产品和商业模式的创新到通过数据赋能来提升营销的投资回报率,从匠心独具的创意营销到基于算法的媒体投放,意略明独特的营销理念和领先的营销方案为众多国内外客户带来巨大的商业价值及影响。
随着业务范围的不断延伸,如今意略明已经成功构建了一系列针对不同行业客户、解决不同商业问题的专业团队,致力于帮助客户实现持续不断的创新、增长和商业成功。我们为客户提供全链路的解决方案,以数据赋能引领营销之变革。Founded in 2007 as an insight-driven marketing consulting firm, Illuminera has evolved into a premier data-empowered marketing consulting and solutions group with global presence.
Illuminera’s unique strength lies in the deep belief that data of all dimensions, if analyzed properly, can lead to revealing insight which in turn illuminates powerful business strategies and ensure highly effective executions. From developing growth roadmaps to positioning mega brands, from innovating new products and business models to elevating marketing ROI with data empowerment, from telling powerful creative stories to using algorithms to guide media placement, time and again our unique philosophies and methodologies deliver substantial business impact.
Today Illuminera has expanded into a collection of boutiques each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win. Combined together, our boutiques provide integrated end-to-end marketing solutions and lead the data-empowered marketing revolution.
http://www.illuminera.com/ -
233成立于2017年9月,为品牌提供品效合一的私域运营解决方案。
近80位来自知名4A广告集团与电商平台的小伙伴凭借丰富的营销经验、长期的私域运营经验与强大的技术产品开发能力,为品牌提供企微私域生态运营、私域管理系统及私域带货三大私域整体解决方案。
233Digital was founded in September 2017, Social Thinking is our core business mindset to provide business value services for brands in China. We had 80+ team members who were mostly from top 4A firms and e-commerce platforms in the industry. Our company had many successful project experiences accumulated in social, e-commerce, new-retail and other marketing fields over the years, and we focused on offering integrated business solutions in social Marketing & social eCommerce. http://233digi.com/ -
利欧数字初创于2014年,秉承着“担当、敏捷、协同、开放”的企业价值观,致力于成为可持续发展的行业领跑者。利欧数字隶属于中国A股上市企业:利欧股份(002131)。总部位于上海,并在北京、深圳、广州、南京、重庆等多地设有分支机构,旗下汇聚了聚胜万合、琥珀传播、氩氪互动、利欧万圣、微创时代、智趣广告六家全资子公司,及世纪鲲鹏、碧橙电商等数家投资公司,汇集了业内1500位优秀人才。五年的发展历程,利欧数字已成长为一家营收超150亿的数字营销集团。
Founded in 2014, LEO Digital Network (LDN) has corporate value of ‘Responsible Eagle Synergetic Open’. LDN is affiliated to China’s A-share listed company LEO Group (SZSE: 002131), dedicated to becoming a sustainable pioneer in the industry. LDN is headquartered in Shanghai, with offices in Beijing, Shenzhen, Guangzhou, Nanjing, Chongqing, comprising six wholly owned agencies as MediaV, Amber Communications, Arke Group, LDN Wansheng, MIAGE and Zhiqu AD and multiple acquisitions, bringing together over 1500 professionals from various backgrounds. In only 5 years, LDN has grown into a digital marketing group with revenues exceeding RMB 150 billion. http://www.leo.cn/ -
百度,拥有强大互联网基础的领先AI公司。
百度营销是百度集团旗下的营销品牌,以科技、数据、内容、创新为核心,依托百度数据、智能技术及移动生态能力,打通全链营销,为合作伙伴提供具有交易闭环能力的营销服务。
