With 15 years of marketing strategy and integrated marketing experience, long-term service to the internet and e-commerce industries, and a keen understanding of online advertising in China and the globe, he currently works at ByteDance, where he is responsible for the branding and marketing of the Ocean Engine platform.

Jingdong Ge, Marketing Senior Vice President, MBA Graduate of the University of Hong Kong, Internet Marketing Innovation Expert.

Ge joined Sina in February 2000. Since 2020, Ge has served as Weibo Marketing Senior Vice President and was fully responsible for the commercialization of Sina and Weibo. Based on his years of understanding of social marketing, he formed a marketing methodology based on data insights and marketing scenarios, and committed to providing customers with more comprehensive, more targeted, and more in line with the needs of the times marketing solutions.

Mr. Leo, joined in NetEase in 2013, now serves as the VP of NetEase Media, who is overall taking charge of charge of managing Marketing Management Center & Strategic Operation Department and Investment Department of NetEase.

With the rich experience accumulated from 4A to Internet media, Leo has an excellent ability in terms of integrating creative ideas and media resources to facilitate content innovation and make marketing solutions. he created and advances the “attitude marketing system” of NetEase. Besides, through his integration ability, he led the team to create successful cases and won numerous industry honors, gradually make “attitude marketing” became one of the most influential marketing brands in the industry.

In 2010, Qi Yunji founded the new wave guochao skincare brand – Little Dream Garden. Founded on insights into consumer needs, Little Dream Garden has been recognized as the leader amongst new Chinese brands in the realm of Personal Care, and has launched successively quality products that are loved by consumers, with sales in the billions. In 2019, sales for Little Dream Garden’s body scrub cream surpassed 6.5 million bottles, being the preferred body care brand for over 20 million young people in China.

From the cultivation of a dream, our original aim has not changed. From the brand’s founding to gaining stability to further growth, we have maintained the state of staying foolish and hungry, gaining insights into user needs and innovating our products, leading our team to the realization of natural skincare and technology, and helping each customer to fulfill their little garden dream.

Alex Xing, Vice President of GrowingIO. Graduated from Department of Automation and School of Economics and Management, Tsinghua University. Alex has nearly 20 years of experience in strategy of digital transformation, Digital marketing and IT consulting. He has provided growth consulting services and digital intelligence system construction for hundreds of traditional and Internet enterprises, such as China Eastern Airlines, Friso, DANONE, Feihe, BESTORE, Home Inn, ANTA, FOTILE, CHINA MERCHANTS LIFE INSURANCE, Liepin, ZCOOL, MOMO, etc., and is widely recognized and praised by clients.

Ms. Wu Meng, now as vice president of JALA Group, is in charge of the E-Commerce Department and New Brand Department of the Group.

Ms. Wu Meng has rich experience in Internet and digital retail management. During her tenure in JALA Group, Ms Wu founded the e-commerce team that achieved a leap forward breakthrough and has won the National-Beauty-Brand champion of 11.11 for 3 years in succession. Also, Ms Wu successfully incubated a new national retail beauty brand, which has won many heavyweight awards such as innovation leader of GMTS and so on.

Over ten years of industry experience, and has assumed management roles at numerous leading SaaS companies, with deep sales knowledge for enterprise services, management and implementation of solutions for vertical industries, with rich experience in private data traffic marketing and digital transformation for traditional enterprises. He has been a critical figure in the development of Beijing Chenfeng Information Technology Co., Ltd. ‘ business in the East China market, and the consolidation of the East China business unit.

Graduated from Tongji University majoring in computer science.
Nancy has been engaging in the marketing and media industry for over 15 years, and at the same time she has been involved in brand strategy, market research, content creative, media integrated, AI application and other related fields. Nancy has successively served as a marketing leader for enterprises such as FOSUN / Miaozhen / PPTV / SMG, and other well-known corporations.