Baidu is a leading AI company with a strong Internet foundation. Baidu Marketing is a marketing brand under the Baidu Group, with technology, data, content, and innovation as the core, relying on Baidu data, smart technology and mobile ecological capabilities to open up full-chain marketing, and provide partners with marketing services with closed-loop trading capabilities. http://yingxiao.baidu.com -
零一裂变(深圳)科技有限公司成立于2017年8月,现有团队成员100+人,专注为客户提供微信生态中系统化的用户裂变增长解决方案,打造产品化规模化、可复用的低成本用户增长模型,为垂直行业赋能、服务500+头部企业,如腾讯、京东金融、滴滴、中信集团、宝洁、华为荣耀、三联生活周刊、太平保险、网易云课堂、喜马拉雅、知乎等。
合作伙伴Partner
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微博作为中国领先的社交平台,截止2020年12月,微博月活跃用户已超过5.21亿,并且活跃用户正在飞速的年轻化,其中90后和00后的用户占比接已近80%,微博从消费、美食、运动等各方面渗透到年轻人的生活,成为年轻人的一种生活方式。
微博经过持续的商业化调整与升级,在品牌客户,整合内容,品效合一的营销能力上,不断实现新突破,帮助企业实现商业化高速增长。在新的市场环境中,充分把握品牌机会,通过差异化的社交广告产品和持续优化的广告竞价体系,被市场上的广告主所认可,成为商业中不可缺少的合作伙伴。
Weibo is one of the leading social platforms in China. By December 2020, the number of monthly active users on Weibo has exceeded 521 million. Meanwhile, this user group is rapidly getting younger. Among which, the post-90s and post-00s users are nearly 80%. Weibo has penetrated into young people’s lives from different aspects such as consumption, food, sports, etc., and it has become a way of life for them. After continuous commercial adjustments and upgrades, Weibo continuously achieve new breakthroughs in brand customers, integrated content, and quality & efficiency integration to assist companies achieve rapid commercial growth. In the new market environment, Weibo fully grasps brand opportunities, gets recognized by advertisers in the industry, and becomes an indispensable business partner through differentiated social advertising products and continuously optimized advertising bidding system. www.weibo.com -
整合旗下综合门户凤凰网(https://www.ifeng.com)、手机凤凰网(https://i.ifeng.com)及移动客户端、凤凰视频(https://v.ifeng.com)三大平台
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数英DIGITALING是一个汇聚能量和发散能量的互动媒体平台。自2007年初创至今,我们已为无数的个人和企业提供资讯和专业服务。
这里集结了来自营销、新媒体、电商、互联网及无线互联网等数字领域人才的智慧结晶。
我们的使命是整合数字业界信息,受益于访问者。
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第一财经商业数据中心(CBNData)成立于2015年,是由第一财经和阿里巴巴共同发起成立的国内领先的消费大数据研究机构、数据传播服务商和金融资讯运营服务商。
依托阿里巴巴和第一财经的优势资源,CBNData以科技为驱动,以场景为延展,面向市场全面输出数据服务、内容服务、整合营销服务、MCN整合运营服务四大核心能力。
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胖鲸成立于2013年,致力于为品牌企业在数字时代变革中的营销创新提供启发与线索。胖鲸为品牌企业、营销创新服务机构与媒体平台提供媒体报道、品牌公关、会议组织、会员服务、策略咨询工作坊、企业培训等业务。
创立至今,胖鲸坚持与行业领先品牌、媒体平台与营销创新服务机构紧密合作,敏锐探知营销趋势变化、深入洞察品牌主营销挑战,通过提供专业内容、优质行业中高层人脉、丰富多样的行业活动,胖鲸逐渐成为营销领域最受品牌企业及营销专业人士关注媒体平台。
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我们是全球领先的旅游商业和科技媒体,致力于以独立的新闻态度,关注和报道影响旅游业发展的新事件、新趋势、新模式和新科技。
环球旅讯创立于2006年,一个中国在线旅游业发展风起云涌的时代。经过15年的发展,环球旅讯的业务如今已覆盖了资讯、会议、展览、营销服务等领域,并在不断延伸:
环球旅讯与全球著名的旅游展ITB Berlin成立了合资公司,联合主办的ITB China已经得到了业界的高度认可,成为了中国领先的出境旅游交易平台,并在逐步进入入境游和国内游领域。
环球旅讯将深度介入旅游科技和数字营销领域,为旅游业和专业服务公司打造沟通和合作的平台。
环球旅讯的英文网站ChinaTravelNews.com已经成为全球业界了解中国旅游业动态和趋势的重要窗口。
走过了15年的环球旅讯,将继续专注于媒体、会议、展览、营销服务及其他企业增值服务等领域,深度连接企业与企业、人与人的需求,影响行业的力量,我们的未来才刚刚开启!
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美通社通过其多渠道发布网络、受众情报、定向、评估及信息披露和投资者传播服务,帮助企业和组织与媒体、消费者、决策者、投资者及普通大众进行充分、及时的动态对话,从而为塑造品牌、打响知名度、影响公共政策、推动销售和筹集资本提供支持。美通社隶属于美速通商务咨询(上海)有限公司。
美通社在1954年开创了企业新闻稿发布行业的先河,通过分布在南北美洲、欧洲、亚洲和中东16个国家和地区的无与伦比的办事处网络,借助与全球领先新闻机构之间的独特关系,用40多种语言将客户与170多个国家的受众联系起来。全球4万多家公司、组织和政府机构都在使用美通社的服务,其中包括50%以上的财富500强企业。
PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.
Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a Cision company.
https://www.prnasia.com/ -
天极网致力于有价值的科技原创内容产出及持续的产品创新,以年轻化、时尚化、移动化、开放化作为发展方向。同时依托强势内容资源,打造自媒体矩阵,以精品原创及多元风格适应不同用户需求,全面拓展分发渠道,建立更为广泛的传播平台。
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SocialBeta 成立于 2008 年,是国内最早关注社会化媒体及其商业应用的内容平台,自成立以来,一直致力于报道品牌在数字世界的营销资讯、营销案例、营销趋势及各大品牌的营销最佳实践,为品牌主、广告代理公司及广大从业者提供学习和交流机会,共同探索品牌和消费者的沟通之道。
SocialBeta 旗下拥有国内第一家专注数字营销行业的人才招聘平台独角招聘,和关注品牌广告片领域的内容厂牌@品牌制片厂。
SocialBeta is the leading digital media in China focusing on digital, social media, marketing innovation and creativity.
They cover top marketing and ad news, case studies and resources related to publishing, agency, brand and digital platform.
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关于胡润百富(Hurun Report)
向上向善
胡润百富作为新型全媒体集团,旗下拥有调研与咨询、媒体与活动、金融与投资三大板块。拥有最具规模的中国高净值人群在线活数据,引领由富及贵的格调,为高端品牌提供调研与咨询服务。
调研与咨询:胡润研究院已经成为全球最权威的中国高净值人群研究机构,紧密联系客户与目标消费群,为客户提供直通车。1999年,胡润在中国打造第一张《胡润百富榜》,已连续21年发布。2012年,创制《胡润全球富豪榜》,已连续9年发布。此外,还首创了数个权威性榜单,如:《胡润慈善榜》、《胡润艺术榜》、《胡润品牌榜》和《胡润财富报告》等。胡润百富还长期追踪记录高端人群的变化,携手泰康发布《中国高净值人群医养白皮书》,携手民生银行发布《中国超高净值人群需求调研报告》,携手兴业银行发布《中国高净值人群心灵投资白皮书》、《另类投资白皮书》和《消费需求白皮书》,携手中信银行发布《中国企业家家族传承白皮书》、《中国高净值人群财富管理需求白皮书》、《出国需求与趋势白皮书》和《海外教育特别报告》,携手汇加移民发布《中国投资移民白皮书》,与民生金融租赁发布《中国公务机行业特别报告》,与星河湾发布《第一居所趋势白皮书》,与易界DealGlobe发布《中国企业跨境并购特别报告》,与海银财富发布《财富传承密码特别报告》,与MEC尚扬媒介发布《中国高净值人群情谊往来白皮书》,与中航健康时尚集团发布《中国高净值人群健康指数白皮书》,与招商银行信用卡发布《中国80后财富新贵生活方式报告》,与平安好医生发布《中国好医生榜》,与余彭年慈善基金会发布《中国高净值人群公益行为白皮书》等。