With her rational thinking and sensate expression, she has helped emerging high-tech industries to complete the brand strategy, and created the IP branding of Fosun-“Future Clinic” and Miaozhen -“MAMS” from scratch.

In October 2020, she joined MAI as its  CMO, committed to accumulate the essence of marketing, popularize the digital concept, and help the new consumption to reach a leap of growth.

Li XIngyi is the current General Manager of the Credit Card Center Marketing Department at CITC Bank, and is fully responsible for CITIC Bank’s credit card branding, marketing strategy and brand marketing activities.

She has been working in the financial industry for more than 10 years, gaining both theoretical and practical experience as management personnel at foreign-invested banks, Communications Bank and CITIC Bank credit card departments, being responsible for marketing strategy, product development, as well as brand marketing and promotions. She has an international vision, and has deep insights on consumer needs, and is committed to innovation. Li has led her team to many successes and best practices for credit card marketing activities.

Mr. Zhang Jian is currently the Feminine Care Category Director of Vinda, responsible for brand planning management and business development. He has 20 years of FMCG sales and brand management experience, and has keen insights in the realm of consumer insights, high-end brand building and product development, as well as innovative promotions and user management.

Jason Gao has worked for the Master Kong brand for 25 years, building up the consumer integrated marketing model for the brand, as well as its digital ecosystem comprising of streamlining of big data, AI, with innovation and remodeling of business models, management and growth. His work consists of many classic and award-winning case studies.

Ding Xuewen is currently the Deputy General Manager of Jiangxiaobai, and was previously in the roles of ecommerce center brand manager, and brand director.

His key expertise includes brand management and marketing strategy planning.

Managing Director, Chinese Young Entrepreneurs’ Association
Vice President, Shanghai Young Entrepreneurs’Association
Partner & Vice President，Focus Media Group

Mr Chen is a seasoned marketer and advertiser with 22 years exeprience, worked successively in top international and domestic advertising media companies and Internet companies.

Served more than 100 brands, such as P&G, Unilever, L’Oreal, Wyeth, BMW, CMCC, SGM, Alibaba, JD, Eleme, MIUI, Ctrip, Didi Chuxing, etc.
Served as a judge for many well-known international and domestic advertising awards such as London International Advertising Awards, New York Festivals, International Advertising Awards, Greater China Effie, etc.

As the CEO for UM China, Lawrence is responsible for the overall business operations for the IPG Mediabrands media agency. His mission is to drive transformation and localization of the Futureproof proposition in China.
He is a Chinese Canadian who’s worked across North America and Greater China for over 21 years. His experience spans across leading 4A agency groups, start-ups and media platforms to pioneer digital media transformation from digital advertising to ad tech to data-driven AI. He has productized, operationalized, evangelized and integrated new digital media innovations successfully into global brands marketing strategy.
Previously, Lawrence spent nearly 9 years at Dentsu International China in different management roles including Manager Director of iProspect, Amnet, Team Intel and the Integrated Solutions unit.
Other digital marketing roles he held included Managing Director of GroupM e-Business Solutions in China, General Manager of Digital at Omnicom Media Group (OMG) China, Business Manager at PCCW Directories, Effisis, HK’s first pay-per-click contextual search ad network, Euro RSCG Interaction HK, and Modem Media.
He is an accomplished digital marketer with multiple accolades. This includes Campaign Asia awarding Lawrence in the Digital A List 3 times in 2014, 2016 and 2018. He was the co-chair at the Mobile Marketing Assoc. China in 2017 and committee lead on the Asian Digital Marketing Assoc. He is also an active digital marketing evangelist, participating in industry events speaking at AD:Tech, CAA, CASBAA, DCCI, DSZR, ROI Festival, and SES, along with regularly contributing to industry trade press including Campaign Magazine, Ad Age and AdExchanger.cn.

With over eighteen years of experience in marketing/ecommerce in China, Leon’s current passion is transforming marketing for the digital age using cutting-edge solutions.

Leon is routinely engaged by clients to advise on critical business issues such as digital transformation, brand strategy and communications, innovative business models, etc. In addition, Leon has been at the forefront of data-empowered marketing and frequently speaks in conferences and seminars.

Carol has been working in marketing consulting industry for over 15 years. She has extensive experience in many areas such as brand strategy, communication strategy, marketing efficiency, integrated marketing, etc.

With profound understanding of Chinese consumers, Carol implants problem-solving orientation and craftsmanship to every one of her project. She has accumulated extensive experience in insight-inspired brand strategy and communication, and is a pioneer and active practitioner of strateg- driven communication landing, and integrated marketing solutions.

Faye Tang has been working in market research and brand consultancy for over 15 years.

With a profound understanding about branding and strategy, Faye has developed a strategic business acumen which can help provide branding strategy solutions from disruptive business model, private domains strategy, digital transformation and business growth mapping.

Major clients Faye has been working to drive growth include but not limited to Abbott, Nestle, Nutricia, Wyeth, Nissan, Bright Dairy, Ford, Qiaohu, etc.

With the belief that customer experience is at the heart of innovation, Claire dedicates herself in discovering the customer truth through reviewing the elements easily ignored by brands.

During her 10+ years of experience, Claire successfully helped many clients to innovate, evaluate and launch new products/services that could uplift customer experience across cosmetics, FMCG, technology and feminine care industries. She is also a pioneer of online insight community in China market with expertise in uncovering consumer insights to drive innovation in digital world.

Claire Zhang has helped clients develop hit products with outstanding market performance, with products such as L’Oréal’s Mid-night cream selling 100k+ units on launch day, OLAY Pureset Supreme Concentrate selling 110k+ units on launch day, and Midea’s hit laundry machine making RMB 30 million+ on Singles Day, and much more.

Matthew has over ten years of experience in market research and consulting, with a particular focus on exploring and gathering knowledge for big data marketing. Matthew does well in combining the strengths of both consumer insight and big data statistical modeling, where he uses data to formulate, iterate and faithfully implement strategies which greatly improve marketing efficiencies for brands; while he also refines SOP and perfect the best practices of big data marketing.

Through dedicated research and an accurate grasp of big data marketing, Matthew has established a good reputation among customers. He has provided service for various multinational companies and well-known enterprises such as Ferrero, Shiseido, Suntory, Nestlé, Johnson & Johnson and so on.

Worked at P＆G for 19 years

Starting in the toronto office direct from school and quickly moving to the global headquarters in cincinnati. ohio

Entire career in beauty &grooming；with experiences ranging from personal cleansing, to global skin care,olay antiperspirants & deodorants and hair care.

Married for 16 years to a fellow P＆G svp, vedran miletic.

Corporate Vice President Tencent Helen Luan, corporate vice president of Tencent Holdings Limited, also vice president of Tencent Corporate Development Group (CDG), is responsible for account services and team management. Building on her experiences of 20 years plus in digital marketing and as one of the most influential digital advertising experts in the trade, Helen is well-versed in managing online advertising and digital marketing.

During her career with Tencent which started in 2008, Helen has performed remarkably in promoting key account services and establishing marketing and sales management system. Helen has designed a series of brand marketing methodologies for marketing efficiency improvement and customer experience enhancement, which has established Tencent Marketing Solution as a leading-edge player in the industry.

Ever since Tencent highlighted the future of the industrial internet, with an open heart, Ms. Helen Luan has facilitated the integration of sales, operation, distribution, deliveryand other functions, redefined sales tracks, and established sales and operation models that organically incorporates foreground and midground.

Before joining Tencent, Helen worked at SINA for 9 years, during which she took charge of sales in north and south China and achieved remarkable performance.