此外还有《至尚优品—中国千万富豪品牌倾向报告》、《中国奢华旅游白皮书》、《中国高净值人群威士忌消费研究白皮书》、《中国豪华车品牌特性研究白皮书》和《中国高净值人群养生白皮书》等等。
媒体与活动:胡润百富的媒体传播高达每月2亿人次,媒体浏览量每月达100万人次,拥有在同行业顶尖的新媒体和极具影响力的全媒体平台,鲜活实用讲述创富秘籍、互动体验奢华时尚。胡润百富每年都会定向举办数十场高端活动,每年吸引超过十万高净值人群参与,精准强势地影响有影响力的意见领袖圈层。胡润百富还有至尚优品颁奖盛典、胡润慈善榜、胡润艺术榜、创时代、原创文学IP价值榜、名校之夜以及胡润海外行等一系列丰富高端的活动。
金融与投资:胡润百富的投资取得了斐然的成绩,至今已拥有20余家子公司,胡润百学体现了胡润百富对教育的重视,至今已出版过多个国家的世界顶尖学校指南。2008年胡润马道成立,之后多年支持华天参加奥运马术;2016年,胡润马道成立了胡润英国马主会,并购买了首匹战马。胡润光谷是设计、地产、金融跨产业资源整合运营平台。胡润光谷和胡润艺术荟鼓励企业家成为收藏家,并计划在十年内推出500个具有发展潜力的艺术家。金港胡润承办高端古典汽车集结赛,以竞赛、文化体验、高端活动、品牌推广、嘉年华和公益行的多样化形式交叉展开,为参加者及合作伙伴抓紧中国“一带一路”中南线的发展机遇。德爵胡润致力于用全球最顶级的面料与工艺为高净值商务人群提供全手工量体定制体验,为企业营造良好形象。21世纪百富学院由胡润担任院长,聚焦中国民营企业产业升级及转型成长,以百富榜企业家导师制、全程实战互动为特色,传承商业领袖智慧,汇聚全球商业资源,旨在打造国际化实战商学院。
总部位于上海的胡润百富,在伦敦、洛杉矶、孟买均设有分支机构,为各国企业家搭建交流平台。自2012年起,发布了《胡润印度富豪榜》,《胡润印度慈善榜》,以及“最受尊敬的印度企业家”等等。
更多信息,请浏览胡润百富网站http://www.hurun.net,关注胡润百富官方微信HurunReport和微博。
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上海市东方世纪消费品发展促进中心(简称“东方快消品中心”)是上海市经济和信息化委员会主管、上海市民政局登记成立的民非单位。
东方快消品中心的宗旨是促进上海及周边地区消费品产业的持续健康发展, 被相关职能部门授予“民生消费品自主品牌增值服务平台”、“中小企业信息服务机构”、“快消品流通领域诚信服务平台”、“创意+快消品公共服务平台”等,旗下的《快消品》全媒体至今已有20年历史。
东方快消品中心的定位是为政府和行业提供商机资讯、供应链对接撮合、品牌营销、零售及产业研究和诚信维权等“五位一体增值服务平台”。
东方快消品中心已成为长三角地区领先的快消品行业组织,拥有线下会员企业近2000家,线上高端经理人近170,000名。
Shanghai Oriental Century Consumer Goods Development & Promotion Center is in the charge of Shanghai Commission of Economy and Informatization. It is a civilian management unit which is registered by Shanghai Civil Affairs Bureau.