A seasoned veteran in management of internet and online advertising, currently serves as the CEO of Yoyi digital, the leading provider in the multi-screen programmatic buying platform in China. Before Yoyi, Roy was the Head of Google AdSense in the Asia Pacific region, building the high performing teams, turning Google Adsense to the No.1 Ad Network in the region, and growing the revenue to US$ 1 billion in less than six years. Before Google, he served in 3Com and Sun Microsystems China.

Shirley Xue is Managing Director of North East Asia (China mainland, Hong Kong, Taiwan and Korea), Beiersdorf AG. 

Shirley has more than 20 years of rich experiences in Beauty & FMCG industry with international companies like P&G, Estée Lauder, Pepsi, and Coty.

Molly Liu joined Starbucks China in 2012 and has served as VP and General manager for Starbucks China Digital Ventures business since 2016. Digital innovation is critical to Starbucks global and China growth strategy, and Starbucks China is committed to creating a unique fourth place digital experience for customers in the market through continuous innovation and partnership expansion.

Molly led her team to set the foundation for Starbucks China digital flywheel, through multiple rounds of up-leveling the Starbucks Rewards membership program, cultivated the partnership with major digital platforms, and launching many innovative digital experiences such as “Say it with Starbucks” social gifting, Starbucks Delivers, Starbucks Now mobile order and pay service, and Delivery Gifting services. These initiatives have deepened Starbucks digital engagement with customers and contributed substantial incremental growth to the business.

Prior to Starbucks, Molly served as an Engagement manager at McKinsey & company, focusing on consumer and retail industries.

Molly graduated from Fudan University with a bachelor and master degree in International Finance.

General Manager，Brand Marketing Solutions

Over a decade of marketing and customer management experience in consumer goods industry.

Successively served in Unilever , L’Oreal and LVMH.

In charge of beauty cosmetics e-commerce business team and brand solutions team successively after joining Xiaohongshu.

Has deep understanding of consumer goods industry , brand marketing , e-commerce operations and social media.

Qian Furen （Yufan Qian） is a co-founder of Chenfan. Ms. Qian has served as director since January 2018 and as Chief Operating Officer since inception. Ms. Qian has an extensive experience in influencer operation, and she is currently in charge of influencer development and management, as well as advertising business.

Candice Wan joined Bayer in 2019 and currently is VP of APAC Cross border E-commerce and China E-commerce of Bayer Consumer Health. Previously, she was Co-founder& COO of a scientific& technology company. Before that, she was e-commerce General Manager of RED, national key account director of YHD, regional sales head of Mars and senior key account manager of P&G.

Candice is a seasoned business executive with over 15 years diverse experience in FMCG, E-commerce, and AI solutions industry. Her expertise range across sales, marketing, business development, strategy and fund raising. Candice has a proven record of developing new business models and achieving high growth rate through transformation in fierce competition.

Responsible for advertising sales strategy and executing of Kuaishou Commercial.
Worked for Tencent and served as South China Channel Sales Director，Traditional Channels Group Director and Sports Marketing Center Director. 
Responsible for the development and promotion of Tencent’s commercial products for multiple business units.

Q Chen heads commercializing and realizing the brand advertising business for Xiaomi Group with its ecological chain enterprises. His mission is the purposeful application of Xiaomi’s scale across product, data and technology to let the brand advertisers of Xiaomi benefit from breakthrough integrated marketing capabilities.

Ms. Li Qian is the General Manager of Marketing Center of Trip.Com Group, managing the Marketing Operation Team and Commercialization Center.

Li Qian has been deeply involved in the tourism industry for more than 10 years. She has rich marketing experience and keen business insight.

Zhiguo LYU，Umeng+ COO， has extensive professional experience in Internet marketing services over 13 years ，with rich business experience in Commercial realization, business model, digital business strategy and digital marketing strategy.Prior to Umeng+, Zhiguo LYU worked at Baidu, Sogou, and Didi. He joined Alimama as general manager of marketing product business, in this role he also led marketing team.

Founder & CEO, Yimian by Ascential

Tony is the founder and CEO of Yimian. After earning his B.Eng, MPhil and PhD degrees in Computer Science from HKUST, Tony went on to work for Tencent Inc., the National Institute of Informatics Japan, and Huawei Noah’s Ark AI Laboratory Hong Kong as an esteemed researcher and developer in data technology. Before founding Yimian, he was the head of the machine learning division in QVOD (Kuaibo) Technology.

Current Position and Responsibilities

Danielle Jin joined Visa in May 2016 as Head of Marketing for Greater China,  and is responsible for leading the Greater China marketing team to build a world-class marketing function, developing and executing a marketing strategy designed to create a successful challenger brand domestically in the face of market opening, while at the same time showcasing Visa’s global strength. 

Other Information 
Danielle is a seasoned marketer and strategist with 20 years exeprience both in China and U.S., with a track record in turning around underperforming business, launching new innovation, and delivering ground-breaking marketing campaigns. 

Prior to Visa, Danielle was Vice President, Beverage Category for PepsiCo China.  In this role she led the entire beverage category growth strategy, as well as the marketing & innovation agenda.  Before PepsiCo, she was director of Marketing with Ghirardelli Chocolates in San Leandro, CA.  Prior to that, she worked with McKinsey & Co in Atlanta, GA.  Danielle started her career with Unilever.

Danielle is a published writer with two books, numerous short stories and essays, and is a guest lecturer on strategy and Marketing topics.  She holds a Bachelor of Business Administration, Marketing, from Fudan University, China and an MBA from Yale University, USA.  

Li Tingli, is the product VP of Beijing Fancy information Technology Ltd.

He is a master of Chinese Academy of Sciences，He has nearly 10 years of experience in big data and digital marketing technology and products，and holds several national invention patents and software copyrights. He used to work for Baidu，is the core engineer of Baidu BES and DSP. After working in Beijing Fancy information Technology Ltd , he was fully responsible for the company’s product structure and strategy, and led the research and development of FancyDMP, FancyPULSE,Fancy Intelligent delivery and other products, and enabled digital marketing with product technology to create new value for customers.

Aki has worked in internet marketing related roles for the past 15 years. Having experienced the rapid developments of the internet and later on, the mobile internet, he has participated in the commercialization developments of many forms of media and channels such as web portals, videos, games, social media, e-commerce, etc. Currently, the Vice President of Zhihu is responsible for the advertising and content marketing business of Zhihu.

Maise Huang is Digital Commerce Head and Demand Reinvention officer of Mars Wrigley China.

Maise has been working for Mars Wrigley for 12 years,  with various functions including National Key Account Management, Category Management and Customer marketing.  Before MW, she used to work in Unilever and Phillips.

As one of the earliest group of marketing management professionals from China, Myles began his career at P&G in 1992, and helped launch the Safeguard, Crest brands, accumulating work experience at the Asian branches of P&G in Japan and Korea, and later assumed the roles of Marketing Director and Vice President at Unilever and RB, as well as the General Manager and President Greater China of Whirlpool, Luxottica and Philips. He also worked at the Private Equity Fund TPG. He graduated with a biology major at the University of Science & Technology of China, with a EMBA from CEIBS.

Myles has gained deep insights in the realm of business management, digital transformation, and retail. He is currently a listed company independent director, consultant and partner of the Baojie Foundation Fund.

Growth Partner of nEqual

Philip Wang, Growth Partner of nEqual, is responsible for the implementation management of nEqual’s marketing cloud system business and consulting services based on industrial know-how. Skilled at AI+HI digital transformation application, he focuses on application of marketing close-loop solutions and consulting services across the two major areas of AdTech and MarTech to achieve the integration of overall strategic planning and industrial innovative business, thereby helping enterprises build sustainable market advantages and business competitiveness.

Ian Yang, the Vice President of 233Digital’s, with 13 years of social & digital marketing experience and has successfully served many top 500 local & global brands. He has won many famous international awards including bronze Cannes Lion, Oneshow, MMA, Effie, etc. At present, he is actively engaged in the field of private domain marketing, to provide brands a solution of business development and performance integration. 