The center aims at promoting consumer goods industry of Shanghai and surrounding areas to develop continuously. It has been awarded value added service platform for self-owned brand of consumer goods for the people's livelihood, information service organization for small and medium-sized enterprises, integrity service platform in fast consumer goods circulation area, creativity+FMCG platform.
The center has published full-media named fmcgchina for twenty years. It provides “Five in One value-added service” for the government and the industry in the aspect of information, supply-chain, marketing, retail and industrial research, integrality & protection of rights. The center has become leading Fmcg Industry Association in the Yangtze River Delta region, its enterprises members are nearly 2,000 offline and have over 170,000 top managers online.
http://www.fmcgchina.com -
成功营销,是财讯传媒集团下属垂直营销媒体平台,被誉为“中国营销媒体第一品牌”。
作为专业的ToB营销服务机构,成功营销拥有38万+优质订阅用户,通过提供营销热点日报、行业专题策划、定制公关活动、奖项传播包装、营销高阶课堂、走进企业、营销行业峰会等产品,为企业打造线上线下整合营销服务,以专业视角发掘品牌价值,传播企业形象。成功营销定位:发现营销价值 影响营销决策
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执牛耳传媒,90后资深营销媒体人乔云云于2015年在北京创立,中国主流的数字营销信息服务提供商。以“连接数字商业,赢在数字营销”为核心使命,着力构建专属于数字营销领域的商业信息服务平台。旗下全球数字商业营销媒体「执牛耳」(www.zhiniuer.net)定位为“数字营销技术邦·Digital Marketing Technology Space”,为全行业持续带来“更懂营销的科技商业报道”。研究&报道领域:创新的数字营销服务模式;先进的数字营销盈利策略;最佳表现的数字营销公司;最有价值的营销增长指南;最前沿的营销技术新动向;最有影响力的数字化品牌。
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道程广告(上海)有限公司成立于2011年,多年来以以客户品牌价值最大化为目标,以高品味创意和高品质的服务为国内外众多品牌提供品牌传播方案。
道程相信广告始于创意,胜于执行,因此长期以来勇于突破经典,通过TVC,病毒视频,事件营销,社会化营销等方式为品牌方寻找最佳展露方式,以升华独特品牌价值。
除了Idea,更让道程团队骄傲的是每个创意的完美落地。道程广告深耕于汽车汽配,高端家居,精密仪器,金融保险等行业,分别为欧普照明、NATUZZI、伊士曼化工、临港集团,蒂森克虏伯,太平洋保险,丝涟床垫,PPG大师漆等国内外知名品牌创造价值。
冠名合作伙伴Official Named Partner
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我们是全球领先的旅游商业和科技媒体,致力于以独立的新闻态度,关注和报道影响旅游业发展的新事件、新趋势、新模式和新科技。
环球旅讯创立于2006年,一个中国在线旅游业发展风起云涌的时代。经过15年的发展,环球旅讯的业务如今已覆盖了资讯、会议、展览、营销服务等领域,并在不断延伸:
环球旅讯与全球著名的旅游展ITB Berlin成立了合资公司,联合主办的ITB China已经得到了业界的高度认可,成为了中国领先的出境旅游交易平台,并在逐步进入入境游和国内游领域。
环球旅讯将深度介入旅游科技和数字营销领域,为旅游业和专业服务公司打造沟通和合作的平台。
环球旅讯的英文网站ChinaTravelNews.com已经成为全球业界了解中国旅游业动态和趋势的重要窗口。
走过了15年的环球旅讯,将继续专注于媒体、会议、展览、营销服务及其他企业增值服务等领域,深度连接企业与企业、人与人的需求,影响行业的力量,我们的未来才刚刚开启!