Beiping have more than 15 years of experience in the management of retail industry ; In his career ,he has experienced three stages :informatization of foreign enterprises ,digital exploration of private enterprises ,and integration of industrial Internet .In recent years ,he has mainly explored and practiced the informatization and digital transformation of enterprises in the retail industry , with big data ,artificial intelligence ,cloud computing, internet of Things ,new retail and other research and practice directions .Led and experienced from billions to trillions of enterprise information and digital transformation process ,and accumulated project amount exceeded 100 million yuan .The companies he has served and worked for include HP、Siemens、Shell、Bestseller、Xiaomi、Peace bird、Shede Spirits etc.

2007-2008 Maersk Shipping Management
2008-2019 P&G Sales and Trade Marketing
2020-Now ABI Trade Marketing Senior Director

Michelle Ma is CMO of AFIONA Cosmetics Inc.. She is responsible for brand marketing, membership management, event marketing, etc..

Before Michelle joined AFIONA, she was previously the CRM and Personalization Director of Walmart China, she also has been the International Marketing Head of JD Digital. After experienced with various industries including Consulting, E-Commerce and Retail, she is knowledgeable of customer insights also has substantial experience of digital transformation.

Michelle holds an MBA degree from China Europe International Business School (CEIBS), concentrated in Marketing and General Management.

A marketer who is extremely passionate with consumers and consumer insight, data digital technology, and committed in driving insight-based, data/tech-led marketing transformation.

20 years of diverse experience a cross Marketing & Sales domains, induding Data & Digital,

Consumer Market Insights, New Product Development, Brand Management(both toB & toC),

Trade Marketing, Sales Operation. Experiences from FMCG, Durable Goods and Technology industries, both global Fortune 500 companies such as Mars, Unilever, L’Oreal, and Goodyear, a as well as rising Chinese star -Alibaba.

Extremely passionate & curious about consumers. More than 1/ 3of career was insight focused.

By digging and then transforming consumer insights into marketing strategies & campaigns, induding but not limited to Strategic Planning, Brand Proposition, Mix Development and Market Deployment, Alence has been consistently delivering/ outperforming both brand equity and business performance target.

During 2017Nov~2019 Dec, Alence worked in Alibaba, where she has led product team to design and launch the most comprehensive data marketing tools Strategy Center(策略中心) within Alibaba Uni-marketing framework based on 700M Ali Uni-ID. Now Uni-marketing serves as the strategic data- marketing operating system for more than 7000 top brands over China, for the brand owners to diagnose, insight, plan and execute brand marketing plan based on Alibaba big data.

Since 2019 Dec, Alence rejoined Unilever, heading a team of 37 people, working on data-driven marketing transformation , from back -end DMP, to mid-end data marketing capability building & marketing tool automation, further up to front-end business landing into marketing & sales team to turn data into business value.

As a team leader, Alence believe in the power of team. Alence is recognized in excelling in developing individuals to unleash their full potential thus realize their personal goals.

Looking into next 5-10 years, Alence’s career ambition is to build powerful brands and successful business, by leveraging power of data and technology, and making consumers to be healthier and happier.

Responsible for Marketing of Tongcheng Yilong. Bai graduated from the computer science major of Beijing University, and completed his MBA at Tsinghua University. He joined Tongcheng Yilong in 2008 as Senior Sales Director. After the merger of Tongcheng and Yilong in 2017, he has assumed the role of Marketing VP. Before joining Tongcheng Yilong, he worked at CITIC Bank, Visa and Unionpay.

Nancy Li, Director of Lelecha Marketing Center, is fully responsible for Lelecha’s brand positioning, marketing direction formulation, and online traffic operation.

Before joining Lelecha, Nancy Li, who has rich practical experience in Marketing and brand private traffic, worked for Luckin Coffee Marketing Center, responsible for brand building and brand realization. She also worked in Starbucks China, Customer Experience Department, and participated in Starbucks Reserve Roastery project’s brand digital construction and new category promotion.

Nancy Li has created a number of phenomenal cases in the beverage industry.

She adheres to the concept that marketing is both volume and sales, and insists on pursuing the effect of combining product and effect.

In 2020, she leads the brand upgrading and digital transformation of Lelecha, and uses more efficient creativity to bringing Lelecha’s users more completely brand communication, and direct effect transformation to the brand.

Nancy Li studied in the UK and obtained Master of Business Administration (MBA) degree while studying abroad.

Iris Yu joined Coca-Cola in Sep 2003.  She worked in various positions in Coca-Cola Greater China,  including Region Marketing Director, Trade Marketing Diretor and OMNI Marketing Director. With the solid experience in marketing, commercial and franchise operation, she is responsible for integration of brand plans and commerical activation plans into aligned actionable one-complete-plans with a clear prioritization by brand by channel, to engage consumers and shoppers cross online & offline.  She is responsible to build a world-class trade marketing and OMNI marketing team, developing and executing integrated marketing strategy to create a winning picture of success in market.  

Iris has over 20 years’ FMCG marketing experience in multi global leading companies with extensive experience in brand marketing, trade marketing, consumer promotion, commercial strategy, integrated communication, channel activation, and cross-functional team leadership. 

Prior to Coca-Cola, Iris has worked with P&G and Pepsi in the roles of brand marketing and operational marketing.  She holds a Bachelor of International Economic Law, from Zhejiang University, China and an EMBA from CEIBS China. 

Sarah Lu is the head of marketing for Monster Energy China. She is fully responsible for the development of the brand and marketing strategy of Monster Energy in China and leading the implementation of Monster China’s brand strategic plan. 

Prior to Monster Energy, Sarah was the leader of marketing in Sports Life & Training BU for Li-Ning Sports Goods Co. Ltd. Before that, she worked with well-known Australian chocolate brand Cadbury for years. She has extensive experience in marketing, communication with new generation of consumers and entertainment marketing strategy and campaigns.

Sarah Lu’s marketing experience in multinational and local companies as well as her deep understanding of young Chinese consumers, successfully implementing the strategies and goals of multinational companies in the local market are the driving force for her to lead the Monster Energy China marketing team to continuously drive the business.

Sarah Lu graduated from The Capital University of Economics and Business in 1997 with a bachelor’s degree in international Economics. She graduated from Hong Kong University of Science and Technology in 2009 with an EMBA degree.

Dido LU，Co-founder & VP of New Business – YOUNGTOWN

In 2018, Mr.Zhuang and his core founding team started the Chicecream project.

In two years, Chicecream has become one of the most influential brands in the field of domestic consumer goods. Currently, As the Partner and Senior Vice President of Chicecream, Mr.Zhuang is in charge of the channel layout and marketing management of Chicecream brand in the national market.

Mr.Zhuang has more than ten years of experience in advertising consulting industry, and has a deep understanding of marketing and consumer insight.

Especially in the field of e-commerce, Mr.Zhuang once led his team to create the operation mode of China’s ice cream e-commerce ,and Chicecream Tmall flagship store became the second place in the category within ten days after its launch ,and the first place in the category during the Double Eleven in six months.

Up to now ,the number of fans of Chicecream Tmall flagship store has exceeded 1.5 million, and offline outlets are all over the country. All this is just the beginning for Chicecream.

Mr. Robin Zhang is Head of BabyNes/Maternal/PCE Department in Wyeth Nutrition Greater China.

He is graduated from Shanghai Jiao Tong University, and his career started as brand manager in Danone .China, after then he join Ferrero China and hold the post of Marketing Manager. In 2011 ,Mr. Robin Zhang take the duty of marketing director in Wyeth Nutrition. During his tenure, Robin lead his team established Wyeth Mama Club and developed it becomes a ten million+ Maternal Social ID in 2017.