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美通社通过其多渠道发布网络、受众情报、定向、评估及信息披露和投资者传播服务,帮助企业和组织与媒体、消费者、决策者、投资者及普通大众进行充分、及时的动态对话,从而为塑造品牌、打响知名度、影响公共政策、推动销售和筹集资本提供支持。美通社隶属于美速通商务咨询(上海)有限公司。
美通社在1954年开创了企业新闻稿发布行业的先河,通过分布在南北美洲、欧洲、亚洲和中东16个国家和地区的无与伦比的办事处网络,借助与全球领先新闻机构之间的独特关系,用40多种语言将客户与170多个国家的受众联系起来。全球4万多家公司、组织和政府机构都在使用美通社的服务,其中包括50%以上的财富500强企业。
PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.
Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a Cision company.
https://www.prnasia.com/ -
道程广告(上海)有限公司成立于2011年,多年来以以客户品牌价值最大化为目标,以高品味创意和高品质的服务为国内外众多品牌提供品牌传播方案。
道程相信广告始于创意,胜于执行,因此长期以来勇于突破经典,通过TVC,病毒视频,事件营销,社会化营销等方式为品牌方寻找最佳展露方式,以升华独特品牌价值。
除了Idea,更让道程团队骄傲的是每个创意的完美落地。道程广告深耕于汽车汽配,高端家居,精密仪器,金融保险等行业,分别为欧普照明、NATUZZI、伊士曼化工、临港集团,蒂森克虏伯,太平洋保险,丝涟床垫,PPG大师漆等国内外知名品牌创造价值。
支持媒体Supporting Media
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微博作为中国领先的社交平台,截止2020年12月,微博月活跃用户已超过5.21亿,并且活跃用户正在飞速的年轻化,其中90后和00后的用户占比接已近80%,微博从消费、美食、运动等各方面渗透到年轻人的生活,成为年轻人的一种生活方式。
微博经过持续的商业化调整与升级,在品牌客户,整合内容,品效合一的营销能力上,不断实现新突破,帮助企业实现商业化高速增长。在新的市场环境中,充分把握品牌机会,通过差异化的社交广告产品和持续优化的广告竞价体系,被市场上的广告主所认可,成为商业中不可缺少的合作伙伴。
Weibo is one of the leading social platforms in China. By December 2020, the number of monthly active users on Weibo has exceeded 521 million. Meanwhile, this user group is rapidly getting younger. Among which, the post-90s and post-00s users are nearly 80%. Weibo has penetrated into young people’s lives from different aspects such as consumption, food, sports, etc., and it has become a way of life for them. After continuous commercial adjustments and upgrades, Weibo continuously achieve new breakthroughs in brand customers, integrated content, and quality & efficiency integration to assist companies achieve rapid commercial growth. In the new market environment, Weibo fully grasps brand opportunities, gets recognized by advertisers in the industry, and becomes an indispensable business partner through differentiated social advertising products and continuously optimized advertising bidding system. www.weibo.com -
数英DIGITALING是一个汇聚能量和发散能量的互动媒体平台。自2007年初创至今,我们已为无数的个人和企业提供资讯和专业服务。
这里集结了来自营销、新媒体、电商、互联网及无线互联网等数字领域人才的智慧结晶。
我们的使命是整合数字业界信息,受益于访问者。
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胖鲸成立于2013年,致力于为品牌企业在数字时代变革中的营销创新提供启发与线索。胖鲸为品牌企业、营销创新服务机构与媒体平台提供媒体报道、品牌公关、会议组织、会员服务、策略咨询工作坊、企业培训等业务。
创立至今,胖鲸坚持与行业领先品牌、媒体平台与营销创新服务机构紧密合作,敏锐探知营销趋势变化、深入洞察品牌主营销挑战,通过提供专业内容、优质行业中高层人脉、丰富多样的行业活动,胖鲸逐渐成为营销领域最受品牌企业及营销专业人士关注媒体平台。
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SocialBeta 成立于 2008 年,是国内最早关注社会化媒体及其商业应用的内容平台,自成立以来,一直致力于报道品牌在数字世界的营销资讯、营销案例、营销趋势及各大品牌的营销最佳实践,为品牌主、广告代理公司及广大从业者提供学习和交流机会,共同探索品牌和消费者的沟通之道。
SocialBeta 旗下拥有国内第一家专注数字营销行业的人才招聘平台独角招聘,和关注品牌广告片领域的内容厂牌@品牌制片厂。
SocialBeta is the leading digital media in China focusing on digital, social media, marketing innovation and creativity.