In 2018, Robin succeed the BU head of BabyNes and Maternal nutrition, at the same time he build W+ Club ,corporate with multiple popular brands, implement a series of innovation projects.

ric Wang is currently join Duravit as Marketing Director for Greater China, and is responsible for leading the Greater China marketing team to build and improve brand influence, developing and executing a marketing strategy both in traditional and e-commerce business.

Prior to Duravit, Eric was Marketing Director, Head of digital, media and CRM for BSH RGC. In this role, he responsible for the communication strategy of three major household appliance brands: Siemens, Bosch, and Gaggenau, and successfully established the top brand image in Chinese market and ensured steady growth in marketing and sales performance.

At the same time, he created a number of successful marketing cases and was also appointed as an expert judge or chairperson by a number of digital marketing competitions. With a sharp marketing sense and a wealth of practical experience in communication and marketing , he is confident that Duravit will be built as an influential bathroom brand in China.

He holds a Bachelor degree of International Economics and Trade from Jilin University in 2001 and an EMBA from Fudan University in 2020.

Jessie Lin  joined DANZ Group in May 2018 as  Social Media&Digital Marketing Director, and is responsible for the strategic designed of the WETCODE brand in social media platforms, including brand marketing and social campaigns. 
Before joining Danzi Group, Jessie Lin has been focusing on the beauty industry. She has worked in famous enterprises such as MG Mask, Hong Kong Sasa Group, Gialen, etc. She has rich experience in brand management, marketing and e-commerce.
With years of practical experience in beauty cosmetics industry, in-depth knowledge of users and pursuit of innovation, Jessie Lin has enabled DANZ Group to achieve sustainable growth in the fierce competition environment.

Company: PINKO

Duration: 2017.1 – present

Title: Regional General Manager APAC (Japan excluded)

Location: Shanghai City, China

Launched in the early 1980s by Cristina Rubini and Pietro Negra, PINKO is a contemporary fashion brand with an Italian spirit.

Company: Peuterey

Duration: 2015.9 – 2016.12

Title: Interim Manager

Location: Shanghai City, China

Founded in 2002, Peuterey is the flagship brand of the Peuterey Group. Design, innovation, and quality are the hallmarks of a company which stands out for its elegant, yet relaxed style represented by contemporary “luxury casualwear” products.

Company: Divage International

Duration: 2013.8 – 2015.6

Title: General Manager

Location: Shanghai City, China

United Europe-Elite is one of the major companies operating in the production and distribution of underwear and hosiery products in Russia. Starting with a strategic alliance with the Italian textile company Golden Lady Group, the company has become the most successful and authoritative leader in the underwear and hosiery market.

Company: Diacron Group

Duration: 2008.4 – 2013.12

Title: consultant, senior consultant, general manager

Diacron Group focuses on tax, accounting, corporate, finance, trust services and audit.

University: Università Bocconi

Accounting, Corporate Finance and Control

Tim is a Global Head of Social Media and Influencer Marketing of DJIHe joined DJI when he was 20 years old, and grew from the student-intern into a manager of multiple teams specializing in online communications and advertisement.

The story of joining DJI started in the university dorm where Tim was building his first DIY drone with the dream of making an aerial movie about Shenzhen growth miracle. 

Dream did not come true… but he got an offer from the company when he was testing his prototype not far away from DJI office. 

Over last few years Tim has been in charge of creating blog and video content, running global social media,  digital advertisement as well as influencer marketing.

In his free time Tim is interested in cars, photography and design.

Nayuki’s Tea: Elaine Wang, Senior Public Relations Director

Elaine has 8 years’ experience as a news reporter and 6 years in public relations. She previously worked in the external relations department of Ctrip, and as the head of public relations at Tencent WeSure. She joined Nayuki’s Tea in 2019 and help build its PR, new media and customer service departments from the ground up.