They cover top marketing and ad news, case studies and resources related to publishing, agency, brand and digital platform.
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关于胡润百富(Hurun Report)
向上向善
胡润百富作为新型全媒体集团,旗下拥有调研与咨询、媒体与活动、金融与投资三大板块。拥有最具规模的中国高净值人群在线活数据,引领由富及贵的格调,为高端品牌提供调研与咨询服务。
调研与咨询:胡润研究院已经成为全球最权威的中国高净值人群研究机构,紧密联系客户与目标消费群,为客户提供直通车。1999年,胡润在中国打造第一张《胡润百富榜》,已连续21年发布。2012年,创制《胡润全球富豪榜》,已连续9年发布。此外,还首创了数个权威性榜单,如:《胡润慈善榜》、《胡润艺术榜》、《胡润品牌榜》和《胡润财富报告》等。胡润百富还长期追踪记录高端人群的变化,携手泰康发布《中国高净值人群医养白皮书》,携手民生银行发布《中国超高净值人群需求调研报告》,携手兴业银行发布《中国高净值人群心灵投资白皮书》、《另类投资白皮书》和《消费需求白皮书》,携手中信银行发布《中国企业家家族传承白皮书》、《中国高净值人群财富管理需求白皮书》、《出国需求与趋势白皮书》和《海外教育特别报告》,携手汇加移民发布《中国投资移民白皮书》,与民生金融租赁发布《中国公务机行业特别报告》,与星河湾发布《第一居所趋势白皮书》,与易界DealGlobe发布《中国企业跨境并购特别报告》,与海银财富发布《财富传承密码特别报告》,与MEC尚扬媒介发布《中国高净值人群情谊往来白皮书》,与中航健康时尚集团发布《中国高净值人群健康指数白皮书》,与招商银行信用卡发布《中国80后财富新贵生活方式报告》,与平安好医生发布《中国好医生榜》,与余彭年慈善基金会发布《中国高净值人群公益行为白皮书》等。此外还有《至尚优品—中国千万富豪品牌倾向报告》、《中国奢华旅游白皮书》、《中国高净值人群威士忌消费研究白皮书》、《中国豪华车品牌特性研究白皮书》和《中国高净值人群养生白皮书》等等。
媒体与活动:胡润百富的媒体传播高达每月2亿人次,媒体浏览量每月达100万人次,拥有在同行业顶尖的新媒体和极具影响力的全媒体平台,鲜活实用讲述创富秘籍、互动体验奢华时尚。胡润百富每年都会定向举办数十场高端活动,每年吸引超过十万高净值人群参与,精准强势地影响有影响力的意见领袖圈层。胡润百富还有至尚优品颁奖盛典、胡润慈善榜、胡润艺术榜、创时代、原创文学IP价值榜、名校之夜以及胡润海外行等一系列丰富高端的活动。
金融与投资:胡润百富的投资取得了斐然的成绩,至今已拥有20余家子公司,胡润百学体现了胡润百富对教育的重视,至今已出版过多个国家的世界顶尖学校指南。2008年胡润马道成立,之后多年支持华天参加奥运马术;2016年,胡润马道成立了胡润英国马主会,并购买了首匹战马。胡润光谷是设计、地产、金融跨产业资源整合运营平台。胡润光谷和胡润艺术荟鼓励企业家成为收藏家,并计划在十年内推出500个具有发展潜力的艺术家。金港胡润承办高端古典汽车集结赛,以竞赛、文化体验、高端活动、品牌推广、嘉年华和公益行的多样化形式交叉展开,为参加者及合作伙伴抓紧中国“一带一路”中南线的发展机遇。德爵胡润致力于用全球最顶级的面料与工艺为高净值商务人群提供全手工量体定制体验,为企业营造良好形象。21世纪百富学院由胡润担任院长,聚焦中国民营企业产业升级及转型成长,以百富榜企业家导师制、全程实战互动为特色,传承商业领袖智慧,汇聚全球商业资源,旨在打造国际化实战商学院。
总部位于上海的胡润百富,在伦敦、洛杉矶、孟买均设有分支机构,为各国企业家搭建交流平台。自2012年起,发布了《胡润印度富豪榜》,《胡润印度慈善榜》,以及“最受尊敬的印度企业家”等等。
更多信息,请浏览胡润百富网站http://www.hurun.net,关注胡润百富官方微信HurunReport和微博。
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上海市东方世纪消费品发展促进中心(简称“东方快消品中心”)是上海市经济和信息化委员会主管、上海市民政局登记成立的民非单位。
东方快消品中心的宗旨是促进上海及周边地区消费品产业的持续健康发展, 被相关职能部门授予“民生消费品自主品牌增值服务平台”、“中小企业信息服务机构”、“快消品流通领域诚信服务平台”、“创意+快消品公共服务平台”等,旗下的《快消品》全媒体至今已有20年历史。
东方快消品中心的定位是为政府和行业提供商机资讯、供应链对接撮合、品牌营销、零售及产业研究和诚信维权等“五位一体增值服务平台”。
东方快消品中心已成为长三角地区领先的快消品行业组织,拥有线下会员企业近2000家,线上高端经理人近170,000名。
Shanghai Oriental Century Consumer Goods Development & Promotion Center is in the charge of Shanghai Commission of Economy and Informatization. It is a civilian management unit which is registered by Shanghai Civil Affairs Bureau.
The center aims at promoting consumer goods industry of Shanghai and surrounding areas to develop continuously. It has been awarded value added service platform for self-owned brand of consumer goods for the people's livelihood, information service organization for small and medium-sized enterprises, integrity service platform in fast consumer goods circulation area, creativity+FMCG platform.
The center has published full-media named fmcgchina for twenty years. It provides “Five in One value-added service” for the government and the industry in the aspect of information, supply-chain, marketing, retail and industrial research, integrality & protection of rights. The center has become leading Fmcg Industry Association in the Yangtze River Delta region, its enterprises members are nearly 2,000 offline and have over 170,000 top managers online.
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成功营销,是财讯传媒集团下属垂直营销媒体平台,被誉为“中国营销媒体第一品牌”。
作为专业的ToB营销服务机构,成功营销拥有38万+优质订阅用户,通过提供营销热点日报、行业专题策划、定制公关活动、奖项传播包装、营销高阶课堂、走进企业、营销行业峰会等产品,为企业打造线上线下整合营销服务,以专业视角发掘品牌价值,传播企业形象。成功营销定位:发现营销价值 影响营销决策
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执牛耳传媒,90后资深营销媒体人乔云云于2015年在北京创立,中国主流的数字营销信息服务提供商。以“连接数字商业,赢在数字营销”为核心使命,着力构建专属于数字营销领域的商业信息服务平台。旗下全球数字商业营销媒体「执牛耳」(www.zhiniuer.net)定位为“数字营销技术邦·Digital Marketing Technology Space”,为全行业持续带来“更懂营销的科技商业报道”。研究&报道领域:创新的数字营销服务模式;先进的数字营销盈利策略;最佳表现的数字营销公司;最有价值的营销增长指南;最前沿的营销技术新动向;最有影响力的数字化品牌。
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